题目内容
for that particular brand (品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are
packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream
packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the
customers off because they made the product look weak and ineffective. Eventually, it came on the market in
a dark blue and white package-blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn't contain as much as it appears
to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the
product itself on packaging!
The most successful producers know that it's not enough to have a good product. The founder of Pears
soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: "Any
fool can make soap, but it takes a genius (天才) to sell it."
B. The price of the product.
C. The colour of its package.
D. The brand name of the product.
B. had weak effects on the customers
C. tricked the customers into shopping
D. caused the customers to lose interest
B. The discovery of a genius.
C. The team to produce a good product.
D. The brand name used by successful producers.
B. Disadvantages of Products
C. Effect of Packaging on Shopping
D. Brand Names and Shopping Tricks
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第三部分：阅读理解（共20小题，每小题2分，满分40分）