题目内容
neighbors, the French and the Belgians. It is claimed that living on an island separated from the rest of the
Europe has much to do with it. Whatever the reasons are, it may be fairly stated that the Englishman has
developed many attitudes and habits which distinguish him from other nationalities.
Broadly speaking, an Englishman is a quiet, shy, reserved person who is fully relaxed only among people
he knows well. In the presence of strangers or foreigners he often seems restrained, even embarrassed. You
have only to witness a city train any morning or evening to see the truth of this. Serious looking men and
women sit reading their newspapers of having a light sleep in a corner, no one speaks. In fact, to do so would
seem most unusual. An Englishman, pretending to be giving advice to overseas visitors, once suggested, "On
entering a railway carriage, shake hands with all the passengers." Needless to say, he was not being serious.
There is an unwritten but clearly understood code of behavior which, if broken, makes the person immediately
suspected.
In many parts of the world it is quite normal to show openly extremes of enthusiasm, emotion, excitement,
etc., often accompanied by appropriate gestures. The Englishman is somewhat different. Of course, an
Englishman feels no less deeply than any one of a different nationality, but he tends to display his feelings far
less. This is reflected in his use of language. Imagine a man commenting on the great beauty of a young girl.
Whereas a more emotional man might describe her as "an excellent jewel", "extremely beautiful", and "precious",
the Englishman will flatly state "Oh, she's all right." An Englishman who has seen a highly successful and
enjoyable film recommends it to a friend by commenting, "It's not bad you know." or on seeing very unusual
scenery he might convey his pleasure by saying. "Nice, yes, very nice." The overseas visitor must not be
disappointed by this apparent lack of interest and involvement. Instead, he must realize that "all right", "not bad",
and"nice", very often have the sense of "first-class", "excellent", and "beautiful". This use of language of a
unique style, particularly common in England is known as restrained statement.
B. characters
C. habits
D. all the above
B. shake hands with all the people he meets
C. talk with others
D. keep quiet
B. polite and graceful
C. afraid and frightened
D. calm and controlled
B. has emotions as deep as any other nationalities
C. is liable to express emotion by means of language
D. likes to have a joke with foreign visitors
B. quite right
C. not good
D. very good
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
| ||||||||||||