Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A.they know every product well

B.they are famous

C.they are all experts

D.they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A.a kind of soap                          B.a kind of car

C.a kind of medicine                       D.a kind flower

3.The writer thinks the words and the pictures in the ads________.

A.tell us a story                          B.always make us strong

C.sometimes fool us                       D.keep promises

 

 

#117: Some people like to have friends who are different from them. Others like to have friends who are similar to them. What kind of friends do you want for yourself?

Kate

Join Date: March, 2011

Location: the United Kingdom

I like to have friends who are like me. Both my best friend Vades and I like traveling. We went to Italy last month and stayed there for a week. Next month we want to go to Paris. However, Vades is more athletic than me.

Ditlady

Join Date: april, 2011

Location: Canada 

I like to have friends who are like me. It can be very helpful. I’m a little quiet and my good friend Libby is quiet, too. Sometimes I don’t know what to do with my problems and she can tell me what I should do, because she knows about me better than people who are different from me.

Harbinger

Join Date: May, 2011

Hi, everyone! I went to see the dentist last week and just got here. In my opinion, it is important to have both kinds of friends. That makes your life more interesting.

1.Where is Kate going next month?

A. To the USA.        B. To the UK.    C. To Italy.           D. To France.

2.What’s Libby like?

A.She’s as beautiful as Ditlady.              B.She’s more outgoing than Ditlady.

C.She’s as quiet as Ditlady.                 D.She’s more athletic than Ditlady.

3.What was the matter with Harbinger last week?

A.He had a cold.                          B.He had a headache.

C.He had a fever.                         D.He had a toothache.

4.What kind of friends does Harbinger like to have?

A.Those who are different from him.          B.Those who are the same as him.

C.He doesn’t like to make friends.           D.He likes to have both kinds of friends.

5.What does the underlined word “similar” mean?

A.一致的           B.相似的           C.友好的           D.简单的

 

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