题目内容
and former CEO of Microsoft, wants them all to quit. So does New York City's mayor Michael
Bloomberg. This week, the Gates Foundation, a charity organization set up by Bill Gates and his
wife, Melinda, teamed up with Bloomberg to donate $500 million over the next five years to
antitobacco programs.
Bloomberg is no stranger to antitobacco plans. He has been fighting tobaccouse in New York
City for years. In 2002, Bloomberg pushed for a ban on smoking in all New York City restaurants.
Bloomberg's Initiative to Reduce Tobacco Use was created in 2005. It aims to discourage
smoking trends around the world by working to change tobacco's image, protect nonsmokers from
secondhand smoke, and help people quit. Bloomberg gave $ 125 million to start the program. Now,
he is adding another $ 250 million. The Gates Foundation will invest $ 125 million over five years to
fight the tobacco epidemic, including a $ 24 million gift directly to the Bloomberg Initiative.
The money donated by the Gates Foundation will support antismoking efforts in developing
countries where tobacco use is the highest. "Tobaccocaused diseases have become one of the
greatest health challenges facing developing countries," Gates says. In addition to donating to the
Bloomberg Initiative, the Gates Foundation will also help prevent the tobacco epidemic from taking
root in Africa. "The epidemic in Africa is not well advanced," Gates explains. "That means that we
can catch it at an early stage."
Tobaccouse kills more than five million people every year. If the trend doesn't change, more than
one billion people could die of tobaccorelated illnesses this century. Gates and Bloomberg have high
hopes to change these statistics. "Together we can make a clear, measurable difference, not just for
ourselves and our generation, but for the generations that come after us," says Bloomberg.
B. Bill Gates' contribution to the world
C. a ban on smoking in New York City
D. a plan to stop smoking
B. $ 250 million.
C. $ 375 million.
D. $ 500 million.
B. tobaccouse has become a big threat to developing countries
C. Bloomberg's Initiative to Reduce Tobacco Use was created in 2002
D. tobaccouse kills more than fifty million people every year
B. Skeptical.
C. Opposable.
D. Surprised.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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