题目内容

阅读表达

　　Making an advertisement for television ________．For example, a two-hour movie costs ＄6 million to make．A TV commercial can cost more than ＄6000 a second．And that does not include cost of paying for air time．Which is more valuable, the program or the ad?In terms of money－and making money is what television is all about－the commercial is by far the more important．

　　Research, market testing, talent, time and money－all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．

　　And the ads work because so much time and attention are given to them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hairstyle are the types that the group identifies(认同)with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself．

　　We laugh at commercials．We don’t think we pay that much attention to them．But evidence shows we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It’s big, big business．And it’s telling us what to think, what we need, and what to buy．

　　To put simply, the TV commercial is a form of brainwashing．

1．What’s the best title of this passage?

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2．Please fill in the blank in the first paragraph with proper words or phrases to complete the sentence．(Please answer within 10 words．)

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3．What’s the main idea of the third paragraph?(Please answer within 10 words．)

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4．Which sentence can be replaced by the following one?

TV ads are making far more money than TV programs．

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5．Translate the underlined sentence in the last paragraph into Chinese．

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答案：
解析：

　　1．Never Kid Ads

　　2．often costs more than a movie

　　3．The rules of making commercials．

　　4．In terms of money－and making money is what television is all about－the commercial is by far the more important．

　　5．简言之，电视广告是一种洗脑的形式。


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　　A common concern we often hear with regard to single children is whether one child necessarily means a lonely child．Many single-child parents feel a dilemma associated with their decision to have only one child．There are no other children in the family for the child to associate with, and this may lead to the child feeling lonely at times, especially during vacations．

　　Another common argument against having just one child is that an only child may be more spoiled than one with brothers or sisters．Many people believe that a single will not have learned to negotiate with others, and respect the give-and-take involved in many relationships．Some think this may leave the child less able to interact well with people his or her own age than one who has been raised with brothers or sisters．

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1．What is the best title of the passage?(Please answer within 10 words．)

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　　“Should there be separate classes for boys and girls?It might be a wise idea, because it is difficult to satisfy all tastes,”researchers at Leeds University in the UK last week said．

　　According to their report, in Britain, boys want science lessons to be about weapons of mass destruction and the effects of chemical weapons, while girls prefer to learn how to keep fit or the meanings of their dreams．

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