题目内容
proportion of it online than the rest of us.Teenagers are just the sort of people an online seller is
interested in, and the things they want to buy－games, CDs and clothing－are easily sold on the
Web.
But paying online is a tricky business for consumers who are too young to own credit cards.
Most have to use a parent's card.They want a facility that allows them to spend money.
That may come sooner than they think: new ways to take pocket money into cyber (网络的)
space are coming out rapidly on both sides of the Atlantic.If successful, these products can stimulate
(刺激) online sales.
In general, teenagers spend huge amounts: $153bn (billion) in the US last year and ￡20bn annually
in the UK.Most teenagers have access to the Internet at home or at school --- 88 percent in the US,
69 percent in the UK.According to the Jupiter Research, one in eight of those with Internet access has
bought something online---mainly CDs and books.
In most cases, parents pay for these purchases with credit cards, an arrangement that is often
unsatisfactory for them and their children.Pressing parents to spend online is less productive than pressing
on the high street.They are more likely to ask "Why?" if you ask to spend some money online.
One way to help teenagers change notes and coins into cybercash is through prepaid cards such as
InternetCash in the US and Smart cards in the UK.Similar to those for pay-as-you-go mobile telephones,
they are sold in amounts such as￡20 or $50 with a concealed 14-digit number that can be used to load
the cash into an online account.
B. Buyers.
C. Teenagers.
D. Parents.
B. Teenagers pay for goods online with their own credit cards.
C. Most teenagers in the US and the UK have bought something online.
D. Teenagers find it easier to persuade parents to buy online than in a shop.
B. special coins and notes
C. prepaid cards
D. pay-as-you-go mobile phones
B. Internet users in the US and the UK.
C. New credit cards for parents.
D. The arrival of cyber pocket money.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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