题目内容

4、It is now common to find whole pages of classified advertisements when you go through papers. Classified advertising is that advertising which is grouped in certain sections of the paper and is thus different from display advertising. Such grouping  as ‘‘Help Wanted”, “Real Estate” , “Lost and Found” are made, the rate charged being less than for display advertising Classified advertisements are a convenience to the reader and a saving to the advertiser.

The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, off this account, use a very small advertisement that would be lost if it were placed among larger advertisements in the paper.

It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs . As his attention is voluntary, the advertiser does not need to rely too much on display type to get the reader’s attention. Formerly all classified advertisements were of the same size and did not have display type.

With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the reader’s attention. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality become a display advertisement. This is particularly true of real estate advertising.

1．What is the classified advertising according to the passage?

A．It is a new method of advertising invented by readers.

B．It includes all advertisements are printed in papers.

C．It refers to the ads specially designed for those who need help.

D．It means all advertisements of a certain type are put together.

2．Which of the following is NOT the advantage of the classified advertisement?

A．It charges less money to the advertiser.

B．It attracts the reader’s attention more easily.

C．It provides more information for the readers.

D．It does not have to rely too much on display type.

3．What sort of attitude do people have when they look at classified advertisement，according to the writer?

A．They are attracted by the advisement and enjoy it.

B．They are looking carefully for something they need

C．They feel anxious with so many advertisements to read

D．They feel the same as when they look at display advertisements

4．According to the passage, in which way have the classified advertisements changed nowadays?

A．They depend more on display type        B．They become cheaper and cheaper

C．They are divided into more groups.       D．They are all of the same size.

5．Why have classified advertisements changed in appearance?

A．Because people no longer want headlines and pictures.

B．Because real estate advertising is particularly attractive now.

C．Because fewer and fewer people enjoy printed advertisements.

D．Because the competition among advertisers is more fierce.