题目内容
their practices in different cultures. They understand the importance of avoiding business decisions based on
misconceptions-mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one's own culture's way of doing things is
better than the way of other cultures. It's ethnocentrism that leads to failure in international business. To avoid
ethnocentrism, it's necessary to study the different elements (组成部分) of culture: language, values and
attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can
communicate directly. Second, people are usually more open in their communication with someone who speaks
their language. Third, an understanding of the language allows people to infer meanings that are not said
directly. Finally, knowing the language helps people to understand the culture better.
Values are people's basic beliefs about the difference between right and wrong, good and bad. An attitude
is a way of thinking or acting. Values and attitudes influence international business. For example, many people
in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and
they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For
example, in the United States, it is the custom to have salad (色拉) before the main course at dinner, not after.
It's not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other
countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company
in France doesn't sell well because the French don't usually drink juice with breakfast.
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
B. values
C. attitudes
D. customs
B. Basic Beliefs in Business
C. International Business Culture
D. Successful International Business
B. how to avoid misunderstandings in business
C. how to use a local language in business
D. how to act politely and properly in business
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 阅读理解。 | |
| Su Hua is studying at Cambridge, UK. She has bought a bicycle and is worried about security (安全). Her friend, Kate, found this article and sent it to her.
| |
| 1. Which part of the text gives you information on how to lock up your bicycle when you leave it? | |
| A. Locks. B. Marking. C. Registration. D. Basic Security. | |
| 2. The underlined phrase "act as a deterrent to a thief" means ______. | |
| A. help you recognize your bike B. help the police find your bicycle C. stop someone stealing your bicycle D. stop you worrying about your bike | |
| 3. The article advises you to keep a record of your bicycle _______. | |
|
A. in the bike shop and your computer | |
| 4. The main purpose of this article is _________. | |
| A. to tell you what to do if your bicycle is stolenB. to suggest ways of keeping your bicycle safe C. to give you advice on where to buy a good lock D. to say why you shouldn't keep your bicycle in a quiet place |
| 阅读理解。 | ||
| Su Hua is studying at Cambridge, UK. She has bought a bicycle and is worried about security (安全). Her friend, Kate, found this article and sent it to her.
| ||
| 1. Which part of the text gives you information on how to lock up your bicycle when you leave it? | ||
|
A. Locks. | ||
| 2. The underlined phrase “act as a deterrent to a thief” means ______. | ||
| A. help you recognize your bike B. help the police find your bicycle C. stop someone stealing your bicycle D. stop you worrying about your bike | ||
| 3. The article advises you to keep a record of your bicycle _______. | ||
| A. in the bike shop and your computer B. in the police station and a security company C. in a security company and your university D. by yourself and in a security company | ||
| 4. The main purpose of this article is ______. | ||
| A. to tell you what to do if your bicycle is stolen B. to suggest ways of keeping your bicycle safe C. to give you advice on where to buy a good lock D. to say why you shouldn’t keep your bicycle in a quiet place |
| 阅读理解。 | |
| Su Hua is studying at Cambridge, UK. She has bought a bicycle and is worried about security (安全). Her friend, Kate, found this article and sent it to her.
| |
| 1. Which part of the text gives you information on how to lock up your bicycle when you leave it? | |
| A. Locks. B. Marking. C. Registration. D. Basic Security. | |
| 2. The underlined phrase "act as a deterrent to a thief" means _____. | |
| A. help you recognize your bike B. help the police find your bicycle C. stop someone stealing your bicycle D. stop you worrying about your bike | |
| 3. The article advises you to keep a record of your bicycle ______. | |
| A. in the bike shop and your computer B. in the police station and a security company C. in a security company and your university D. by yourself and in a security company | |
| 4. The main purpose of this article is _____. | |
| A. to tell you what to do if your bicycle is stolen B. to suggest ways of keeping your bicycle safe C. to give you advice on where to buy a good lock D. to say why you shouldn't keep your bicycle in a quiet place |