题目内容
For many people, multitasking has become a way of life and even a key to success. In fact, some excellent
mental aerobic exercises (大脑训练) involve engaging the brain in two or more challenging activities at a
time. Although checking e-mail while talking on a phone and reading the newspaper may be second nature
for some people, many times multitasking can make us less productive, rather than more. And studies show
that too much multitasking can lead to increased stress, anxiety and memory loss.
In order to multitask, the brain uses an area known as the prefrontal cortex (前额叶脑皮层). Brian scans
of volunteers performing multiple tasks together show that as they shift from task to task, this front part of
the brain actually takes a moment of rest between tasks. You may have experienced a prefrontal cortex
"moment of rest" yourself if you've ever dialed (拨电话) a phone number and suddenly forgotten who you
dialed when the line is answered. What probably occurred is that between the dialing and the answering,
your mind shifted to anther thought or task, and then took that "moment" to come back. Research has also
shown that for many volunteers, job efficiency (效率) declines while multitasking, as compared to when
they perform only one task at a time.
Multitasking is easiest when at least one of the tasks is habitual, or requires little thought. Most people
don't find it difficult to eat and read the newspaper at the same time. However, when two or more attention-
requiring tasks are attempted at one time, people sometimes make mistakes.
We often don't remember things as well when we're trying to manage several details at the same time.
Without mental focus, we may not pay enough attention to new information coming in, so it never makes
it into our memory stores. That is one of the main reasons we forget people's names-even sometimes right
after they have introduced themselves. Multitasking can also affect our relationships. If someone checks
their e-mail while on the phone with a friend, they may come off as absent-minded or disinterested. It can
also cause that person to miss or overlook key information being passed on to them.
B. To reduce their stress and anxiety.
C. To develop their communication skills.
D. To help them perform daily tasks more easily.
B. He is probably interrupted by another task.
C. He is probably not very familiar with the person he has called.
D. He may need a rest between dialing and speaking.
B. new messages are processed one after another
C. their relationships with others are affected
D. the tasks require little thought
B. Multitasking often leads to efficiency decline.
C. Multitasking exercises need to be improved.
D. Multitasking enables people to remember things better.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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