For several years, Americans have enjoyed teleshopping-watching TV and buying things by phone. Now teleshopping is starting in Europe. In some __1__ countries, people can turn on their __2__ and shop for clothes, jewelry, food, toys and __3__ things.

Teleshopping is becoming popular in Sweden. __4__, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year, it makes $10 million. In France, there are two teleshopping channels, and the French __5__ about $ 20 million a year in buying things through those channels.

In Germany, __6__ last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can __7__ for telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company. German __8__ are hoping these will help them sell more things.

Some people like teleshopping because it allows them to do their shopping without __9__. With all the traffic problems in cities, going shopping is not an easy thing. But at the same time, other Europeans __10__ like this new way of buying things. They call __11__ “junk on the air.” Many Europeans usually worry about the quality of the things __12__ on TV. They think high quality is the most important thing, and they don’t believe they can be sure about the quality of the things __13__.

The need of high quality means that European teleshopping companies will have to be __14__ the American companies. They will have to be more careful about __15__ of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see by themselves.

1.(   ) A. European      B. Asian         C. American      D. African

2.(   ) A. lights         B. switches       C. radios        D. TVs

3.(   ) A. some else      B. another many   C. the other      D. many other

4.(   ) A. Such as           B. For example    C. For teleshopping    D. It is like

5.(   ) A. takes         B. cost          C. spends        D. spend

6.(   ) A. to            B. until         C. unless        D. by

7.(   ) A. begin         B. leave         C. open         D. turn on

8.(   ) A. people        B. women        C. businessmen    D. officials

9.(   ) A. to go out      B. going out      C. to buy things   D. buying things

10.(   ) A. still         B. don’t        C. even         D. won’t

11.(   ) A. teleshopping   B. TV          C. radio         D. telephone

12.(   ) A. appearing     B. coming out    C. for sale       D. to buy

13.(   ) A. in the shop       B. on TV        C. they bought        D. by this way

14.(   ) A. the same with  B. different from   C. as big as      D. larger than

15.(   ) A. the number    B. the quality     C. the places      D. the buyers

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