72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.

　　　　　　　　　　　　　　　　　　　　　 C　　　　　　　 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Are you worried by the rising crime rate? If you are, you probably know that your house, possessions and person are increasingly in danger of suffering from great rise in the cases of burglary (夜盗) and attack.

　Figures show an ever-increasing crime rate, but it is only too easy to imagine "It will never happen to me". Unfortunately, statistics show that it really can happen to you and, if you live in a large city, you run twice the risk of being a victim(受害者).

　Fortunately, there is something definite which you can do. Protect Alarms can help to protect your house with a burglar alarm system which is effective, simple to operate and easily affordable.

　You must remember that owning a burglar alarm is no indication that your house is packed with valuable possessions. It quite simply indicates to unwelcome visitors that yours is one house they will not break into easily, so they carry on to an unprotected house where their job is made a lot easier.

　Send now for our free leaflet telling you how we can Protect Alarm your house quickly, easily and cheaply. Complete and tear off the slip below and post it to us. Postage is free. Also, telephone us on 327 6721 where we have a round-the-clock answering service. It costs nothing to find out about Protect Alarm.　　　　 73. Anyone who takes an interest in the crime rate will, according to the text, be aware that_______.

A. more burglars are being caught than ever before

B. people have more possessions to worry about nowadays

C. burglars are more at risk than they used to be

D. homes are more likely to be broken into nowadays　　　　　　　　　　　　　　　　　　　　　　 74. It seems that people who live in cities are _______

A. more often victims than those living in other areas

B. of the opinion that statistics are wrong

C. twice as well as people living in other areas

D. of the opinion that burglars only rob unprotected homes　　　　　　　　　　　　　　　　　　　 75. The article claims that possessing an alarm system will _________.

A. show burglars that you have something worth stealing

B. persuade burglars not to break into your house

C. make the burglars’ job less complicated

D. persuade burglars to try again another time　　　　　　　　　　　　　　　　　　　　 　　　　　　　　　　　　　　　　　　　76. In order to find out more information about this alarm system one can _______.

A. buy a leaflet　 　

B. write enclosing a stamped, addressed envelope

C. phone at any time of day or night　　　

D. sign a contract　 　

D

Will it matter if you don’t take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to what many people believe, if you don’t eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.

71. From the passage, we know that　_______　.

A. modern advertising has less effect on customers 　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people　

70. According to the passage, a good advertisement should________.

　　 A. be both persuasive and effective　　 　　　　　　　 B. give people useful information 　 　　 C. show people a product　　　　　　　 　　　　 　　　 D. show people a new idea of a product　

69. What is discussed in this passage? 　　 A. The content of modern advertising.　　 　　　　　　 B. The skills of modern advertising.

　 　　 C. The results of modern advertising.　　 　　　 　　　 D. The writing of modern advertising.

68. Which of the following is TRUE?

　 　A. There was no athlete’s oath in the 1896 Olympic Games.

　 　B. The 1920 Olympic games was held in Amsterdam.

　 　C. The judge from the host country takes the same oath as the athletes does.

　 　D. Dideon wrote Citius, Altius, Fortius for the Olympic Games.

B

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. 　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it. 　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

67. From the passage we can learn ________.

　 　A. before 1936, no flames burned at the Olympic Games

　 　B. the first torch relay was held at the 1936 Berlin Games

　 　C. Carl Diem proposed that flames should burn at the Olympic Games

　 　D. The Olympic torch has burned since 1924

66. The Olympic flame was first burned at _______ in modern times.

　 　A. the 1920 Games　　　　　　　　　　 B. the 1924 Games

　 　C. the 1932 Games　　　　　　　　　　 D. the 1936 Games

45. ---How is everything going on with you in Italy?

　 ---Quite well. Not so smoothly as I hoped, _________.

　 A. though 　　　　　　　　 B. instead　　　 　　　　　 C. either　　 　　　　　　　　　　 D. too

SECTION 　B

Directions: For each blank in the following passage there are four words or phrases marked A,B,C and D. Fill in each blank with word or phrases that best fits the context. ( 12 points)

Time is very important in our lives. It organizes our everyday moments. However, time never had any　 　　importance in my life until 1 received a watch from my father that organized my life and made me more　 46 　　　.

　　 It’s round in the center with two silver bands that go around my wrist. And all of it is made of silver. This object tells me the 　　47 　　of time in my life.

　　 I received this gift on a gray-sky day. 1 had to go to the airport at 9:00 AM to 　　48　 　　up my Uncle Ali and take him to my father’s house. However, I was late because I was 　　49 　　　out with my friends. Later on that day, around 11:00 AM, I 　　50　 　my uncle, but I was very 　　51　 　　for him. He had left the airport and taken a taxi to my father's house.

　　 I got to my father's house at 2:00 PM on the same day and looked at my angry father’s face　 I felt 　　52 　　　of myself at that moment. After I said hi to my angry father and tired uncle, my father asked me to sit next to him where he handed me this watch as a gift from him. Then he said, “Essa, did you have 　　　53　 　　with your friends today?” I answered, “Yes father, and I'm sorry about not picking up my Uncle Ali” He said,　 "What you did was not very nice and you should be 　　54　 for your. actions ” I was ashamed and said, “Father, I'll never do it again. I promise.” He said, “I hope today you learned something important, and this watch will be a reminder for you.”　 He told me to take this watch and use it as an organizer of my 　　55　 　　

I learned a very important lesson from my father: to 　　56　 　　time and never be late to get someone. This watch is 　　57　 　to me, not because of its price, but because of the lesson that I learned from it.

SECTION 　C

Directions: Complete the following passage by using ONE word that best fits the context (8 points).

Dear Professor Liu Kai,

I want to thank you for offering me such useful advice during my research. I have completed my article about advertisements, and I’m quite satisfied 　　58　 　it. It has just been published on our school website. I never knew that advertisements were so interesting! The information I found will really help me to educate others. I hope that after they 　　59　 　my article, my schoolmates will understand that PSAs 　　60　 　　intended to educate us about public welfare issues, and 　　61　 　commercial ads are meant to promote products or services. Before our talk, I did not think very much about how an advertiser might be trying to trick customers 　　62　 　buying a 　　63　 　or a service. Now I think I will be much smarter about what things to buy. Even if there are lots of exciting images and persuasive language. I will remember to think about the things I buy. I will also pay a 　　64　 　more attention to the nationwide public service ad campaigns because now I know how helpful they can be. I will encourage my friends 　　65　　 　pay attention to them as well.

Thank you again for helping me find so much useful information!

Yours faithfully

Qian Lili

PART THREE 　READING COMPREHENSION

Directions: Read the following three passages. Each passage is followed by several questions or unfinished statements. For each of them there are 4 choices marked A,B,C and D. Choose the one that fits best according to the information given in the passage. (15%)

A

The Olympic flame:

The Olympic flame is a symbol carried over from the ancient Olympics, where a sacred (神圣的) flame burned at the altar(神坛)of Zeus throughout competition. It was finally reintroduced at the 1924 Amsterdam Games, and again burned in 1932.

　　 　Carl Diem, chairman of the organising committee for the 1936 Berlin Games, proposed that the flame be lit in Greece and transported to Berlin via a torch relay. The idea was adopted, and continued at every Olympic Games since 1952.

　　 The flame is lit at the ancient site of Olympia by the natural rays of the sun reflected off a curved mirror. It is lit at a ceremony by women dressed in robes resembling those worn in ancient times, who then pass it to the first relay runner.

Olympic motto:

“Citius, altius, fortius” is a Latin phrase meaning “swifter, higher, stronger”, which Baron de Coubertin borrowed from Father Henri Martin Dideon of Paris. Dideon was headmaster of Arcueil College, and used the phrase to describe the athletic achievements of students at the school. He had previously been at the Albert Le Grand school, where the Latin words were carved in stone above the main entrance.

Olympic oath(宣誓)

“In the name of all competitors, I promise that we shall take part in these Olympic Games, respecting and abiding by the rules that govern them, in the true spirit of sportsmanship, for the glory of sport and the honour of our teams.”

　Written by Baron de Coubertin, the oath is taken by an athlete from the host nation while holding a corner of the Olympic flag. The athletes’ oath was first taken by Belgian fencer Victor Boin at the 1920 Antwerp Games. A judge from the host country also speaks the oath, with slightly different wording.

44. It wasn’t until nearly a month later ________ I received the manager’s reply

　　　 A. since　　　　　 　　 B. when　　　　 　　　　 C. as　　　 　　　　　　　　 D. that

43. She asked me ________ the film the day before.

　　　 A. if I have seen　　　　　　 　　　　　　　　　　　　　　　　　 B. whether I have seen　

　　　 C. whether I had seen　 　　　　　　　　　　　　　　　　　　 D. if had I seen