阅读理解. Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does n 题目和参考答案——青夏教育精英家教网—

题目内容

阅读理解。

     Making an advertisement for television often costs more than a movie. For example, a two-hour movie
costs $6 million to make. A TV commercial (商业广告) can cost more than $6,000 a second. And that does
not include cost of paying for air time (电视节目开始的时间). Which is more valuable, the program or the
ad? In terms of money-and making money is what television is all about, the commercial is by far the more
important.
     Research, market testing, talent, time and money-all come together to make us want to buy a product. No
matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV
commercials actually buy their way into our head. We, in turn, buy the product.
     And the ads work because so much time and attention are given to them. Here are some rules of commercial
ad making. If you want to get the lower-middle-class buyer, make sure the announcer has a tough, manly
voice. Put some people in the ad who work with their hands. If you want to sell to upper-class audience (观
众), make sure that the house, the furniture, and the hair style are the types that the group identifies (识别)
with. If you want the buyer to feel superior (胜过) to the character selling the product, then make that person
so sfupid or silly that everyone will feel great about himself or herself.
     We laugh at commercials. We don't think we pay that much attention to them. But facts show we are
kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It's big, big
business. And it's telling us what to think, what we need, and what to buy. To put it simply, the TV
commercial is a form of brainwashing (洗脑).

1. TV commercials are more important than other programs to television because ____.

A. they bring in great profits
B. they require a lot of money to make
C. they are not difficult to produce
D. they attract more viewers than other programs

2. The purpose of all the efforts made in turning out TV commercials is ____.

A. to persuade people to buy the product
B. to show how valuable the product is
C. to test the market value of the product
D. to make them as interesting as TV movies

3. From the rules set for making commercial ads, we can see that ____.

A. the lower-middle-class buyer likes to work with his hand
B. the more stupid the characters, the more buyers of the product
C. ad designers attract different people with different skills
D. an upperclass buyer is more interested in houses and furniture than a lower-middle-class buyer

4. It is believed by the writer that ____.

A. few people like to watch TV commercials
B. TV commercials are a good guide to buyers
C. TV commercials often make people laugh
D. people do not think highly of TV commercials

1-4: AACD

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相关题目

Ⅲ 阅读 (共两节，满分40分)
第一节阅读理解 (共15小题；每小题2分，满分30分)
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。（湛江市第二中学2010届高三级第二次月考英语）
( A)
①Isaac Stern was more than a great violin player. He was one of the most honored musicians in the world. He was an international cultural ambassador. He was a major supporter of the arts in America and in other countries. He was a teacher and activist.
②Issac Stern was born in 1920 in what is now Ukraine. His parents moved to San Francisco, California the following year. His mother began teaching Isaac the piano when he was six. He began taking violin lessons after hearing a friend play the instrument. Later, he began studying music at the San Francisco Conservatory (音乐学院). He progressed quickly. When he was 16, he played with the San Francisco Symphony Orchestra. The next year, he performed in New York City and was praised by music critics.
③During World War II, Mr Stern played for thousands of American soldiers. It was the first time many of them had heard classical music. After the war, he was the first American violinist to perform in a concert in the Soviet Union. He also supported young musicians and cultural organizations in Israel.
④In 1979, Isaac Stern visited China. He met with Chinese musicians and students. He taught them about classical Western music. His visit was made into a film, which is called From Mao to Mozart: Isaac Stern in China. It won an Academy Award for best documentary film.
⑤In 1984, Isaac Stern received the Kennedy Center Honors Award for his gifts to American culture through music. He expressed his thoughts about the part that music plays in life. He said he believed that music makes life better for everyone, especially children.
⑥Mr Stern supported and guided younger classical musicians. They include violinists Itzhak Perlman and Pinchas Zukerman, cellist Yo-Yo Ma, and pianist Yefim Bronfman.
⑦Isaac Stern died in 2001 at eh age of 81. He was a major influence on music in the 20th century. He leaves the world richer with his many recordings.
41. Which of the following is the RIGHT time order for these events in Stern’s life?
a. He began learning music in an institution.
b. He received the Kennedy Center Honors Award.
c. He visited the Soviet Union.
d. He met with Chinese musicians.
e. He performed for American soldiers.
A. a,e,c,d,b     B. a,e,b,c,d     C. e,a,b,c,d     D. e,a,c,d,b
42. Paragraph 2 is mainly about ______.
A. how Stern began to learn music   B. how Stern began his musical career
C. Stern’s early education          D. Stern’s achievement in music
43. Which of the following statements about Stern is TRUE?
A. He was an activist in opposing war.
B. He was active in cultural exchanges between countries.
C. He had an interest in both playing music and making films.
D. He made a lot of money from music.
44. The Underlined word “cellist” in Paragraph 6 may refer to ________.
A. someone who supports young musicians
B. someone who wants to be a musician
C. someone who has a gift for music
D. someone who plays a certain kind of instrument
45. Which of the following shows the RIGHT structure of the text?
A.        ①                        B.           ①
↓                                        ↓
②③④⑤                                 ②③④⑤⑥
↓                                        ↓
⑥⑦                                     ⑦
C.   ①②③④⑤⑥                      D.        ①②③
↓                                           ↓
⑦                                      ④⑤⑥⑦

第二部分：阅读理解（共25题，第一节每题2分，第二节每题1分）
第一节：阅读下列短文，从每题所给的四个选项（A，B，C和D）中，选出最佳选项。
Trouve sat up on its back legs arid growled（吼叫）the words “How are you, Grandmama?” The audience roared with laughter and clapped. Twenty-year-old Aleck gave the dog a morsel（一口）of food. His hard wok paid off. His dog could talk!
Aleck was fascinated with the different sounds of people’s speech. His father taught students who had a speech problem to improve their speech. Aleck paid close attention. Could an animal form sounds into words, too? He decided to experiment with Trouve, the family dog.
The easy part was teaching Trouve to growl whenever Aleck wanted. The little dog growled for a morsel of food.
Next Aleck moved the dog’s “lips’ as it growled. It sounded like “ma ma ma.” Trouve learned quickly to stop the growling just as Aleck’s hand moved away. They practiced and practiced until the dog said “ma ma” perfectly.
Soon Aleck discovered more. If he pushed gently under the dog’s jawbone（下颚骨）, it made the “ga” sound. If he pushed once and moved the dog’s lips twice, he could make the dog say, “ga ma ma”. With even more practice, it sounded like “grandmama.” Whenever Trouve said “grandmam,” Aleck gave the god two treats, so Trouve loved the lessons.
Aleck tried to teach his dog to move its tongue. So that Trouve could say more words. That didn’t work, but Aleck didn’t give up.
After many hours of practice, Trouve could say, “Ow ah oo ga-ma-ma?” This sounded just like “How are you, Grandmama?”
Friends and neighbors traveled to see young Aleck and his amazing talking dog. Rumors spread that the dog could speak by itself, which wasn’t true. No matter how much Aleck tried, the dog was never able to move its lips without help.
Aleck’s full name was Alexander Graham Bell. He wanted to know more about the world all his life. He had many ideas. Some worked; others didn’t. But he kept trying—always learning; One of his inventions was something called the telephone.
41．Which of the following is TRUE of Aleck?
A．His father had an influence on him.
B．He had a talent for giving speeches.
C．He taught Trouve to talk in honor of his grandmother.
D．He carried out many experiments to improve people’s speech.
42．Trouve grew fond of practicing talking because         .
A．it liked being together with Aleck B．it was given some food for that
C．it would like to develop its potential      D．Aleck treated it like one of the family
43．Which of the following words can best describe Aleck?
A．Humorous.      B．Naughty. C．Knowledgeable.       D．Curious.
44．What contributes most to Aleck’s success in teaching the dog to talk?
A．His own hard work.         B．His neighbor’s help.
C．His father’s encouragement.    D．The dog’s smartness.

第二部分：阅读理解（共25题，第一节每题2分，第二节每题1分）

第一节：阅读下列短文，从每题所给的四个选项（A，B，C和D）中，选出最佳选项。

Trouve sat up on its back legs arid growled（吼叫）the words “How are you, Grandmama?” The audience roared with laughter and clapped. Twenty-year-old Aleck gave the dog a morsel（一口）of food. His hard wok paid off. His dog could talk!

Aleck was fascinated with the different sounds of people’s speech. His father taught students who had a speech problem to improve their speech. Aleck paid close attention. Could an animal form sounds into words, too? He decided to experiment with Trouve, the family dog.

The easy part was teaching Trouve to growl whenever Aleck wanted. The little dog growled for a morsel of food.

Next Aleck moved the dog’s “lips’ as it growled. It sounded like “ma ma ma.” Trouve learned quickly to stop the growling just as Aleck’s hand moved away. They practiced and practiced until the dog said “ma ma” perfectly.

Soon Aleck discovered more. If he pushed gently under the dog’s jawbone（下颚骨）, it made the “ga” sound. If he pushed once and moved the dog’s lips twice, he could make the dog say, “ga ma ma”. With even more practice, it sounded like “grandmama.” Whenever Trouve said “grandmam,” Aleck gave the god two treats, so Trouve loved the lessons.

Aleck tried to teach his dog to move its tongue. So that Trouve could say more words. That didn’t work, but Aleck didn’t give up.

After many hours of practice, Trouve could say, “Ow ah oo ga-ma-ma?” This sounded just like “How are you, Grandmama?”

Friends and neighbors traveled to see young Aleck and his amazing talking dog. Rumors spread that the dog could speak by itself, which wasn’t true. No matter how much Aleck tried, the dog was never able to move its lips without help.

Aleck’s full name was Alexander Graham Bell. He wanted to know more about the world all his life. He had many ideas. Some worked; others didn’t. But he kept trying—always learning; One of his inventions was something called the telephone.

41．Which of the following is TRUE of Aleck?

A．His father had an influence on him.

B．He had a talent for giving speeches.

C．He taught Trouve to talk in honor of his grandmother.

D．He carried out many experiments to improve people’s speech.

42．Trouve grew fond of practicing talking because .

A．it liked being together with Aleck B．it was given some food for that

C．it would like to develop its potential D．Aleck treated it like one of the family

43．Which of the following words can best describe Aleck?

A．Humorous. B．Naughty. C．Knowledgeable. D．Curious.

44．What contributes most to Aleck’s success in teaching the dog to talk?

A．His own hard work. B．His neighbor’s help.

C．His father’s encouragement. D．The dog’s smartness.

第三部分阅读理解（共20小题；每小题2分，满分40分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。

I suddenly heard an elephant crying as though frightened．Looking down，I immediately recognized that something was wrong，and ran down to the edge of the near bank．There I saw Ma Shwe with her three-month-old calf(young elephant)struggling in the fast-rising water，and it was a life-and-death struggle．Her calf was floating and screaming with fear．Ma Shwe was as near to the far bank as she could get，holding her whole body against the rushing water，and keeping the calf pressed against her huge body．Every now and then the rushing water would sweep the calf away.

There was a sudden rise in the water and the calf was washed clean over the mother’s body and was gone ．Ma Shwe turned quickly to reach it and pressed the calf with her head and trunk(象鼻)against the rocky bank．Then with a huge effort，she picked it up in her trunk and tried until she was able to place it on a narrow shelf of rock．

Just at this moment．she fell back into the river．If she were carried down, it would be certain death．I knew，as well as she did，that there was one spot where she could get up the bank，but it was on the other side from where she had put her calf．While I was wondering what I could do next，I heard the sound of a mother’s love．Ma Shwe had crossed the river and got up the bank and was making her way back as fast as she could，roaring(吼叫)all the time，but to her calf it was music.[来源:ZXXK]

56．The moment the author got down to the river bank he saw ．

A．the calf was about to fall into the river

B．Ma Shwe was placing the calf on the rock

C．the calf was washed away by the rising water

D．Ma Shwe was holding the calf against the rushing water

57．How did Ma Shwe manage to save her calf from the fast-flowing water?

A．By pressing it against her body．

B．By putting it on a safe spot．

C．By taking it away with her．

D．By carrying it on her back．

58．How did the calf feel about the mother elephant's roaring?[来源:学,科,网]

A．It was a great comfort. B．It was a sign of danger．