题目内容
The most widespread fallacy (谬误) of all is that colds are caused by cold. They are not. They are
caused by viruses(病毒) passing on from person to person. You catch a cold by coming into contact,
directly or indirectly, with someone who already has one. If cold causes colds, it would be reasonable
to expect the Eskimos to suffer from them forever. But they do not. And in isolated arctic regions
explorers have reported being free from colds until coming into contact again with infected people from
the outside world by way of packages and mail dropped from airplanes.
During the First World War soldiers who spent long periods in the trenches (战壕), cold and wet,
showed no increased tendency to catch colds. In the Second World War prisoners at the Auschwitz
Concentration Camp (奥斯维辛集中营), naked and starving, were astonished to find that they seldom
had colds. At the Common Cold Research Unit in England, volunteers took part in experiments in which
they gave themselves to the discomforts of being cold and wet for long stretches of time. After taking hot
baths, they put on bathing suits, allowed themselves to be with cold water, and then stood about dripping wet (湿透) in drafty (通风的) room. Some wore wet socks all day while others exercised in the rain
until close to exhaustion. Not one of the volunteers came down with a cold unless a cold virus was
actually dropped in his nose.
If, then, cold and wet have nothing to do with catching colds, why are they more frequent in the
winter? Despite the most pains-taking research, no one has yet found the answer. One explanation
offered by scientists is that people tend to stay together indoors more in cold weather than at other time,
and this makes it easier for cold viruses to be passed on.
No one has yet found a cure for the cold. There are drugs and pain suppressors(止痛片) such as
aspirin, but all they do is relieve the symptoms.
B. 5
C. 6
D. 3
B. they are writing reports in terribly cold weather
C. they are free from work in the isolated arctic regions
D. they are coming into touch again with the outside world
B. never caught colds
C. often caught colds
D. became very strong
B. the fallacy about the common cold
C. the reason and the way people catch colds
D. the continued spread of common colds
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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