If I were writing a history of my family, some of the darkest moments recorded would be those surrounding Christmas trees.One would certainly think otherwise;selecting and puRing up our trees have always been filled with risk.For example,one afternoon dangerously close to Christmas Eve my mother bought what she thought to be a bargain,a glorious tree that was so full and tall that we could hardly get it into the house.Once we did,my father immediately realized that we would have to hire a carpenter to build a stand for it.Another December perhaps the very next one,we bought a tree earlier than we ever had before.We were happy with its shape and delighted that its size was manageable.We easily placed it in a stand,decorated it from top to bottom,and then self satisfiedly sat back by the fire in its soft light.Two or three days passed and the truth could not be hidden;we had bought a tree cut so long ago that its needles were coming off.There was nothing to do but undecorate it,take it down,and begin tree shopping again.Our most recent Christmas tree offered still another difficult task.When we brought it home,once again it seemed larger than it was in the great outdoors.I persuaded two young neighbors to stop playing basketball and to help us get the tree into the house and set it correctly in the stand.Unfortunately,no one noticed the mud on our helpers’shoes,so only after removing several reddish brown spots from the carpet were we able to discuss the question of where the lights and ornaments(装饰)were stored.Perhaps those who cut their own trees have tales more painful than these.I don’t care to hear them,as my family’s experiences are enough to cause me to make the following suggestion:”Let’s forget the tree next Christmas.Let’s simply hang some flowers on the front door and over the mirror in the hall.”

The darkest moments in the writer’s family were with the fact that ______.

       A.the family bought big Christmas trees

       B.they had problems decorating their Christmas trees

       C.they had problems picking suitable Christmas trees

       D.they had problems finding carpenters for putting up Christmas trees

We can learn from the passage that the writer would like to ______.

       A.forget about Christmas stories

       B.get the neighbors to put up their trees

       C.buy a better tree to celebrate Christmas

       D.make other decorations rather than Christmas trees

When the writer said”my mother bought what she thought to be a bargain”,he means____.

       A.she bought the tree at a low price         

       B.she didn’t really want to buy it

       C.she had to bargain hard with the salesman  

       D.she couldn’t afford a more expensive one

Which of the following can be the best title for the passage ?

       A.How to Select a Christmas Tree         B.No More Christmas Trees for Us

       C.Dark Moments of Life                 D.Christmas Without Trees

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

41. What probably led to the start of advertising?

A. The discovery of iron.                      B. The specialization of labor.

C. The appearance of new jobs.             D. The development of fanning techniques.

42. To advertise his plows, Mr. Plowright ______.

A. praised his plows in public                 R. placed a sign outside the shop

C. hung an arrow pointing to the shop     D. showed hut products to the customers

43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.

A. explain the origin of advertising          B. predict the future of advertising

C. expose problems in advertising           D, provide suggestions for advertising

44. In ancient Egypt, a crier was probably someone who ______.

A. owned a ship

B. had the loudest voice

C. ran a shop selling goods to fanners

D. functioned like today's TV or radio commercial

45. The last two paragraphs are mainly about ______.

A. the history of advertising                   B. the benefits of advertising

C. the early forms of advertising             D. the basic design of advertising

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