71. According to the last paragraph, the cost of marketing research __________.

A. is supplied by the producer and seller together

B. is met by increasing the price of the product

C. is too expensive to be met only by the producer

D. is high but the price of the product should be kept low

　　　　　　　　　　　　　　 E 　　 In bringing up children, every parent watches eagerly the child’s acquisition (学会) of each new skill- the first spoken words, the first independent steps, or the beginning of reading and writing. It is often tempting to hurry the child beyond his natural learning rate, but this can set up dangerous feelings of failure and states of worry in the child. This might happen at any stage. A baby might be forced to use a toilet too early, a young child might be encouraged to learn to read before he knows the meaning of the words he reads. On the other hand, though, if a child is left alone too much, or without any learning opportunities, he loses his natural enthusiasm for life and his desire to find out new things for himself. Parents vary greatly in their degree of strictness towards their children. Some may he especially strict in money matter, others are severe over times of coming home at night or punctuality(及时)for meals. In general, the controls imposed(施加的)represent the needs of the parents and the values of the community as much as the child's own happiness. 　As regards the development of moral standards in the growing child, consistency(一致性)is very important in parental teaching. To forbid a thing one day and excuse it the next is no foundation for morality. Also, parents should realize that example is better than percept (认知)”. If they are not sincere and do not practise what they preach(说教), their children may grow confused and emotionally insecure when they grow old enough to think for　themselves, and realize they have been to some extent fooled. A sudden awareness of a marked difference between their parents’principles and their morals can he a dangerous disappointment. 72. Eagerly watching the child’s acquisition of new skills________. A. should be avoided B. is universal among parents C. sets up dangerous states of worry in the child D. will make him lose interest in learning new things 73. In the process of children' s learning new skills parents________. A. should encourage them to read before they know the meaning of the words they read B. should expect much of them C. should achieve a balance between pushing them too hard and leaving them on their own. D. should create as many learning opportunities as possible. 74. The second paragraph mainly tells us that________. A. parents should be strict with their children B. parental controls reflect only the needs of the parents and the values of the community C. parental restrictions vary, and are not always enforced for benefit of the children alone D. parents vary in their strictness towards their children according to the situation 75. In moral matters, parents should________. A. observe the rules themselves B. be aware of the marked difference between adults and children C. forbid things which have no foundation in morality D. consistently ensure the security of their children

　　　　　　　　　　　　　　　 第二卷

第一节.改错

Most families in China hoped their single children will 　　　　　　 76．_______ have a happy future, so they are very strict in their children.　　 77．_______ So do teachers in schools! Many children are given so much 　　 78．_______ homework that they have hardly any spare time have sports.　　　 79．_______ The children are forbidden to do anything but to study. No 　　　　　　 80．_______ wonder so many children are tired of lessons. Some even 　　　　 81．_______ attack or kill his parents and teachers! I believe many people 　　 82．_______ already read this kind of news in newspapers or magazines. 　　　 83．_______ Shouldn’t we draw lesson from the accidents? Now our 　　　　　 84．_______ government is making out a plan to solve the education problems. 85．______

第二节:书面表达

在高三开学出初，学校学生会重新选举学生会主席，你参加了，并在竞选时把你的想法告诉大家。希望他们支持你。

江苏高考题型专练；

对话填空

答案及部分试题解析：

第一卷

70. Performance analysis and product research differ in that __________.

A. the former aims to find out how a goal is met in a more efficient way

B. the former is to find out if the present performance is directed to the goal

C. the latter aims to find out how the present product is marketed

D. the latter aims to find out whether a product is being sold well

69.Sweaters produced for and sold to young women are examples of market differentiation according to __________.

A. age and education　　　　　　　　　　　　　 B. population group

C. quality and size　　　　　　　　　　　　　　　 D. gender and occupation

68.As far as advertising is concerned, television __________.

A. is the best medium for direct advertising　 B. is the best medium for indirect advertising

C. is a suitable medium only for certain goods D. is the quickest and cheapest means of advertising

67. The best title of the passage is 　　　　.

A. The improvement of environment　 　　　 B. The side-effects of special trees

C. The development of special trees　 D. the program of genetically engineered trees

　　　　　　　　　　　　　　　　 D

Marshall Field’s, a department store in Chicago, has long used the motto, “Give the lady what she wants.” Finding out what the customer wants is one of the problems marketing research tries to solve. Marketing research has been defined as trying to analyze marketing problems scientifically. It studies people as buyers and sellers, examining their habits, attitudes, preferences, dislikes, and purchasing power. It often studies specific groups of people, such as teenagers, high-income groups, or senior citizens. Marketing research also investigates distribution systems, pricing, promotion, product design, packaging, brand names, and almost every aspect of the seller-buyer relationship.

Marketing research is divided into a number of sub-areas. Advertising research attempts to find out the effectiveness of advertising. It also seeks to learn the best media for advertising specific products：television, newspapers, radio, magazines, billboards, and others. Market analysis tries to identify and measure markets for specific products and to estimate sales potential. Markets may be differentiated by population groups or by geography. Some types of clothing are more likely to sell in Florida and California than in the northern Midwest. Some cosmetics will appeal more to black customers than to white customers. Performance analysis helps a company learn how well it is meeting its goals of sales and profits. Product research analysis covers the whole area of new-product development. Marketing research is an expensive undertaking, and its costs are built into the prices of products.

66. Which of the following was probably the first kind of trees being engineered?

A. Papaya.　　　　　　 B. Pine.　　　　　　　　 C. Apple.　　　　　　　 D. Poplar.

65. What caused the American scientists to work on special trees?

A. They think science could give nature a fighting chance against both natural and man-made dangers.

B. Great numbers of trees have been lost due to attacks by viruses.

C. Researchers successfully introduced seeds designed to resist the virus.

D. Tree genomes are mapped out so scientists know how to improve trees.

64. What trees are NOT the ones that scientists are planting in the US?

A. Trees that worms can't hurt.　　 　　 B. Trees that can protect themselves at a chemical attack.

C. Trees that can resist wind better.　 D. Trees that can improve soil conditions.

63. Self Cleaning Iron can help change your lifestyle because ______．

A. you can run your house better　　 　　　　　　　 B. you don't have to run after the kids

C. you can use it while you are working　 　　　　　 D. we want you to be a better house-maker

　　　　　　　　　　　　　　　　 C

Special trees that grow faster, fight pollution, produce better wood, and even sense chemical attacks are being planted by scientists in the US.

　　 When 40 per cent of Hawaii's US$14 million-a-year papaya (木瓜)industry was destroyed by a virus five years ago, work began on creating genetically engineered trees.

　　 Researchers successfully introduced seeds that were designed to resist the virus. Since then, more and more people have been testing genetically engineered trees.

　　 Some researchers put special bacteria into trees to help them grow faster and produce better wood. Others are trying to create trees that can clean polluted soil.

　　 Meanwhile fruit farmers are looking for trees that are strong enough to resist worms, and paper companies want trees that produce more wood and therefore more paper.

　　 The Pentagon (五角大楼) even gave the researchers US$500,000 this year after they developed a pine tree that changes its colours if it senses a chemical attack.

　　 So far, the poplar, eucalyptus (杨树与桉树), apple and coffee trees are among those being engineered. All this can be done today because we have a better understanding of tree genomes.

　　 However, some people fear that the genetically engineered trees will cause dangerous results. They are worried that the new trees will breed with natural species and change the balance of the forest environment.

"It could be destructive," said Jim Diamond, an environmentalist. "Trees are what is left of our natural environment and home to many endangered species."

　　 But researchers insist that science could give nature a fighting chance against both natural and man-made dangers.

　　 They hope to answer the critics by stopping the new trees from breeding, so their effect on the environment can be controlled.

62. According to the passage, what is most likely to attract the customers?

A. It is made by General Electric．　

B. The iron will not produce mineral deposits．

C. Their clothes will be cleaned at the same time．

D. There will be fewer brown spots on pressed clothes．