题目内容
the digitalization (数字化) of everyday life.
Set to open in 2013, the £188m LoB is already beginning to take shape next to the Birmingham Repertory
Theatre, with which it will share some equipment.
As digital media (媒介) is important to its idea. The project is already providing chances for some of the
many small new local companies working at the new technologies.
Brian Gambles, the LoB project director, says it is about giving people the right tools for learning, "The aim
is to mix the physical with the digital. Providing 24-hour services which can be used through, many different
ways. It is important to enable us to reach more people, more effectively."
The digital library will, he says, be as important as the physical one, allowing the distant use of the services,
making sure that it is never closed to the public.
Even before the LoB is complete, the public has been able to go online to visit the Virtual (虚拟的) LoB,
designed by Baden, the Birmingham virtual worlds specialists. Not only have the public been able to learn about
LoB, but the virtual one has also enabled those working on the LoB to understand the building and how it will
work before it even opens.
Two other small Birmingham-based digital companies are working on the LoB projects. Substrat, a digital
design company, is developing what it calls an example of an "enlarged reality" project. It is about the use of
an exciting smart phone, an important part of which are the early stages of development is an online library of
figures of the city being built up by a content company in Cahoots, in which users with the encouraged to add
to and comment on the material.
Gambles says:"Technology will enable us to make the libraries and services open to citizens as ever before."
B. the project
C. the digital media
D. the physical library
B. meet more world-famous experts
C. learn how to put up a library building
D. understand how the specialists work on the project
a. It offers better learning tools
b. It reaches users in different ways
c. It provides users with smart phone
d. It allows users to enrich its material
e. It gives non-stop physical and digital services
B. a, c, e
C. b, c, d
D. b, d, e
B. a library guide
C. a handbook
D. newspaper report
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
| ||||||||||||