题目内容
and other comforts of life, one becomes happy and the other becomes unhappy. This arises from the
different ways in which they consider things, persons, events and the resulting effects upon their minds.
People who are to be happy fix their attention on the convenience of things: the pleasant parts of
conversation, the well prepared dishes, the goodness of the wine and the fine weather. They enjoy all the
cheerful things. Those who are to be unhappy think and speak only of the opposite things. Therefore,
they are continually dissatisfied. By their remarks, they sour the pleasure of society, offend many people,
and make themselves disagreeable everywhere. If this turn of mind was founded in nature, such unhappy
persons would be the more to be pitied. The intention of criticizing and being disliked is perhaps taken up
by imitation (模仿). It grows into a habit, unknown to its possessors. The habit may be strong, but it may
be cured when those who have it realize its bad effects on their interests and tastes. I hope this little
warning may be of service to them, and help them change this habit.
Although in fact it is chiefly an act of the imagination, it has serious results in life since it brings on
deep sorrow and bad luck. Those people offend many others; nobody loves them, and no one treats
them with more than the most common politeness and respect. This frequently puts them in bad temper
and draws them into arguments. If they aim at getting some advantages in social position or fortune,
nobody wishes them success. Nor will anyone start a step or speak a word to favor their hopes. If they
bring on themselves public objections, no one will defend or excuse them, and many will join to criticize
their wrongdoings. These should change this bad habit and be pleased with what is pleasing, without
worrying needlessly about themselves and others. If they do not, it will be good for other
contact with them. Otherwise, it can be disagreeable and sometimes very inconvenient, especially when
one becomes mixed up in their quarrels.
B. usually are affected by the results of certain things
C. usually misunderstand what others think or say
D. always discover the unpleasant side of certain things
B. make others unhappy
C. tend to scold others openly
D. enjoy the pleasure of life
B. such unhappy people are dangerous to social life
C. people can get rid of the habit of unhappiness
D. unhappy people cannot understand happy persons
B. show no respect and politeness to them
C. persuade them to recognize the bad effects
D. quarrel with them until they realize the mistakes
B. laughs at the unhappy people
C. suggests the unhappy people should get rid of the habits of unhappiness
D. tells people how to be happy in life
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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