(D)
In toy stores, what is old is new again.
Some of the latest toys to hit store shelves include several names that were
popular in the 1980's. Among them: He-man, My Little Pony, Teenage Mutant Ninja
Turtles, and Transformers. Their appearance is surprising in an industry where
all but classic toys like Barbie dolls tend to stay in the market for only a
few years before they leave kid culture for good.
The return of toys introduced a generation ago, say experts, is largely a
generational effect. These toys were among the first to be marketed primarily
through TV cartoons. The result: The toys carried with them a much stronger
brand identity than toys from previous ages. When those who played with these
toys during the 1980s began having children of their own, businessmen realized
they could take advantage of parents' emotional ties by bringing the toys back.
"We're starting to see a lot of properties and products coming back now
for the kids of Generation X," says Greg Livingston, vice president of
Wonder group, a children's product marketing firm. But other industry observers
say this return-of-toy trend is more rooted in basic economics. When the
economy isn't strong, they say, toy-makers become more careful.
One of the safest
marketing techniques is bringing back toys that are proven successes. "If
you're in the business of making and selling toys, you're going to go the
safest route, which is using proven brands," says Stephanie Oppenheimer,
co-founder of the Oppenheimer Toy Co., an independent consumer group that rates
toys; Other companies use product ideas that have sold well in other countries,
such as Japan.
Still, Ms. Oppenheimer also believes that American consumers simply are not
in the
mood for new, high-tech toys anymore. "People are interested less in what
we wish we had and more in what we already have," says Oppenheimer.
"As a country, we're looking for things that remind us of simpler
times."
86.
The expression in the first paragraph "what's old is new again" means
that "________.”
A. both old and new toys are sold
B. old and new toys are of the same price
C. old toys are in fashion again
D. old toys have taken on new forms
87.
Which of the following is NOT listed as the cause for the return of the toys
popular about two decades ago?
A. Generational effect. B. Economic
factors.
C. Marketing techniques. D. Fierce competition.
88.
The expression "for good" in the second paragraph can be replaced by
_________.
A. for
ever
B. for the future
C. for the
best
D. for all
89.
The main purpose of the passage is _________
A. to introduce the development of kid culture in the past century
B. to analyse the reappearance of toys popular in the 1980s
C. to promote the marketing techniques of toy manufacturers
D. to show the impact of high-tech toys on the kids of Generation
X
短文介绍了一种新流行的东西:过去流行过的玩具。形成这一潮流的原因很多,有市场策略,也有怀旧情怀。86. 答案:C。根据短文第二段第一句Some of the latest toys to hit store
shelves include several names that were popular in the 1980's.以及每一段的第一句可以综合出此题的答案。
87. 答案:D。短文中提到了is largely a generational effect…, One of the safest
marketing techniques…, this return-of-toy trend is more rooted in basic
economics,没有提到竞争激烈,由此可以判断此题的答案。
88. 答案:A。结合短文和该词所在句子可以知道for good表示“永远。”
89. 答案:B。综合全文内容可以知道短文分析了过时玩具重新流行的原因。
第Ⅱ卷 (共40分)
I
Translation
Directions:Translate the following sentences into
English,using the words given in the
brackets.
1.我们盼望能参加下星期举行的艺术节开幕式。 (look forward to)
__________________________________________________
2.多参加些体育锻炼,你就不那么容易感冒了。(1f…)
__________________________________________________
3.因为缺少实践,他没有通过驾驶考试。(The reason why)
__________________________________________________
4.直到被送入手术间时,他才明白遵守交通规则的重要性。 (not...until...)
__________________________________________________
5虽然她孤身--人,无亲无故,但邻居们都向她伸出了援助之手。(offer)
1. We
are looking forward to attending /taking part in next week's opening ceremony
of file art festival /the opening ceremony of the art festival to be held next
week.
2. If
you take / have more physical exercise(s), you will not catch / are not likely
to catch a cold easily.
3. The
reason why he didn't pass the driving test was that he lacked practice.
4. He
didn't realize the importance of observing / following / keeping / carrying out
the traffic regulations/rules until he was sent into the operating room.
5.
Although she lives (alone) with no relatives or friends, all the / her
neighbours offer her a helping hand / offer to help her.