Question

【题目】 When you're selling a product or service, you have two main methods to choose from. You need to decide whether you want to use the hard-sell(强行推销) method or a soft one.【1】Let's take a look at the difference between the two to determine which one is right for your business.

Nearly every good business employs the soft-sell(软推销)method in some way. With this method, a company can encourage a customer to buy a product or service without seeming too pushy(死缠硬磨的).【2】

The soft-sell method often uses promotions like money-back guarantees and free-trial periods. By promising your customers that they'll be happy with their purchase (购买), you can persuade them to give you a chance.【3】That can help your financial goals on track.

【4】Choosing to sell your products or services this way will help people know that your business is reliable and easy to work with. Sometimes good word of mouth can make all the difference in how many sales you make.

The soft-sell method is generally the preferred one for most businesses, but that doesn't mean it's perfect. 【5】 If your competitors are employing a hard-sell method their aggression could force customers into buying from them instead of you.A hard-sell method is typically a more aggressive way of making a sale While some people will be turned off by a pushy method, there will always be those who give in to the pressure. So it's important to take that into consideration if you plan to rely only on the soft-sell method.

A. Both methods have advantages and disadvantages.

B. The soft-sell method will also help you win good fame.

C. a salesman tries to sell something using indirect methods.

D. Sometimes a soft method might be easily beaten by a pushy one.

E.“ Soft sell”and“ hard sell” are known to scholars and businessmen.

F. When you keep your promise, you earn their trust and gain repeat buyers.

G. The idea shows the good of making a purchase while putting customers at ease.

Answer 1

【答案】

【1】A

【2】G

【3】F

【4】B

【5】D

【解析】

这是一篇说明文。文章介绍了商家在销售产品或服务时，有两种主要方法可供选择：强行推销方法和软推销方法。你可以根据两种方法的优缺点确定哪种方法最适合你的业务。

【1】考查段中句。根据空前“You need to decide whether you want to use the hard-sell method or a soft one.（您需要决定要使用强行推销方法还是软推销方法。）”和空后“Let’s take a look at the difference between the two to determine which one is right for your business.（让我们看一下两者之间的区别，以确定哪种方法最适合您的业务。）”可知，A项(两种方法都有优点和缺点。）能够承接上文并且与下文连接通顺。该选项中的both methods与第一句的two main methods是同义表达。故选A项。

【2】考查段尾句。根据空前“With this method, a company can encourage a customer to buy a product or service without seeming too pushy.（通过这种方法，公司可以鼓励客户购买产品或服务，而又不会显得死缠硬磨。）”可知，G项(这个想法表明它的好处所在：客户在购买产品或服务时感到很舒适自在。）能够承接上文。该选项中的the idea指的是前一句话的内容。故选G项。

【3】考查段中句。根据空前“By promising your customers that they’ll be happy with their purchase , you can persuade them to give you a chance.（通过向客户承诺他们会对购买的产品或服务感到满意的，这样可以说服他们给你带来销售的机会。）”和空后“That can help your financial goals on track.（这可以帮助你实现财务目标。）”可知，F项(当你信守诺言时，你就会赢得他们的信任并赢得回头客。）能够承接上文并且与下文连接通顺。该选项中的promise与前一句的promising是同词复现。故选F项。

【4】考查段首句。根据空后“Choosing to sell your products or services this way will help people know that your business is reliable and easy to work with.（选择以这种方式出售你的产品或服务将帮助人们了解你的业务是可靠的且能够让人们很容易与你合作）”可知，B项(软销售方法还将帮助您赢得良好的声誉。）能够承接上一段且与下文连接通顺。该选项的句式与上一段最后一句的句式是相同的并且文章本段的主题是软推销，下一段讲的是强行推销，因此本段的关键词是soft-sell（软推销），this way指代的就是soft-sell。故选B项。

【5】考查段中句。根据空前“The soft-sell method is generally the preferred one for most businesses, but that doesn’t mean it’s perfect.（对于大多数企业而言，软销售方法通常是首选方法，但这并不意味着它是完美的。）”和空后“If your competitors are employing a hard-sell method their aggression could force customers into buying from them instead of you.（如果你的竞争对手采用强制销售的方法，那么他们的侵略性可能会迫使客户从他们那里购买产品或或服务而不是从你那里。）”可知，D项(有时，软推销方法可能会轻易地被强行推销方法击败。）能够承接上文并且与下文连接通顺。该选项讲的是软推销方法的缺点。故选D项。

七选五的解题技巧之一是根据上下文词汇来锁定线索。即：要关注空白前后的名词和动词，然后在选项中查找它们的近义词、反义词、同义词、同类词等，看是否有同词复现和代词等的指代。其次是一些专有名词，数词、代词、时间、年代、地点/名称等。在本文中，第1小题：A选项中的both methods与第一句的two main methods是同义表达；第2小题：G选项中的the idea指的是前一句话的内容；第3小题：F选项中的promise与前一句的promising是同词复现；第4小题：this way指代的就是选项B中的soft-sell；第5小题：D选项中的soft method就是前一句中的soft-sell method。因此，关注同词复现和指代在这篇文章中是很有效的做法。