题目内容
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。
The City Bike program rolled into New York last spring and proved a hit, with nearly 12,000 New Yorkers signing up for annual memberships. Since 2010, over a dozen US cities have introduced bike-share programs.
There’re plenty of bike stations near parks and other car-free areas. The programs we looked at in major cities work the same way. You buy a 24-hour pass. During the time, you get an unlimited number of 30-minute rides. If you go over your given half-hour ride time, you start paying fees for each following 30-minute period. Here are some of the biggest bike-share program in America.
Minneapolis: Nice Ride Minnesota
Station : Minnehaha Ave. & Minnehaha Pkwy
How much: $ 6 for a 24-hour pass.
How it works: The first 30 minutes are included in the pass; $ 1.50 for the second 30 minutes; $ 4.50 for the third 30 minutes; later $ 6 for every half an hour.
Chicago: Divvy Bikes
Station : Lakeshore Drive and Monroe St; also Museum Campus
How much: $ 7 for a 24-hour pass, with unlimited 30-minute trips.
How it works: The first 30 minutes are included in the pass; $ 2 for the second 30 minutes; $ 6 for the third 30 minutes; later $ 8 for every half an hour.
New York City: Citi Bike
Station : Central Park So. & 6th Ave; also Broadway & W.57th St.
How much: $ 9.95 for a 24-hour pass.
How it works: The first 30 minutes are included in the pass; $ 4 for the second 30 minutes; $ 9 for the third 30 minutes; later $ 12 for every half an hour.
Boston: Hubway
Station : Tremont St. & West St.
How much: $ 6 for a 24-hour pass.
How it works: The first 30 minutes are included in the pass; $ 2 for the second 30 minutes; $ 4 for the third 30 minutes; later $ 8 for every half an hour.
We are volunteers. If you want to know more information, please contact us.
1.According to the text, the City Bike program _______.
A. was first set up in New York
B. is very popular in American cities
C. has a long history in America
D. develops very fast all over the world
2.Which of the following bike-share programs costs the riders most?
A. Nice Ride Minnesota B. Divvy Bikes
C. Citi Bike D. Hubway
3.If you visit Boston by riding Hubway bike for 3 hours, you have to pay ______.
A. $6 B. $ 30
C. $ 20 D. $ 36
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
注意:每个空格只填一个单词。
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
1. Parachute Coconut Oil vs. V.V.D. Gold
Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2. Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3. Pepsi vs. Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4. Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present of advertisements | ||
In the past | At present | |
A technique mainly used for offering 1. | A trick used as a means of unfair 2. | |
The 3. of advertisement | ||
4. | Products | Wrong practices |
V.V.D. Gold | When V.V.D Gold attacked the one sold in blue bottles, it 5.to Parachute Coconut oil. | |
Captain Cook | Captain Cook stressed on their “free flow” when their product was 6.to a container. | |
Tata Salt | Tata salt retaliated by warning consumers to be 7.about the quality. | |
Pepsi | Too much advertisement on TV seemed to say that the cricketers had a 8.for Pepsi. | |
Complan | Brand C claimed that their product was much richer in ingredients in9.with Brand H. | |
Solutions | 10.products. are not allowed to be mentioned in the advertisement. Stricter laws should be made to protect every producers’ and consumers’ benefits. | |