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16£®Instagram is a fast£¬beautiful and fun way to share your life with friends and family£®Take a picture or video£¬choose a filter to transform its look and feel£®and then post to Instagram-it's that easy£®You can even share to Facebook£¬Twitter and more£®It's a new way to see the world£®So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks£®I always thought people's taking pictures of their food was kind of silly£¬but at this new pop-up restaurant in the UK£¬I'd probably do it too£®"The Picture House"is the world's first pay-by-photo restaurant£®You order£¬click a photo of the food£¬share on Instagram and eat for free!
The restaurant belongs to frozen food giant£¨¾ÞÈË£©Birds Eye£¬who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online£®They conducted a survey and found out that more than half of the British population regularly took pictures of their meals£®So they realized it was a better way to advertise their new dining range£®
The pop-up diner was open in Soho£¬London for three days in May£¬and is now moving to other major UK cities£®They serve two-course meals that customers don't have to pay for£¬if they photo and Instagram it£®
The restaurant is a part of Birds Eye's"Food for Life"campaign£¬a new marketing project that aims at changing the way people look at frozen food£®"Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special£¬"said marketing director Margaret Jobling£®
The reaction to the Picture House has been great so far And the pay-by-picture concept has proven to be an effective way£®Alternative payment methods are actually gaining popularity among a lot of businesses£®Last year in a cafe in Germany customers pay by how much time they spend there£¬not by what they eat£®
8£®Instagram probably isA£®
A£®a program used to share photos
B£®a campaign of"Food for Life"
C£®a restaurant free of charge
D£®a new marketing project
9£®What's the author's attitude to this new trend£¿B
A£®Confused
B£®Interested
C£®Opposed
D£®Unconcerned
10£®"The Picture House"encourages sharing photos of its food toC£®
A£®raise the price of frozen food
B£®create a new social media trend
C£®attract more customers
D£®reward the regular customers
11£®Which of the following can serve as the best title for the passage£¿D
A£®Food for Life
B£®The Pop-up Diner
C£®No Need to Pay
D£®Pay by Picture£®
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9£®B£®Ï¸½ÚÀí½âÌ⣮ ¸ù¾ÝI always thought people's taking pictures of their food was kind of silly£¬but at this new pop-up restaurant in the UK£¬I'd probably do it too¿ÉÖª×÷ÕßËäÈ»¾õµÃÅÄʳÎïµÄÕÕÆ¬ÓеãÓÞ´À£¬µ«ÊÇÔÚÓ¢¹úµÄÕâÖÖÐÂÁ÷ÐеIJÍÌüÀËûÒ²»áÕâô×ö£¬Òò´Ë¿ÉÒÔÍÆ¶Ï³ö×÷ÕßÒ²ÊǸÐÐËȤµÄ£¬¹ÊÑ¡B£®
10£®C£®ÍÆÀíÅжÏÌ⣮¸ù¾ÝSo they realized it was a better way to advertise their new dining range£®¿ÉÖªËûÃǾõµÃÕâÊÇÒ»¸öºÜºÃÐû´«ËûÃÇÐÂʳÎïµÄ·½Ê½£¬´Ó¶ø¿ÉÒÔÎüÒý¸ü¶àµÄ¿ÍÈË£¬¹ÊÑ¡C£®
11£®D£®Ö÷Ö¼´óÒâÌ⣮ÔĶÁÈ«ÎÄ£¬¸ù¾ÝÎÄÕÂÄÚÈÝ¿ÉÖª£¬±¾ÎÄÖ÷Òª½éÉÜÁËÐí¶à²ÍÌüÕýÔÚÀûÓÃInstagram Õâ¸öÈí¼þÀ´Íƹã×Ô¼ºµÄʳÎÈËÃÇ¿ÉÒÔͨ¹ý°ÑÕÕÆ¬´«µ½ÍøÉÏÀ´¸¶Ê³ÎïµÄ·ÑÓ㮹ÊÑ¡D£®
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Neighborhood£ºJohn Wayne Airport £¨SNA£©£¬Orange County
1325East Dyer Road£¬Santa Ana£¬CA
OVERALL GUEST SCORE
Very Good
Based on 163 Guest Ratings
Hotel Description
Being close to airport and freeway access makes the Embassy Suites a top choice for our guests in the area£®The 300-room Embassy Suites offers homey comforts for those on business and vacation alike-suites with separate living and sleeping areas£¬refrigerators£¬microwaves£¬coffeemakers£¬Wi-Fi access and two TVs£®Wake up to a free cooked-to-order breakfast and enjoy the indoor pool and fitness center£®A two-hour evening reception offers drinks and appetizers and the on-site restaurant serves American favorites£®The property also has a business center with copy and fax services£®Parking is available for an additional fee£®Less than two miles from I-405£¬the Embassy Suites is within a half-mile of various restaurants and just three miles from John Wayne Airport£®Our guests say the Embassy Suites'location£¬"brilliant"breakfast and"friendly"staff make it one of their favorite Santa Ana properties£®
| Guest Ratings |
| Good Feb 8£¬2017 By£ºHarold Pros£ºLoved the breakfast and the friendly£¬helpful staff£®Spacious accommodations made this a very good value£® Cons£ºDidn't love the heating/AC system£» room was too cold for comfort£®Also was not aware of the parking fee until we checked in£®The parking fee was $17a night£® |
| Good Jan 24£¬2017 By£ºMicaela Pros£ºBreakfast was amazing with a variety of choices and the staff were helpful£® Cons£ºThe room had a very strange old smell when we first got there£®I had to open the door to air it out£® |
| Very Good Jan 5£¬2017 By£ºBruce Pros£ºThe location was very good for us and the included breakfast was a plus£® Cons£ºThe room was not cleaned properly when we got there£®The heating system was not working for the hotel as well£® |
| ¡ |
A£®The convenient location
B£®The friendly staff
C£®The business center
D£®Wi-Fi access
57£®According to the guest ratings£¬all the guests are satisfied with itsC£®
A£®heating system
B£®accommodations
C£®breakfast
D£®parking fee
58£®This advertisement is made more believable byB£®
A£®interviewing the guests
B£®using guests'comments
C£®analyzing its pros and cons
D£®providing the exact address£®