Question

10．Pop-ups are shops，restaurants or art galleries that open for a few days，weeks，or months，then close again．They are often advertised through Facebook and Twitter，or by word-of-mouth，Pop-ups can appear in all kinds of places：the street，the park，train stations，hotel lobbies，department stores，city squares…，They‘re popular in the UK，Australia，Canada and the United States，and many other countries．

There are several types of pop-up shops．The Swedish menswear brand Brothers has The Suitcase Store．This is a large，old-fashioned suitcase with built-in shelves for the company's suits，ties，and shirts．It's touring most big Swedish cities．In 2008，Reebok opened a one-month store called FLASH in New York City's CVZ modern art gallery； and WIRED magazine opens an electronic shop every winter in New York City with a big launch party full of famous people．

Pop-up restaurants often use clever marketing tricks （计谋） to attract customers．People don't know where the Disappearing Dinging Club is until it's fully-booked．One of their events was made up of a five-course dinner with welcome cocktails and canapés for£55．They also had DJs and live music．

The 180Restaurant and Bar in Paris opens for 180days from 7th January to 7th July．It lies on the top floor of the Pullman Hotel，with fantastic views of the Eiffel Tower．One new item is added to the menu on the seventh day of each month．It's advertised by word-of-mouth．

Fancy （想要）going to a pop-up？

47．Pop-ups are often advertisedC．
A．in the same place        B．through textbook and Twitter     C．by word-of-mouth
48．A types of pop-up shops are mentioned in the text．
A．Three                 B．Four                        C．Six
49．Ahad DJs and live music．
A．The Disappearing Dining Club
B．The WIRED magazine
C．The Suitcase Store
50．AOpens for about half s year．
A．The 180Restaurant and Bar in Paris．
B．The Pullman Hotel
C．FLASH
51．CThe text is mainly about．
A．the development of pop-up shops
B．the marketing tricks of some pop-up restaurants
C．the introduction of a new way to shop and eat-pop-ups．

Answer 1

分析 短文大意：文中介绍了弹出式视窗的含义，以及列举了几个代表性商店和饭店的例子：The Suitcase Store，the Disappearing Dinging Club，The 180Restaurant and Bar

解答 47．C；细节理解题，根据They are often advertised through Facebook and Twitter，or by word-of-mouth，他们经常通过社交网站或者口头作广告，可知选C．
48．A；归纳总结题，根据方框中列举的例子，The Suitcase Store，one-month store called FLASH，an electronic shop 可知，有三个店用到了弹出式视窗．故选A
49．A；细节理解题，根据People don't know where the Disappearing Dinging Club is until it's fully-booked．One of their events was made up of a five-course dinner with welcome cocktails and canapés for£55．They also had DJs and live music．可知是Disappearing Dinging Club 也有DJs和直播音乐．
50．A；细节理解题，根据The 180Restaurant and Bar in Paris opens for 180days from 7th January to 7th July.180天餐馆和酒吧在巴黎开业180天从二月7日到7月7日，180天即半年可知，The 180Restaurant and Bar in Paris opens 开业半年，所以选A
51．C；文章主旨题，根据文章大意文中介绍了弹出式视窗的含义，以及列举了几个代表性商店和饭店的例子，故标题C比较恰当．

点评 答题中注意带着问题阅读短文，一般就能顺利找出答题依据．对于不能直接找到根据的问题注意联系上下文，根据短文中心总结出正确答案．