题目内容
You’re standing in the dairy section at the grocery store, searching for your favorite brand. Suddenly, you catch a smell of chocolate cookies. You forget about dairy and head for the bakery (烘烤食品) section. Guess what? You just walked into an odor (气味) trap (陷阱)! The odor was cooked up by scientists in a lab.
For years, scientists have been studying the special powers of smell. They found that more than our other senses, smell changes our mood and helps us remember things.
So companies have begun spending thousands of dollars to scent (使充满香味) entire stores. Artificial (人造的) scents are being used to lead customers by the nose. These smells help to get people inside and put them in the mood to buy. They even make customers remember the store later, so they’ll come back for more. Also, many companies have smartly made use of product smells. A company added lemon fragrance to its dish cleaner. They wanted people to think the soap contained “natural” cleaners. It worked!
New uses for smells are being created every day. One bank, for example, gives customers coupons (优惠券) advertising car loans (贷款). To get people to take out a loan, bank officials hope to coat these coupons with the fresh leather smell of a new car. In Australia, telephone offices are putting sweat odor on unpaid bills. Since some people sweat when they’re scared, this smell might remind them of when they were frightened. And they’ll pay the bills right away!
What lies ahead for our noses? Smell scientists are working on some pretty far-out ideas. Would you believe TV sets that produce smells? Or how about scent diets? Certain food smells will fool your stomach into thinking it’s full. Alarm clocks will scent your bedroom with a strong pleasant smell designed to wake you up. Scientists are even working on ways to keep garbage from smelling. Researchers expect scents to help students make more sense of what they’re learning.
And just think. Someday soon, even your homework may smell nice!
- 1.
How do sales methods affect customers in the stores?
- A.They change customers’ preferences
- B.They persuade customers to use credit cards
- C.They make customers avoid bad and unsafe products
- D.They influence customers to make unplanned purchases
- A.
- 2.
Why do telephone offices put sweat odor on unpaid bills?
- A.Because the sweat odor is a reminder of terrifying experience
- B.Because the sweat odor can change people’s attitude
- C.Because most people don’t think much of sweating
- D.Because many people dislike paying bills
- A.
- 3.
What does the author mean by saying “Someday soon, even your homework may smell nice!”?
- A.Students would benefit more from smell research
- B.Students would be more willing to do homework
- C.Smell research would develop beyond our imagination
- D.Smell research would make great differences to our life
- A.
- 4.
Why does the author write this passage?
- A.To encourage the store owners to use smells
- B.To expose wrong practices by smell scientists
- C.To inform the readers of an interesting subject
- D.To blame the advertisers that use smells to sell
- A.
试题分析:
1.D 推理题。根据第三段后三行They even make customers remember the store later, so they’ll come back for more. Also, many companies have smartly made use of product smells. A company added lemon fragrance to its dish cleaner. They wanted people to think the soap contained “natural” cleaners. It worked!说明商店使用的这些方法让顾客购买他们的产品,也许有些产品并不是他们真正需要的。故D正确。
2.A 推理题。根据第四段最后三行In Australia, telephone offices are putting sweat odor on unpaid bills. Since some people sweat when they’re scared, this smell might remind them of when they were frightened. And they’ll pay the bills right away!说明这样的气味能提醒他们害怕的时候。故A正确。
3.C 推理题。前面几段一直都在详细地描述人们在使用各种气味为他们所用,也许气味的发展会超出我们的想象的。故C正确。
4.C 主旨大意题。在本文中作者这种讲述了气味的发展,以及人们对于气味的使用,主要是告诉读者一种新的实验课题—气味。故C正确。
考点:考查科普类短文阅读
点评:在本文中作者这种讲述了气味的发展,以及人们对于气味的使用,主要是告诉读者一种新的实验课题—气味。以推理题的考查为主,
Years ago a farmer owned land along the Atlantic seacoast. He constantly advertised for hired hands.__16__people were reluctant (不情愿的) to work on farms along the Atlantic. They feared the violent storms __17__ the ocean. As the farmer interviewed__18__for the job, he received a steady stream of __19__ .
Finally, a short, thin man, __20__ past middle age, approached(接近) the farmer. "Are you a good farmhand?" the farmer asked him.
"Well, I can sleep__21__ the wind blows," answered the little man.
Although __22__ by this answer, the farmer, in great need of help, __23__ him. The little man worked well around the farm, busy from dawn to dusk, and the farmer felt __24__ with the man's work.
Then one night the wind blew __25__ in from offshore. __26__ out of bed, the farmer rushed next door to the hired hand's sleeping quarters. He shook the little man and shouted, "__27__ ! A storm is coming! __28__ things down before they blow away!"
The little man __29__ in bed and said firmly, "No sir. I told you, I can sleep when the wind blows."
Angered by the response, the farmer meant to fire him on the spot. __30__ , he hurried outside to prepare for the storm. To his __31__ , he discovered that all of the haystacks(草垛) had been covered with tarpaulins(帆布). The cows were in the barn, the chickens were in the coops, and the doors were barred. Everything was tied down. __32__ could blow away.
The farmer then understood __33__ his hired hand meant, so he returned to his bed to also sleep while the wind blew. When you're __34__ , spiritually, mentally, and physically, you have nothing to__35__. Can you sleep when the wind blows through your life?
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Supermarkets are trying out new computers that make shopping carts more intelligent(具备智能的). They will help shoppers find paper cups or toilet soap, and keep a record of the bill.
The touch-screen devices(触摸屏装置) are on show at the Food Marketing Institute’s exhibition here this week, “These devices are able to create value and get you around the store quicker,” said Michael Alexander, manager of Springboard Retail Networks Inc., which makes a smart cart computer called the Concierge.
Canadian stores will test the Concierge in July. A similar device, IBM’s “Shopping Buddy”, has recently been test-marketed at Stop & Shop stores in Massachusetts.
Neither device tells you how many fat grams or calories are in your cart, but they will flash you with items on sale. The idea is to make it easier for people to buy, not to have second thoughts that maybe you should put something back on the shelf.
“The whole model is driven by advertisers’ need to get in front of shoppers,” said Alexander. “They’re not watching 30-second TV ads anymore.”
People can use a home computer to make their shopping lists. Once at the store, a shopper can use a preferred customer card to start a system(系统) that will organize the trip around the store. If you’re looking for toothpicks, you type in the word or pick it from a list, and a map will appear on the screen showing where you are and where you can find them.
The device also keeps a record of what you buy. When you’re finished, the device figures out your bill. Then you go to the checker or place your card into a self-checkout stand and pay.
The new computerized shopping assistants don’t come cheap. The Buddy devices will cost the average store about $160,000, and the Concierge will cost stores about $500 for each device.
1. The underlined word “they” (paragraph 1) refers to ______.
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A.supermarkets |
B.shop assistants |
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C.shopping carts |
D.shop managers |
2. Which of the following is the correct order of shopping with computerized shopping carts?
a. Start the system. b. Make a shopping list.
c. Find the things you want. d. Go to a self-checkout stand.
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A.abdc |
B.bacd |
C.acbd |
D.bcad |
3.We can learn from the last paragraph that ______.
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A.intelligent shopping carts cost a large sum of money |
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B.the Concierge is cheaper than the Buddy devices |
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C.shop assistants with computer knowledge are well paid |
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D.average stores prefer the Concierge to the Buddy devices |
4. What might be the most suitable title for the text?
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A.New age for supermarkets |
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B.Concierge and Shopping Buddy |
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C.New computers make shopping carts smarter |
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D.Touch-screen devices make shopping enjoyable |