阅读理解 (共5小题,每小题2分.满分10分) 根据短文内容.从短文后的七个选项中选出能填入空白处的最佳选项.选项中有两项为多余选项. Advertising Everywhere 1 Now that messages can go around the world at high speed.the world is becoming smaller and products ca 题目和参考答案——青夏教育精英家教网—

题目内容

阅读理解 (共5小题；每小题2分，满分10分)

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising Everywhere

1 Now that messages can go around the world at high speed，the world is becoming smaller and products can be sold everywhere．But it is true that the problems of international advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement was translated from English into Spanish，it told people that they could fly without wearing clothes!

To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product

and explains why it is better than others． 2 But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will

not say that a product is better than others．Instead，the goal will be to create a good feeling about

the product

3 For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does

not understand such laws aud customs will soon have problems．

Finally，there is the choice of what to advertise． 4 So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．

All of these products must be sold with the right kind of message 5 But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．

A．People around the world have different likes and dislikes．

B．This is true in the United States，Britain，and Gemany

C．They just show how the product is made

D．In the advertising industry，selling products is the most important goal

E．International advertisers must also consider differences in laws and customs

F．It can be explained by a word，a passage，or even a picture

G．It can never be an easy job for advertisers to create message

【答案】

1-5 DBEAG

【解析】略

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阅读理解（共5小题，每小题2分，满分10分）

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。注意：请把答案写在答题纸上。

Dr. Sylvia Earle wants you to stop eating fish. It’s not because fish are endangered, though wild fish stocks in many oceans are very low. It’s not because they’re bad for you, though fish in many areas are exposed to poisonous substances in the water. .

“Fish are sensitive; they have personalities, says the marine biologist. For Earle, eating a fish would be like eating a dog or a cat. “I would never eat anyone I know personally.”

There’s a lot more to fish than meets the eye: they talk to each other, they like to be touched, and they engage in behavior that can seem very human. . Earle and a growing number of animal rights activists see these as strong arguments against eating fish altogether.

. “While it may seem obvious that fish are able to feel pain, like every other animal, some people think of fish as swimming vegetables,” says Dr. Lynne Sneddon. “Really, it’s kind of a moral question. Is the enjoyment you get from fishing (or eating fish) more important than the pain of the fish?”

Fishermen and (fried) fish lovers are skeptical. “I’ve never seen a smart fish,” says Marie Swaringen as she finishes off a plate of fish at a Seattle seafood restaurant. “ .”

“For years, everyone’s been telling us to eat fish because it’s so good for us,” says another diner. “Now I’ve got to feel guilty while I’m eating my fish? ? Don’t eat salad because cucumbers (黄瓜) have feelings?”

A. What are they going to think of next

B. It’s because they’re smart

C. The activists also point out that fish feel pain and fish suffer horribly on their way from the sea to the supermarket

D. They can remember things and learn from experience

E. Obviously fish are just a kind of vegetables

F. If they were very smart, they wouldn’t get caught

G. Don’t they feel guilty while eating their fish

附加题：阅读理解（共5小题；每小题3分，满分15分。把答案涂到答题卡上）
The pen is more powerful than the sword（利剑）. There have been many writers who use their pens to write things that were wrong. Mrs. Harriet Beecher Stowe was one of them.
She was born in the U. S. A. in 1811. One of her books not only made her famous but has been described as one that excited the world, and was helpful in causing a civil war and freeing the enslaved race. The civil war was the American Civil War of 1861, in which the Northern States fought the Southern States and finally won.
This book that shook the world was called Uncle Tom's Cabin. There was a time when every English-speaking man, woman, and child had read this novel that did so much to stop slavery. Not many people read it today, but it is still very interesting, if only to show how a warm-hearted writer can arouse people's sympathies. The author herself had neither been to the Southern States nor seen a slave. The Southern Americans were very angry at the book, which they said did not at all represent the true state of affairs, but the Northern Americans were widely excited over it, and were so inspired by it that they were ready to go to war to set the slaves free.
61. Mrs. Harriet Beecher Stowe became famous for__________.
A. one of her books           B. she was a very heartedly person
C. she was a kind wife         D. she worked for the war
62. How old was Mrs. Harriet Beecher Stowe when her world famous book was published?
A. About sixty years old.      B. Over fifty years old.
C. In her forties.             D. Around twenty years old.
63. What do we learn about Mrs. Harriet Beecher Stowe from the passage?
A. Before the civil war she had been a slave.
B. Before the civil war she had lived in the north of America.
C. She had a good school education.
D. She was better at writing than swinging a sword.
64. Why could Mrs. Harriet Beecher Stowe's book cause a civil war in America? Because_______.
A. she disclosed(揭露) the terrible wrongs done to the slaves in the Southern States
B. she wrote so well that the Americans loved her very much
C. the Americans were too excited when they reads the book
D. the Southern Americans hated the book, while the Northern Americans liked it
65. What can we learn from the passage?
A. No war can be won without such a book as Uncle Tom's Cabin.
B. We must understand the importance of literature and art.
C. We needn't use weapons to fight things that are wrong.
D. A writer is more helpful in war than a soldier.

附加题：阅读理解（共5小题；每小题3分，满分15分。把答案涂到答题卡上）

Not many years ago， a wealthy and rather strange old man named Johnson lived alone in a village in the south of England. He had made a lot of money in trading with foreign countries. When he was seventy-five， he gave ￡ 12，000 to the village school to buy land and equipment for a children‘s playground.

As a result of his kindness， many people came to visit him. Among them was a newspaperman. During their talk， Johnson remarked that he was seventy-five and expected to live to be a hundred. The newspaperman asked him how he managed to be healthy at seventy—five. Johnson had a sense of humor. He liked whisky and drank some each day. “I have an injection （注射） in my neck each evening.”he told the newspaperman， thinking of his evening glass of whisky.

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A. doing business. B. making whisky.

C. cheating. D. buying and selling land.

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A. had no children. B. was a strange man.

C. was very fond of children. D. wanted people to know how rich he was.

3. Many people wrote to Johnson to find out __________.

A. what kind of whisky he had. B. how to live longer.

C. how to become wealthy. D. in which part of the neck to have an injection.

4. The newspaperman ____________.

A. should have reported what Johnson had told him.

B. shouldn‘t have asked Johnson what injection he had.

C. was eager to live a long life.

D. should have found out what Johnson really meant.

5. When Johnson said he had an injection in his neck each evening， he really meant that ______.

A. he liked drinking a glass of whisky in the evening.

B. he needed an injection in the neck.

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D. there was something wrong with his neck.

B卷（三大题，共35分）

阅读理解（共5小题，每小题2分，满分10分）

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。注意：请把答案写在答题纸上。

“Fish are sensitive; they have personalities, says the marine biologist. For Earle, eating a fish would be like eating a dog or a cat. “I would never eat anyone I know personally.”

There’s a lot more to fish than meets the eye: they talk to each other, they like to be touched, and they engage in behavior that can seem very human. 87 . Earle and a growing number of animal rights activists see these as strong arguments against eating fish altogether.

88 . “While it may seem obvious that fish are able to feel pain, like every other animal, some people think of fish as swimming vegetables,” says Dr. Lynne Sneddon. “Really, it’s kind of a moral question. Is the enjoyment you get from fishing (or eating fish) more important than the pain of the fish?”

Fishermen and (fried) fish lovers are skeptical. “I’ve never seen a smart fish,” says Marie Swaringen as she finishes off a plate of fish at a Seattle seafood restaurant. “ 89 .”

“For years, everyone’s been telling us to eat fish because it’s so good for us,” says another diner. “Now I’ve got to feel guilty while I’m eating my fish? 90 ? Don’t eat salad because cucumbers (黄瓜) have feelings?”

A. What are they going to think of next

B. It’s because they’re smart

C. The activists also point out that fish feel pain and fish suffer horribly on their way from the sea to the supermarket

D. They can remember things and learn from experience

E. Obviously fish are just a kind of vegetables

F. If they were very smart, they wouldn’t get caught

G. Don’t they feel guilty while eating their fish

附加题：阅读理解（共5小题；每小题3分，满分15分。把答案涂到答题卡上）

The pen is more powerful than the sword（利剑）. There have been many writers who use their pens to write things that were wrong. Mrs. Harriet Beecher Stowe was one of them.

She was born in the U. S. A. in 1811. One of her books not only made her famous but has been described as one that excited the world, and was helpful in causing a civil war and freeing the enslaved race. The civil war was the American Civil War of 1861, in which the Northern States fought the Southern States and finally won.

This book that shook the world was called Uncle Tom's Cabin. There was a time when every English-speaking man, woman, and child had read this novel that did so much to stop slavery. Not many people read it today, but it is still very interesting, if only to show how a warm-hearted writer can arouse people's sympathies. The author herself had neither been to the Southern States nor seen a slave. The Southern Americans were very angry at the book, which they said did not at all represent the true state of affairs, but the Northern Americans were widely excited over it, and were so inspired by it that they were ready to go to war to set the slaves free.

61. Mrs. Harriet Beecher Stowe became famous for__________.

A. one of her books B. she was a very heartedly person

C. she was a kind wife D. she worked for the war

62. How old was Mrs. Harriet Beecher Stowe when her world famous book was published?

A. About sixty years old. B. Over fifty years old.

C. In her forties. D. Around twenty years old.

63. What do we learn about Mrs. Harriet Beecher Stowe from the passage?

A. Before the civil war she had been a slave.

B. Before the civil war she had lived in the north of America.

C. She had a good school education.

D. She was better at writing than swinging a sword.

64. Why could Mrs. Harriet Beecher Stowe's book cause a civil war in America? Because_______.

A. she disclosed(揭露) the terrible wrongs done to the slaves in the Southern States

B. she wrote so well that the Americans loved her very much

C. the Americans were too excited when they reads the book

D. the Southern Americans hated the book, while the Northern Americans liked it

65. What can we learn from the passage?

A. No war can be won without such a book as Uncle Tom's Cabin.

B. We must understand the importance of literature and art.

C. We needn't use weapons to fight things that are wrong.

D. A writer is more helpful in war than a soldier.

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