题目内容
.
The public have been reminded to be _______of how the disease spreads.
A. awful B. aware C. certain D. worthy
B
Visitors to Britain may find the best place to sample local culture is in a traditional pub. But these friendly pubs can be dangerous places of potential gaffes (失礼) for the newcomers. A team of researchers have discovered some of the unknown customs of British pubs-starting with the difficulty of getting a drink. Most pubs have no waiters-you have to go to the bar to buy drinks. A group of Italian youths waiting 45 minutes before they realized they would have to fetch their own. This may sound inconvenient, but there is a hidden purpose.
Pub culture is designed to promote sociability (社交) in a society known for its reserve. Standing at the bar for service allows you to chat with others waiting to be served. The bar counter is possibly the only site in the British Isles in which friendly conversation with strangers is considered entirely suitable and really quite normal behavior. “If you haven't been to a pub, you haven't been to Britain.” This tip can be found in a booklet, Passport to the Pub: The Tourists' Guide to Pub Etiquette, a customers' rule of conduct for those wanting to sample “a central part of British life and culture”．
The trouble is that if you do not follow the local rules, the experience may fall flat. For example, if you are in a big group, it is best if only one or two people go to buy the drinks. Nothing annoys the regular customers and bar staff more than a group of strangers blocking all access to the bar while they chat and hesitate about what to order.
1. The underlined word “sample” in the first paragraph probably means “________”．
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A．taste |
B．experience |
C．test |
D．record ． |
2.The culture of pub in Britain is so developed to ______.
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A．encourage people to communicate with each other |
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B．encourage more people to consume drinks |
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C．attract more tourists to the pubs |
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D．form its own character of culture |
3.If you don't follow the local rules in a pub, ________.
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A．you won't buy good local drinks |
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B．you may annoy the regular customers and bar staff |
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C．you may fail to feel the local culture |
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D．you might get into a dangerous place |
4.What may be the best title for the passage?
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A．Self-service Pubs in Britain |
B．British Local Pubs: Special Chat Places |
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C．Local Pub Culture in Britain |
D．Manners in British Local Pubs |
任务型读写（共10小题;每小题1分,满分10分）
阅读下面短文，根据所读内容在表格中的空白处填入恰当的单词。注意:每个空格只填
一个单词。
For thousands of years ’ the most important two buildings in any British village have been the
church and the pub. In fact，until a place has a church and a pub，it isn ’ t really considered a
community worthy of a name. Traditionally，the church and the pub are at the heart of any village
or town, since it is where people gather to give and receive news. In fact, the word ‘ pub' is short
for 4 public house'.
That's how it used to be, but things are beginning to change. It is said that the credit
decline is causing 39 British pubs a week to go out of business. People don ’ t have lots of spare
money to spend on beer. Recently, the UK government banned smoking in all pubs, and that may
also have affected the number of customers going to pubs.
This decline is happening despite the fact that in 2005 the UK government started to allow
pubs to stay open after 11 p. m. Previously，with 11 p. m. as closing time，customers would have
to drink quite quickly，meaning they sometimes got more drunk than they would if allowed to drink
slowly. The British habit of drinking a lot very quickly is known as，binge drinking ’ (狂饮)，
and it causes some long - term health problems for people and problems with violent crime for
•communities. The UK government is changing the law to discourage binge drinking, and regularly
spends money on television advertisements to warn people of the problems of drinking too much.
In order to save their businesses, pubs are trying to change with the market. Now, there are
a number of different types of pubs.
As you can see, British pubs now offer something for everyone. A lot of pubs used to be
working men' s clubs, meaning that women could not usually enter. Today, however, women can
freely enter 99% of pubs without experiencing any problems. Perhaps things are changing for the
better after alL
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Topic |
The 1.____of British Pub Culture? |
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The important 2.___ of churches and pubs in people' s daily life in the UK |
♦People won't name an area unless there are a church and a pub. ♦They are the places where people gather to 3.____ news. |
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The 4.____ for the decrease of the pub business |
♦The credit decline is said to cause many pubs to 5.___ down. ♦Smoking is not 6.___ in all pubs, which may have had an effect on the business. ♦The government is trying hard to 7.____binge drinking. |
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8.___ to save the business |
♦Pubs are making 9.)____ to meet the needs of the market. ♦As a woman in the UK nowadays, you can 10.____ a drink in almost all the pubs. |
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Conclusion |
Things are changing for the better probably from now on. |
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
1.Despite recent changes in attitudes, some advertisements still fail to .
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A．change women’s opinions of themselves |
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B．show any understanding of consumers’ feelings |
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C．persuade the public to buy certain products |
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D．meet the needs of the advertising industry |
2.According to the writer, the commonest fault of present-day advertising is to .
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A．condemn the role of the housewife |
B．ignore protests about advertisements |
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C．present a misleading image of women |
D．picture the activities of men wrongly |
3.Emma Bennett suggests that advertisement ought to .
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A．give further emphasis to practical advice |
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B．change their style rather than their content |
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C．use male images instead of female ones |
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D．sing higher praise for women than before |
4.We can learn from the passage that advertising industry should .
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A．take its job more eagerly |
B．do more pioneering work |
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C．take notice of the public opinion |
D．concentrate on the products advertised |