题目内容
The sun was shining as Kevin walked to the old bench(长凳) where he met Mike every afternoon
after school. They were good friends and loved to play football. They didn’t have enough money to buy
a real football, but Mike had made a ball out of old socks covered with a piece of plastic. It wasn’t
beautiful, but it worked well. The two friends didn’t stop kicking and running until very late.
The next afternoon, Mike and Kevin met again at the old bench. Soon the home-made ball was
spinning(旋转) across the grass as the boys laughed and shouted happily. The ball was stopped by a
boy wearing a nice pair of sneakers(运动鞋). Kevin was upset when he saw it was Steven.
The next morning, Kevin’s mother gave him an envelope(信封). “Your uncle sent you a birthday
present,” she smiled. Kevin’s eyes grew big when he saw the $100 bill. Later that day, a pair of new
sneaker lay next to his chair, and in the corner, a real football.
The next afternoon, Steven invited Kevin to play football on the field next to the library. Steven did
not want Mike to join them only because Mike’s sneakers were dirty and he was not good at football.
When the game was over, Kevin and Steven walked past the old bench where Mike was sitting. Steven
picked up a stone and threw it at him. Kevin, holding his new football in his hands, walked on and did
not look back.
One afternoon, as Kevin walked past the old bench, he saw something lying under it. He looked
closer and saw it was the home-made ball. Kevin was full of sorrow at the sight of his old home-made
ball, and he let out a sad sigh(叹气). As his sadness turned to anger, he picked up his new football and
kicked it into the air. Kevin kicked it so hard that it flew past the library and over the school gate. Then
Kevin walked to the bench and picked up his home-made ball. Holding it in his hands, Kevin sat down
and waited.
B. Playing Football
C. Two Close Friends
D. A New Football
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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