(E)
Directions: Read the following paragraphs and choose the most suitable heading from the list A-F for each paragraph. There is one extra heading which you don’t need.
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Coca cola, the US soft drink giant, which has already won a dominant position in the mainland beverages market, is stepping up its investment to further expand sales.
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Since the company’s return to the mainland in 1979, its marketing efforts have been linked to sports events. “With the Beijing 2008 Olympic Games drawing near, Coca Cola will further unfold its expansion plan in sports, to give a combined push to the undertaking together with the Beijing Olympic Organizing Committee, and to inject more freshness and life into the Coca Cola brand,” Etchells says.
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The company has also promoted its brand image through charitable activities. In the past 25 years on the mainland, it has donated a total of 40 million yuan to education, environmental protection and other charities.
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Echells says an important element of the company’s success in China has been the especially close relationship established with its bottling partners, principally the State-owned China National Cereals, Oil and Foodstuffs Import and Export Corporation, Hong Kong based Swire Pacific and Kerry of Malaysia.
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In an interview with China Daily, Etchells said his company would also increase its investment in production facilities and product research and development. In addition, he expects that the company will step up its recruitment efforts to meet projected demand.
第II 卷(45分)