题目内容
as boys, but researchers say, by the time girls get to high school, they may be victims (牺牲品) of what
researchers call "a major new gap in technology".
"Girls are likely to be less comfortable than boys with the computers. They use it more for word processing
rather than for problem solving rather than discover new ways in which to understand information."
After reexamining a thousand studies, the American Association of University Women Researchers found
that girls make up only a small percentage of students in computer science classes. Girls usually consider
themselves significantly lower than boys in their ability and confidence in using computers. And they use
computers less often than boys outside the classroom.
Six years ago, the software company Purple Moon noticed girl's computer usage was falling behind boys.
The number one reason girls told us they don't like traditional computer games is not because they're too
violent or much too competitive. Girls would say they're boring.
Purple Moon says it found what girls want: characters they can relate to and story lines relative to what's
going on in their own lives. "But we found from girls that there's no intrinsic (内在的) reason why they
wouldn't want to play on the computer. It was a just a content thing." The sponsor (发起人) of the study
says: The technology gap that separates girls from boys must be closed if women are to compete effectively
with men in the Twenty First Century.
B. girls are lack of ability and confidence in using computers
C. only a small number of girls attend the computer science classes in high school
D. the girls don't like computer games because they are too violent or competitive
B. violent
C. competitive
D. boring
B. be in favor of them
C. give up using word processing
D. learn computers quickly
B. To improve women's social position.
C. For an unknown reason.
D. Because bosses won't look down upon women.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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