题目内容
exploration to an area south of the southern end of the long coastline; production limits have been laid
down (though these have already been raised; and oil companies have not been allowed to employ more
than a limited number of foreign workers. But the oil industry has a way of getting over such problems,
and few people believe that the Government will be able to hold things back for long. As a Norwegian
politician said last week, "We will soon be changed beyond all recognition."
Ever since the war, the Government has been carrying out a programme of development in the area
north of the Arctic Circle. During the past few years this programme has had a great deal of success:
Tromso has been built up into a local capital with a university, a large hospital and a healthy industry. But
the oil industry has already started to draw people south, and within a few years the whole northern
policy could be in ruins.
The effects of the oil industry would not be limited to the north, however. With nearly 100 percent
employment, everyone can see a situation developing in which the service industries and the tourist
industry will lose more of their workers to the oil industry. Some smaller industries might even disappear
altogether when it becomes cheaper to buy goods from abroad.
The real argument over oil is its threat to the Norwegian way of life. Farmers and fishermen do not
make up most of the population, but they are an important part of it, because Norwegians see in them
many of the qualities that they regard with pride as essentially Norwegian. And it is the farmers and the
fishermen who are most critical of the oil industry because of the damage that it might cause to the
countryside and to the sea.
B. slow down the rate of its development
C. sell the oil it is producing abroad
D. develop more quickly than at present
B. prevent oil companies employing people from northern Norway
C. help the oil companies solve many of their problems
D. keep the oil industry to something near its present size
B. a growth in population
C. the failure of the development programme
D. the development of new towns
B. a growth in the tourist industry
C. a reduction in the number of existing industries
D. the development of a number of service industries
B. their lives and values represent the Norwegian ideal
C. their work is so useful to the rest of Norwegian society
D. they regard oil as a threat to the Norwegian way of fife.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
| ||||||||||||