校创业俱乐部成员Bob、Olga、Scott、Ann和David正筹划在同学中开展“青少年创业”的宣传活动。请根据他们各自的兴趣(61~65),阅读下面某杂志上6位青少年企业家的简介(A、B、C、D、E和F),为他们选定最佳的宣传案例,并在答题纸上将该选项标号涂黑。选项中有一项是多余选项。

Bob: How to make use of part-time job experience to secure a position in a big company?

Olga: How to take advantage of family tradition and build a new brand?

Scott: How to discover market needs and build an online business?

Ann: How to run a business based on creativity and inventions?

David: How to start a small business based on special skills?

A

B

James Murray Wells founded Glasses Direct, which is now the biggest online seller of eyeglasses in the world. It sells a pair of frames every few minutes and employs 70 people in its two offices.

This English entrepreneur was still in college when he saw a great business opportunity. He saw that there was no UK online shop selling eyeglasses. He used his college loan money to start just such a business and it was successful enough to earn over $1 million during its first year in operation.

Richie Stachowski, 11, of Moraga, Calif., went diving with his dad during a vacation in Hawaii. Richie was disappointed he could not talk underwater about the many colorful and amazing things he saw.

When Richie got home, he started work on the equipment that would allow him to talk underwater. His invention — the Water Talkies — is basically a phone that allows sound wave to travel about 15 feet underwater. Water Talkies are now offered at toy stores around the country.

C

D

Fraser Doherty is an example of a young man with a more old-fashioned approach to business. At the age of 14, Fraser Doherty began making jams from his grandmother’s recipes (制作法) and selling them door-to-door in Edinburgh, Scotland. Developing the recipes and coming up with a name for his product, Doherty quit school at age 16 to work on Super jam full time. Now Super jam has an estimated worth of over $2 million based on current sales of $1 million annually.

Richard is an example of developing and using his skills to earn money. At the age of 15 he learned leather craft at a summer camp. He then made small items he could sell at the only shop in his village.

Because he was determined to produce the highest-quality work, his fame and his profit grew. Soon Richard could buy larger quantities of leather, which he made into handbags and purses. These he sold in a larger shop in the neighboring village.

E

F

Dorothy started her business at the age of 14, selling stick-insect eggs by mail order. Less than 20 years later, she is Great Britain’s biggest breeder (繁殖者) of stick insects. Because she had experience with insects and knew she wanted to make a career in the insect business, Dorothy studied applied biology at a university, designing the right kind of insect houses and researching proper feeding facilities for her insects. This greatly increased her ability to supply the whole package to her customers.

Ben’s family helped him turn an after-school job — cleaning swimming pools and mowing lawns — into a successful and valuable service. Because of the skills he developed through hard work, he landed a position with a large company, which paid his college fees, provided him training in a career and guaranteed him a job after graduation.

The company was not looking for a high-powered businessman; it wanted someone who had learned financial knowledge and the value of customer satisfaction — all very important entrepreneurial skills.

It was Thanksgiving morning and in the crowded kitchen of my small home I was busy preparing the traditional Thanksgiving turkey when the doorbell rang. I opened the front door and saw two small children in rags huddling together. “Any old papers, lady?” asked one of them.
I was busy. I wanted to say “no” until I looked down at their feet. They were wearing thin little sandals, wet with heavy snow.
“Come in and I’ll make you a cup of hot cocoa.”
They walked over and sat down at the table. Their wet sandals left marks upon the floor. I served them cocoa and bread with jam to fight against the cold outside. Then I went back to the kitchen and started again on my household budget.
The silence in the front room struck me. I looked in. The girl held the empty cup in her hands, looking at it. The boy asked in a flat voice, “Lady, are you rich?”
I looked at my shabby slipcovers. The girl put her cup back in its saucer carefully and said, “Your cups match your saucers.” Her voice was hungry with a need that no amount of food could supply. They left after that, holding their bundles of papers against the wind. They hadn’t said “Thank you.” They didn’t need to. They had reminded me that I had so much for which to be grateful. Plain blue china cups and saucers were only worth five pence. But they matched.
I tasted the potatoes and stirred the meat soup. Potatoes and brown meat soup, a roof over our heads, my man with a good steady job—these matched, too.
I moved the chairs back from the fire and cleaned the living room. The muddy prints of small sandals were still wet upon my floor. Let them be for a while, I thought, just in case I should begin to forget how rich I am.
【小题1】Two children came to the writer’s front door because _________________.

A.it was Thanksgiving DayB.they were beggars
C.they wanted old papersD.they wanted a cup of cocoa
【小题2】Why did the writer let the children in?
A.She showed great pity on them
B.She had old papers to sell
C.She wanted to invite them to her Thanksgiving feast
D.She wanted them to see how rich she was
【小题3】The girl thought the writer was rich perhaps because ________________.
A.she saw that the lady’s room was comfortable
B.she saw the cups matched the saucers
C.the writer’s slipcovers were very new
D.the writer was preparing a big meal while she was too hungry.
【小题4】From the passage, we can infer that whether you are rich depends on ________.
A.how much money you have had
B.how you feel about your life
C.how you have helped others
D.what job your husband is doing
【小题5】The writer left the muddy prints of small sandals on the floor for a while to ____________.
A.show her husband that someone had come
B.remind her that she had helped two children
C.remind her that she was very rich in the neighborhood
D.remind her how life should be

It was Thanksgiving morning. In the crowded kitchen of my small home I was busy preparing the traditional Thanksgiving turkey when the doorbell rang. I opened the front door and saw two small children in rags huddling together inside the storm door on the top step.

    "Any old papers, lady?" asked one of them.

I was busy. I wanted to say “no” __  __looked down at their feet. They were wearing thin scandals (凉鞋),wet with heavy snow.     

“Come in and I'11         you a cup of hot cocoa.”

         They walked over and sat down at the table. Their wet shoes left        on the floor.I     __   them cocoa and toast with jam        the cold outside. Then I went back to the kitchen and started again on my household budget. The silence in the front door __  __me. I looked in. The girl__    the empty cup in her hands, looking at it. The boy asked in a flat        ," Lady ... are you rich?"

         "Am I rich? Mercy,         !"  I looked at my shabby slipcover(家具套).The girl put her cup back in its saucer(茶碟)       .

         “Your cups match your saucers.”

         Her voice was ___  __with a need that no amount of food could supply.They left after that, holding their       against the wind.They hadn't said thank you.

         They didn’t         to. They had done more than that. Plain blue china cups and saucers were only worth five pence. But they  __  __.

            I tasted the potatoes and stirred(搅动)the meat soup. Potatoes and brown meat soup, a     __  over our heads, my man with a good steady job—these things matched, too.

    I moved the chairs back from the fire and       the living room.The muddy prints of small scandals were still         on my floor. “       them be for a while,” I thought. Just        I should begin to forget how         I am.

1.A. when         B. after        C. while          D. until

2.A. make         B. provide   C. do     D. cook

3.A. signs         B. signals      C. marks         D. symbols

4.A. showed       B. served    C. carried      D. supplied

5.A. against        B. from       C. on     D. in

6.A. beat            B. struck          C. got    D. noticed

7.A. watched              B. lifted  C. held  D. put

8.A. word          B. method       C. state D. voice

9.A. yes              B. sure   C. no     D. always

10.A. suddenly          B. carefully     C. quickly       D. anxiously

11.A. hungry     B. satisfied      C. pleased     D. curious

12.A. books       B. papers        C. dishes        D. drinks

13.A. dare         B. plan    C. want D. need

14.A. shone      B. matched     C. broke         D. equaled

15.A. house      B. ceiling         C. roof  D. curtain

16.A. washed             B. rubbed       C. wiped        D. tidied

17.A. dry           B. gone  C. wet   D. new

18.A. Made       B. Let      C. Got    D. Kept

19.A. in case     B. as if    C. if only        D. only if

20.A. nice          B. free    C. busy  D. rich

 

 

Have you ever heard the story of the four-minute miles? Many years ago, people believed that it was impossible for a human being to run a mile in less than four minutes until Roger Banister proved it wrong in 1954.

   What happens if you put an animal in a pond? Any animal, big or small, will swim its way through. What happens when someone, who doesn’t know how to swim, falls in deep water? They drown. If an animal who has not learnt swimming could escape by swimming, why not you? Because you believe you will drown while the animal doesn’t.

   Have you ever wondered why the letters are organized in a particular order on your keyboard? You might have thought it is to increase the typing speed. Most people never questioned it. But the fact is that this system was developed to reduce the typing speed at a time when typewriter parts you jam if the operator typed too fast.

   These three cases show the power of our beliefs. There is no other more powerful force in human behavior than belief. Your beliefs have the power to create and to destroy. A belief delivers command to your nervous system.

   I used a snake in my workshop for children to show them how unrealistic some of their beliefs are. Students of a school in India said snakes are slippery and slimy and poisonous. After doing an exercise for changing beliefs, they took my snake and found it to be dry and clean. They also remembered that only three types of poisonous snakes exist in India.

   Did this story end the way you thought? Review your beliefs now and find out which ones you need to change.

60.In the author’s opinion, if a person in deep water doesn’t know how to swim, he will drown because_________.

    A.he is afraid of water               B.he believes he will drown

    C.he hasn’t learnt to swim before      D.he doesn’t want to live in the world

61.The author thinks that the letters are organized in a particular order on your keyboard in order to _________.

    A.save more space                  B.satisfy the operator

    C.reduce one’s typing speed           D.increase one’s typing speed

62.The author’s experiment shows that________.

    A.snakes are dry and clean            B.snakes can be caught easily

    C.snakes are slimy and poisonous      D.snakes in India aren’t poisonous

63.According to the passage, we know that_________

A.students from India have unrealistic beliefs on how to live a better life 

B.an animal who hasn’t learnt how to swim will drown if you put it in pond

C.most people don’t like the order the letters are arranged on the keyboard

D.Roger Banister was the first person who ran a mile in less than four minutes

64. The main idea of this passage should be that________.

A. beliefs are very powerful           

B. beliefs make us seem stupid

C. changing your beliefs now is necessary

D. people should always believe in themselves

 

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