题目内容
The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition. Hai Bao is the good-will ambassador of Shanghai Expo. He is embracing friends from all over the world with his arms and confident smile.
Like the mascots for huge worldwide events such as Olympics and World Cup, the mascot of World Expo is very important for interpreting the theme and expressing the culture. The World Expo mascots have not only become the representatives of Expo images, but also embody(体现) the culture and spirit of hosting countries and cities. The mascot of World Expo 2010 Shanghai China is trying to accomplish the following functions:
To embody the culture of the hosting country. World Expo 2010 Shanghai China is a global event hosted by China and undertaken by the city of Shanghai. It is the first time that a developing country will host a registered World Expo. The design of Shanghai Expo mascot must have Chinese cultural characters, state the Chinese cultural spirit and manifest(表明) that Shanghai Expo is a platform for worldwide cultural exchange. Meanwhile, the design must accord with Chinese laws and social conventions.
To interpret the theme “Better City, Better Life”. The image of mascot should well express the theme by using innovative ideas, impressive appearance and motions to state its concept and characters. By exploring the relationship among cities, urban residents and planet, the mascot must express the inner relation between heritage (遗产) and future.
To have the value of re-creation. The mascot of World Expo 2010 Shanghai China should meet the principle of “good looking, easy to understand, easy to remember and easy to use.” It should also be suitable for the creation of licensed products, including stationery, garments, souvenirs and jewellery. The mascot should be easy to be re-created in graphic, solid or electronic media.
71 of the World Expo 2010 Shanghai China
I. 72 to Haibao:
·Meaning:
the treasure of the sea
the good-will ambassador of Shanghai Expo.
· 73 :
74
echoing with the color of its body
a typical lucky name in Chinese tradition
II. 75 of the mascot:
· interpreting the theme
· expressing the culture
III. 76 of the mascot of World Expo 2010:
· To embody the culture of the hosting country
have Chinese cultural characters
state the Chinese cultural spirit
manifest Shanghai Expo being 77 for worldwide cultural exchange
· To 78 “Better City, Better Life”
state its concept and characters
express the inner relation between heritage and future
· To have the 79
80
be suitable for the creation of licensed products
be easy to be re-created
71. The mascot 72. The introduction/Introduction 73. Features/Characteristics
74. easy to remember 75. Designing concepts/Purposes 76. Functions 77. a platform
78. interpret the theme 79. value of re-creation 80. meet the principle
What would you think if someone suggested knocking down St Paul’s Cathedral to widen the road? Or pulling down Big Ben to make way for a car park? It would be ridiculous, right? But when it comes to devastation (毁灭) of the natural world, we aren’t so easily shocked. But we should be…or we’ll be in a lot of trouble.
Nature is shrinking by the day. Ancient forests are destroyed. Wetlands are becoming dry. Woodland is disappearing, and all in the name of progress. This is bad in itself, but it’s devastating for biodiversity.
Biodiversity refers to the variety of plants, animals and other living things that are all interconnected. The ecological services provided by biodiversity are vital to everyday life. The air we breathe is a product of photosynthesis (光合作用) by green plants. Insects, worms and bacteria break down waste and make soils rich. And tiny organisms clean the water in rivers and sea. In fact, all life on the earth exists thanks to the benefits of biodiversity. More than 90 percent of the calories consumed by people worldwide are produced from 80 plant species. And 30 percent of medicines are developed from plants and animals. Maintaining a wide diversity of species in each ecosystem is necessary to preserve all living things.
The loss of biodiversity could be devastating. “It is wrong to think that biodiversity can be reduced indefinitely without threatening humans,” said Harvard University biologist Edward O. Wilson, known as the “father of biodiversity”. He warned, “We are about to reach a critical point beyond which biodiversity loss will become irreversible (不可挽回的).”
But what can we do? The present problem is that the concept of biodiversity is so vague (含糊的). People might care about giant pandas, but it is much harder to excite them about the fate of tiny sea creatures which are being boiled to death in the cooling systems of power stations along coastlines. The Guardian newspaper is trying to help. It has launched the Biodiversity 100 campaign to try to convince governments around the world to take action to deal with the widespread concerns about biodiversity. This includes persuading the UK government to create a series of marine reserves to reserve the decrease in the sea-life caused by industrial fishing, stopping fishing sharks by the Japanese fishermen and banning the killing of dingoes (wild dogs) in Australia, among many other things.
There is a lot to do. And we’d better act quickly if we don’t want to end up with a planet that can’t sustain life!
【小题1】The writer thinks it ________ to pull down Big Ben to make way for a car park.
| A.unreasonable | B.necessary | C.difficult | D.reasonable |
| A.nature is badly polluted by humans |
| B.species are becoming fewer and fewer day by day |
| C.rainforests are being cut down every day |
| D.nature is full of mysteries |
| A.it doesn’t matter to reduce biodiversity |
| B.people have done enough to preserve biodiversity |
| C.the situation of biodiversity is very serious |
| D.biodiversity loss has become irreversible |
| A.people might not clearly know what is biodiversity and what should be protected |
| B.people are not aware that giant pandas are endangered |
| C.people don’t realize that biodiversity is vital to everyday life |
| D.people hunt sea creatures for food |
| A.The UK government. | B.The concept of biodiversity. |
| C.The action to deal with the problem. | D.The Guardian newspaper. |