Would you like to be a king or queen? To have people waiting on your hand and foot? Many Americans experience this royal treatment every day.How? By being customers.The American idea of customer service is to make each customer the center of attention.Need proof? Just listen to the commercials.Most of them sound like the McDonald's ad:“We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers.But wherever you go, good customer service means making customers feel special.
People going shopping in America can expect to be treated with respect from the very beginning.Most places don't have a “furniture street” or a “computer road” which allow you to compare prices easily.Instead, people often “let their fingers do the walking” through the store hot lines.From the first “hello”, customers receive a satisfying response to their questions.This initial contact can help them decide where to shop.
When customers get to the store, they are treated as honored guests.Customers don't usually find store clerks sitting around watching TV or playing cards.Instead, the clerks greet them warmly and offer to help them find what they want.In most stores, the clear signs that label each department make shopping a breeze.Customers usually don't have to ask how much items cost, since prices are clearly marked.And unless they’re at a flea market or a yard sale, they don't bother trying to bargain.
When customers are ready to check out, they find the nearest and shortest checkout lane.But as Murphy's Law would have it, whichever lane they get in, all the other lanes will move faster.Good stores open new checkout lanes when the lanes get too long.Some even offer express lanes for customers with 10 items or less.After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk.Many stores even allow customers to take their shopping carts out to the parking lot.That way, they don't have to carry heavy bags out to the car.
(1)
By quoting(引用)the McDonald's ad:“We do it all for you”, the author intends to ________.
[ ]
A.
suggest that customers believe what commercials say deeply
B.
show readers the American idea on good customer service
C.
express all the stores pay much attention to the customers
D.
persuade readers to choose the stores with ads correctly
(2)
In the USA, what may you do at first if you want to do some shopping?
[ ]
A.
To visit a professional street with lots of similar stores.
B.
To compare prices in many shops in the same street.
C.
To make phone calls and get better shopping choices.
D.
To receive other customers’ answers to the questions.
(3)
Which of the followings shows American stores offer convenience to customers in this passage?
[ ]
A.
The store clerks don't usually sit around watching TV or playing cards.
B.
Some stores offer price bargain to the customers like a yard sale.
C.
The clerks give customers a smile and a warm “thank you” after paying.
D.
Some stores open new checkout lanes when the lanes are crowded.
(4)
Which of the following can be the best title of this passage?
One of Britain's most popular reality TV programmes has returned to our screens for a fifth series.The Apprentice sees 16 ambitious individuals competing for a job with electronics tycoon(巨头)Sir Alan Sugar.
The Apprentice is a BAFTA award-winning British reality television series in which fl group of aspiring young businessmen and women compete for the chance to win a£100,000-a-year job as“apprentice”to the British business tycoon Alan Sugar, The Baron Sugar.Winners have gone on to work at Amstrad, an electronics manufacturing company founded by Sir Alan(but since sold to BSkyB), or one of Sugar's other companies, Viglen, Amsprop or Amshold.TheApprentice, billed as a“job interview from hell”, is similar in format to the American series of the same name, which stars entrepreneur Donald Trump.
With endless talk of financial crisis, redundancies(过剩)and cut-backs, it may come as no surprise that thousands of brave hopefuls applied for the show.The chosen 16 will compete in a series of business tasks and do their best to escape elimination.Not one of them wants to hear the fateful words:you're fired.
It should also be noted that this year's apprentices are not going, to be allowed to forget the terrible economic climate quite so easily.At the launch of this year's TV show, Sir Alan announced that some episodes have been“specifically made towards recognition of what difficult times we are in”.
The tasks will as usual be tough tests of business wisdom。team-working and leadership skill.They will also make for some funny viewing.British viewers will be shaking their heads in disbelief at the crazy decisions of the wanna be apprentices.But perhaps the most entertaining feature of the show will be watching the hopefuls squirm(局促不安)and quarrel in the。boardroom.It is here they will have to explain just why they have failed each task so badly.
What drives people to take part in the show is difficult to say.Some are clearly motivated by the promise of a six-figure salary and some claim they want the experience of working with a successful businessman such as Sir Alan.One thing is for sure.the contestants will all gain some level of celebrity.The show is a regular ratings winner.
To date, there has been one big winner and that is the show's creator, Mark Burnett.Originating in the US, The Apprentice's winning format has been copied all over the world and with the hype(炒作)surrounding this latest series, it looks as though the show will have success for many years to come.
(1)
What's the aim of contestants'taking part in The Apprentice?
[ ]
A.
Tb acquire a good job.
B.
To meet famous people.
C.
To win some prize money.
D.
To obtain some experience.
(2)
What is special about this year's The Apprentice?
[ ]
A.
There will be more contestants.
B.
There will be more famous people.
C.
It is affected by the financial crisis.
D.
1t is supported by Sir Alan Sugar.
(3)
The tasks in The Apprentice lay emphasis on the following EXCEPT ________.