Are supermarkets designed to persuade us to buy more?When you enter a supermarket, 1 knows better than you do how you will 2 －which way you will walk, where you will 3 , what will make you 4 one product rather than another．When customers go into a shop, they 5 look to their left but move 6 towards the right．So supermarket 7 are usually on the left of the building, and the layout is designed to take shoppers 8 the store, aisle after aisle, from left to right．Then shoppers will pay attention to all the 9 ．
Fresh fruit and vegetables are 10 near supermarket entrances．This gives the impression that only 11 food is sold in the shop． 12 food that everyone buys, like sugar and tea are put near each other．They are kept in different aisles so that customers are taken past other 13 foods before they find what they want．In this way, shoppers 14 to buy products that they do not 15 ．
People walk quickly through 16 aisles, but they move more slowly in wide aisle and give more attention to the products．One bestselling 17 for products is at the end of aisles, because shoppers slow down to turn into the next aisle．
Sweets are often placed at children’s 18 at the checkout．While parents are 19 to pay, children 20 the sweets and put them in the trolley．
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