题目内容
阅读下列短文，从每题所给的四个选项(A、B、C和D) 中，选出最佳选项。
A
Called “the man who shaped America” and “the father of modem industrial design”, Raymond Loewy must be one of the most influential designers of all time. He revolutionized the industry,working as an adviser for more than 200 companies and creating designs for everything from packaging to refrigerators,from cars to the insides of spaceships.
Loewy's designs all had one thing in common. They were shaped by the MAYA principle — Most Advanced Yet Acceptable. His idea was that people will not accept solutions to design problems if the solutions are too different from current designs.
Loewy started his career in industrial design in 1929 by re-designing a copying machine for the British manufacturer, Sigmund Gestetner. The 28-year-old designer completed the task in three days and the design of the machine lasted for the next 40 years.
The Gestetner copying machine was the beginning of many designs which used streamlining (流线型) . He described this as “beauty through function and simplificationHe spent the next 50 years streamlining everything from postage stamps and company logos (商标) to the insides of stores. The famous Greyhound bus and Studebaker car show his use of streamlining in action.
He is perhaps most famous for his re-design of the Lucky Strike packaging. In 1940,the President of the Lucky Strike Manufacturing Company,George Washington Hill,bet Loewy $50,000 that he could not improve the appearance of the green and red Lucky Strike packets. Loewy accepted the challenge. He changed the background of the packet from green to white. Then he put the red lucky strike target on both sides of the packet. This made it more eye-catching and greatly increased sales. It is now recognized as a design classic.
Loewy's logo design aimed at “visual retention(视觉保持)”.He wanted to make sure that anyone who saw the logo,even for a short while,would never forget it. He designed many highly visible logos for famous companies such as Shell Oil,Exxon,Greyhound and Nabisco.
By the mid 20th century,his industrial design firm was so famous that he could say “the average person,leading a normal life ... is bound to be in daily contact with some of the things,services or structures” designed by his firm.
1. Loewy's biggest influence was in.
A. completely changing the design industry
B. successfully shaping Americans' taste
C. changing people's idea about design
D. building a professional design team
2. Loewy's designs were based on the idea of.
A. speeding up the design process
B. providing completely different designs
C. providing most immediately recognizable designs
D. offering original but not revolutionary answers to problems
3. Loewy first used streamlining.
A. in his re-design of the Lucky Strike packaging
B. when he designed a company logo for the Gestetner
C. when he re-designed a copying machine for Gestetner
D. in his design for the Greyhound bus and Studebaker car
4. Loewy's logo designs aimed at .
A. making the companies well known
B. bringing freshness for a short while
C. attracting people to the companies’ history
D. making company symbols very memorable
5. What can we infer from the last paragraph?
A. Loewy provided service to ordinary people.
B. Loewy's designs were famous and influential.
C. Loewy's design firms existed all over the world.
D. Loewy was welcomed and respected by the public.
A篇(社会)
本文是记叙文。文章主要介绍了20世纪最著名的美国工业设计师之一与美国工业奠基人雷蒙德•洛威。
1. A. 细节理解题。由第一段中的“the father of modem industrial design”和 one of the most influential designers of all time 以及 He revolutionized the industry 可知，雷蒙德•洛威完全改变了设计行业。
2. D. 推理判断题。由第二段中的MAYA principle 一 Most Advanced Yet Acceptable 和 His idea was that people will not accept solutions to design problems if the solutions are too different from current designs可知，洛威的设计都基于一个原则：最先进的但仍可接受的。
3. C. 细节理解题。由第四段中的The Gestetner copying machine was the beginning of many designs which used
streamlining可知，落威受委托为一位企业家Sigmund Gestetner重新设计复印机，他首次采用“流线、简单化”的设计理念。
4. D. 节理解题。由倒数第二段中的 Loewy’s logo design aimed at “visual retention.M He wanted to make sure that anyone who saw the logo,even for a short while,would never forget it 可知，洛威的商标设计寻求一种强烈的视觉震撼力，令人即便是短短一瞥，也能留下深刻的印象。
5. B. 推理判断题。.由最后一段中的“the average person,leading a normal life ... is bound to be in daily contact with some of the things,services or structures” designed by his firm可知，一个普通人每日都会接触雷蒙德•洛威公司的设计作品，由此可推知，雷蒙德•洛威公司的设计作品非常著名，而且极富影响力。
