题目内容
Franklin. Benjamin's older brother, started the New England Courant, and that was what we might recognize
today as a real newspaper. He filled his paper with stories of adventure, articles on art, on famous people,
and on all sorts of political subjects.
Three centuries after the appearance of Franklin's Courant, few believe that newspapers in their present
printed form will remain alive for long Newspaper complies are losing advertisers (广告商), readers, market
value and in some cases, their sense of purpose at a speed that would not have been imaginable just several
years ago. The chief editor (主编) of the times said recently, "At places where they gather, editors ask one
another, 'How are you?', as if they have just come out of the hospital or a lost law came." An article about
the newspaper appeared on the website of the Guardian, under the headline "NOT DEAD YET."
Perhaps not, but the rise of the Internet which has made the daily newspaper look slow and out of step
with the world, has brought about a real sense of death. Some American newspapers have lost 42% of their
market value in the past three years. The New York Times Company has seen its stock (股票) drop by 54%
since the end of 2004, with much of the loss coming in the past year. A manager at Deutsche Bank suggested
that stock-holders sell off their Times stock. The Washington Post Comply has prevented the trouble only by
changing part of its business to education its testing and test-preparation service now brings in at least half the
company's income.
B. It marks the beginning of the American newspaper.
C. It remains a successful newspaper in America.
D. It comes articles by political leaders.
B. They care a lot about each other's health.
C. They stop doing business with advertisers.
D. They face great difficulties in their business.
B. The Guardian
C. The New York Times
D. New England Courant
B. Hopeful
C. Worried
D. Surprised
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| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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