题目内容
By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services.The London Gazette was the first newspaper to set aside a place just for advertising.This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.
Advertising spread quickly throughout the eighteenth century.Ad writers were starting to pay more attention to the design of the ad text.Everything,from clothes to drinks,was promoted with clever methods such as repetition of the firm's name or product,words organized in eyecatching patterns,the use of pretty pictures and expressions easy to remember.
Near the end of the nineteenth century,companies that were devoted to the production of ads came to be known as"advertising agencies(广告商)．"The agencies developed new ways to get people to think of themselves as members of a group.Throughout the twentieth century,advertising agencies promoted consumerism(消费主义)as a way of life,spreading the belief that people could be happy only if they bought the "right" products.
B．Ad messages were shouted out in public places.
C．Product information was included in books.
D．Ad signs were put up in towns.
B.Including pictures in ads.
C.Selling goods in markets.
D.Working with ad agencies.
B．printing materials
C．advertising companies
D．attractive designs
B．The Value of Advertising Designs
C．The Role of Newspaper Advertising
D．The Development of Printing for Advertising
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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