B
For several years, Americans
have enjoyed teleshopping - watching TV and buying things by phone. Now
teleshopping is starting in Europe. In a
number of European countries, people can turn on their TVs and shop for
clothes, jewelry, food, toys and many other things.
Teleshopping is becoming
popular in Sweden,
for example. The biggest Swedish company sells different kinds of things on TV
in 15 European countries, and in one year it made$100 million. In France there
are two teleshopping channels, and the French spend about$20 million a year to buy
things through those channels.
In Germany, until last year
teleshopping was only possible on one channel for 1 hour every day. Then the
government allowed more telepshopping. Other channels can open for
telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company.
German businesses are hoping this new teleshopping will help them sell more
things.
Some people like teleshopping
because it allows them to do their shopping without leaving their homes. With
all the problems of traffic in the cities, this is an important reason. But at
the same time, other Europeans do not like this new way of shopping. They call
teleshopping “junk on the air”. Many Europeans usually worry about the quality
of the things for sale on TV. Good quality is important to them, and they
believe they cannot be sure about the quality of the things on TV.
The need for high quality
means that European teleshopping companies will have to be different from the
American companies. They will have to be more careful about the quality of the
things they sell. They will also have to work harder to sell things that the
buyers cannot touch or see in person.
( ) 61. Teleshopping
is_______ in Europe.
A. not popular B. growing C. not possible D.
cheap
( ) 62. People like
teleshopping because it is_________.
A. American B. cheaper C.
easier D.
more popular
( ) 63. Some Europeans
don’t like teleshopping because they________.
A. don’t like
to buy things
B. don’t
watch TV
C. believe
the things sold on TV are expensive
D. think the
things sold on TV are bad quality
( ) 64. In Germany,
teleshopping may_________.
A. help
businessmen get more money B.
keep the shops open longer
C. have fewer
buyers D.
bring better TV programs
( ) 65. The best title
of this passage is_________.
A. American
Teleshopping
B.
Teleshopping Companies
C.
Teleshopping in Europe D.
Teleshopping - Junk on the Air