阅读理解。
     There are thousands of products of all colors and shapes in a supermarket, making you believe
that they are worth a try. How? Packaging is the silent but persuading salesman.
     They are on the shelves, and each bottle, can, box, and jar has been carefully designed and
measured to speak to the inner self of the consumer(消费者), so that he is buying not only a product
but also his belief in life. Scientists have studied consumer behavior recently and found that the look
of the package has a great effect on the "quality" of the product
and on how well it sells, because "
Consumers generally cannot tell between a product and its package. Many products are packages
and many packages are products," as Louis Cheskin, the first social scientist studying consumers'
feeling for packaging, noticed.
     Colors are one of the best tools in packaging(包装). Studies of eye movements have shown that
colors draw human attention quickly. Take V8 for example. For many years, the bright color of
tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the
word "green" today can keep food prices going up.
     Shapes are another attraction. Circles often suggest happiness and peacefulness, because these
shapes are pleasing to both eye and the heart. That's why the round yellow M signs of McDonald's
are inviting to both young and old.
     This new consumer response to the colors and shapes of packages reminds producers and sellers
that people buy to satisfy both body and soul.
1. According to the passage, _____ seems to be able to persuade a consumer to buy the product.
A. the belief in the product
B. the quality of the product
C. the salesman in the supermarket
D. the pleasing color of the package
2. What does the underlined sentence in Para 2 mean?
A. Many good products are of bad package.
B. Package has great influence on the product.
C. Product and Package are of the same thing.
D. Package is more important than the product itself.
3. If a package or a product is round in shape, it can ________.
A. make people feel relaxed
B. bring excitement to the consumers
C. produce a happy and peaceful feeling
D. catch the eye movement of the consumers
4. What is the best title of the passage?
A. Package and Product.
B. Consumer Response.
C. Colors and Shapes.
D. The Inner Self of the Consumer.
阅读理解。
     There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you
believe that they are good enough for you to have a try. How? Packaging (包装) is the quiet but persuading
(有说服力的) salesman.
     There on the shelves, each bottle, can and box has been carefully designed to speak to the inner self of
the consumer (消费者), so that he is buying not only a product (产品) but also his belief in life. Scientists
have studied on this and found that the look of the package has a great influence (影响) on the "quality" of
the product and on how well it sells, became "Consumers generally cannot tell between a product and its
package. Many products are packages and many packages are products," as Louis Cheskin, the first social
scientist studying consumers' feeling for packaging, noticed.
     Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw
human attention quickly. Take V8 for example. For many years,the bright red color of tomatoes and carrots
on the thin bottle makes you feel that it's very good for your body. And the word "green" today can keep
food prices going up.
     Shapes are another attraction.Circles often mean happiness, because they are pleasing to both the eye
and the heart. That's why the round yellow M sings of McDonald's are inviting to both young and old.
     This new consumer response (反应) to the colors and shapes of packages reminds (提醒) producers and
sellers that people buy to meet the needs of both body and heart.
1. According to the passage, ______ seems to be able to persuade a consumer to buy the product.
A. the pleasing color of the package
B. the special taste of the product
C. the strange shape of the package
D. the belief in the product
2. It can be inferred (推测) from the passage that V8 is a kind of ______.
A. vegetable dish
B. healthy juice
C. hard drink
D. red vegetable
3. And the word 'green' today can keep food prices going up
    This sentence suggests that consumers today are ______.
A. starting to notice the importance of new food
B. enjoying the beauty of nature more than before
C. beginning to like green vegetables
D. paying more attention to their health
4. What's the best title of the passage?
A. Colors and Shapes
B. Packaging Can Talk
C. The response to the packages
D. Colors and Shapes Can Draw People Attention

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