题目内容
阅读下面短文，掌握其大意，从每题所给的A、B、C、D四个选项中，选出最佳选项。
Would you agree with the statement that a wish is born from an idea, a simple idea imagined in the mind? Back in the 19th century two men had an idea which became their great_____. The efforts they had made were rewarded with their success that _____ world travel.
In 1903, the Wright Brothers (Wilbur and Orville) achieved their dream. They flew the world’s first power-driven, heavier-than-air machine by which they made free, controlled and sustained _____. Kitty Hawk, North Carolina _____ this important and memorable moment.
The dream started with an idea that was planted in their minds by a _____ given to them by their father. In the words of the boys, “Our father came into the house one evening with some object in his hands, and _____ we could see what it was, he threw it into the air. Instead of falling to the floor, the toy flew across the room _____ it hit the ceiling, where it finally sank to the _____.” This simple toy attracted the Wright Brothers and started their lifelong _____ in human flight.
The Wright Brothers _____ learning new things. _____ they opened their own printing office and then in 1893 they opened a company where they repaired bicycles. But Wilbur had his mind set on something more_____. He decided to pursue _____.
The brothers spent many hours researching, _____ their machines and making improvements. What started out as a_____soon became a career. With determination and_____ they realized their dream in 1903.
The next time you hear or see an airplane or travel on one, _____where it all started. A simple idea was developed in the minds of the two young men who didn’t have a university degree. They were not scientists in the_____sense of the world.
What idea are you working on? Have you limited yourself by saying you are not a scientist or not_____enough? Whatever the mind can think and believe, it can be _____.
1.A. time B. pressure C. dream D. fortune
2.A. combined B. replaced C. explored D. changed
3.A. flight B. ride C. contribution D. achievement
4.A. wanted B. witnessed C. proved D. needed
5.A. bicycle B. airplane C. document D. toy
6.A. when B. before C. after D. while
7.A. until B. since C. if D. but
8.A. desk B. floor C. street D. road
9.A. discovery B. trip C. interest D. devotion
10.A. considered B. enjoyed C. admitted D. imagined
11.A. Firstly B. Finally C. Usually D. Actually
12.A. average B. powerful C. exciting D. fortunate
13.A. dancing B. singing C. flying D. writing
14.A. testing B. watching C. designing D. examining
15.A. hobby B. gift C. trouble D. trick
16.A. distinction B. explanation C. expression D. patience
17.A. forget B. ask C. remember D. expect
18.A. hopeful B. true C. wealthy D. energetic
19.A. funny B. polite C. outgoing D. clever
20.A. defeated B. recognized C. achieved D. organized
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
注意：每个空格只填一个单词。
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
1. Parachute Coconut Oil vs. V.V.D. Gold
Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2. Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3. Pepsi vs. Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4. Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present of advertisements | ||
In the past | At present | |
A technique mainly used for offering 1. | A trick used as a means of unfair 2. | |
The 3. of advertisement | ||
4. | Products | Wrong practices |
V.V.D. Gold | When V.V.D Gold attacked the one sold in blue bottles, it 5.to Parachute Coconut oil. | |
Captain Cook | Captain Cook stressed on their “free flow” when their product was 6.to a container. | |
Tata Salt | Tata salt retaliated by warning consumers to be 7.about the quality. | |
Pepsi | Too much advertisement on TV seemed to say that the cricketers had a 8.for Pepsi. | |
Complan | Brand C claimed that their product was much richer in ingredients in9.with Brand H. | |
Solutions | 10.products. are not allowed to be mentioned in the advertisement. Stricter laws should be made to protect every producers’ and consumers’ benefits. | |