“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物质) behind the image, the product, service or person will fail at length.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
72.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business                      B. its previous images
C. its bad management                               D. its poor service
73.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images.
C. They felt much pressure from the public
D. They paid little attention to fame and fortune.
74.The structure of the passage is ________.
A: Argument                       B: Point                       C: Conclusion
75.The author tries to argue that _________.
A. image creates everything                     
B. image is the key to success
C. truth is unlikely ever to be equalled
D. truth and image are equally important

English is the most widely used language in the history of our planet. One in every seven human beings can speak it. More than half of the world’s books and three quarters of international mail are in English. Of all languages, English has the largest vocabulary — perhaps as many as two million words.
However, let’s face it: English is a crazy language. There is no egg in an eggplant, neither pine nor apple in a pineapple and no ham in a hamburger. Sweet-meats are candy, while sweetbreads, which aren’t sweet, are meat.
We take English for granted. But when we explore its paradoxes (探讨它的矛盾), we find that quicksand can work slowly, boxing rings are square,  public bathrooms have no baths in them.
And why is it that a writer writes, but fingers don’t fing, grocers don’t groce, and hammers don’t ham? If the plural of tooth is teeth, shouldn’t the plural of booth be beeth? One goose, two geese — so one moose, two meese?
How can a slim chance and a fat chance be the same, while a wise man and a wise guy are opposites? How can overlook and oversee be opposites, while quite a lot and quite a few are alike? How can the weather be hot as hell one day and cold as hell the next?
English was invented by people, not computers, and it reflects (反映) the creativity of human beings. That’s why, when stars are out, they are visible (能看见的); but when the lights are out, they are invisible. And why, when I wind up my watch, I start it; but when I wind up this essay, I end it.
1. According to the passage ______.
A. sweet-meats and sweetbreads are different things
B. there should be egg in an eggplant
C. pineapples are the apples on the pine tree
D. boxing rings should be round
2. Which of the following is the correct plural?
A. Beeth.        B. Geese.         C. Meese.        D. Tooth.
3. Which of the following includes two items which have the similar meaning?
A. A wise man and a wise guy.    B. Overlook and oversee.  
C. Quite a lot and quite a few.     D. Hot as hell and cold as hell.
4. The underlined words “wind up” in the last paragraph probably mean “______”.
A. blow        B. roll up         C. get hurt        D. finish
5. Through the many paradoxes in the English language, the writer wants to show that human beings are ______.
A. clever      B. crazy        C. lazy         D. dull

Dear Ralf,
I have received your letter from school and am glad to know that you are becoming responsible(有责任的)enough to decide on your career.
You are now in the final year of college and are about to start more independent life in society. You know that a generation divides us, and the conditions of social life were different in my days. However, all I can say as advice is that you must select a career wisely. The first consideration is your interest. You can only succeed and feel happy when you do something you enjoy. Your job must be both gainful and satisfying. Then, you must read up on the latest books on the field you are aiming at. Also, you should get familiar with the men and women in the profession of that field. When mind and heart function together, success is inevitable(必然的).
No career is more or less important than any other career. It takes different people to operate the machine of life. I think your interest may lie in the field of making TV programs. Your great communication skills, your active participation(参与) in school plays and the prizes you have won in speech competitions all point in that direction. So a career in Mass Communication and TV film production proves suitable for you. If you succeed and make it in that field, fame and treasure will both follow.
Think a thousand times before making any final decision regarding your career. Anyhow, I want you to be a man of success.
I know that you are mature(成熟的) enough to think for yourself.
With all the best wishes!
Your loving father
56. We can infer that Ralf wrote a letter to ask for advice on how to ________.
A. prepare for a competition.                         B. communicate with others
C. choose a career                                         D. get good marks
57. What can we know about Ralf?
A. He has graduated from college.               B. He gets on badly with his father.
C. He has taken part in school plays.           D. He won prizes in the field of making films.
58. Ralf’s father thinks that ________.
A. fame is more important than treasure
B. every career is of the same importance
C. Ralf is too young to make a decision himself
D. there is no real understanding between parents and children
59. The father suggests that his son should ____________.
A. consider his interest first when choosing a career.
B. make friends with successful people.
C. be never proud when making progress
D. be active in school activities.

B
　　Men usually want to have their own way.They want to think and act as they like.No one,however,can have his own way all the time.A man cannot live in society without considering the interests of others as well as his own interests."Society" means a group of people with the same laws and the same way of life People in society may make their own decisions,but these decisions ought not to be unjust or harmful to others.One man's decisions may so easily harm another person.For example,a motorist may be in a hurry to get to a friend's house.He sets out,driving at full speed like a competitor in a motor race.There are other vehicles and also pedestrians（步行者) on the road.Suddenly there is a crash.There are screams and confusion.One careless motorist has struck another car.The collision has injured two of the passengers and killed the third.Too many road accidents happen through the thoughtlessness of selfish drivers.
　　We have governments,the police and the law courts to prevent or to punish such criminal acts.But in addition,all men ought to observe certain rules of conduct.Every man ought to behave with consideration for other men.He ought not to steal,cheat,or destroy the property of others.There is no place of this sort of behavior in a civilized society.
　　60.A man cannot have his own way all the time because ______.
　　　A.he may have no interest in other people
　　　B.he has to share the same in terest with the people in the same society
　　　C.his decisions are always unjust
　　　D.his decisions may harm other people
　　61.The purpose of his passage is to ________.
　　　A.tell people how to behave in society
　　　B.illustrate the importance of laws
　　　C.teach people how to prevent criminal
　　　D.persuade people not to make their own decision
　　62.It is implied that there will be fewer road accidents if ________.
　　　A.the drivers are more considerate of other people
　　　B.there are fewer cars or walkers in the street
　　　C.the motorists are not always in a hurry
　　　D.the passengers are calm but not confused before the accidents
　　63.When can draw a conclusion that_______.
　　　A.the government should contribute more efforts
　　　B.the criminals should be more severely punished
　　　C.man should be more strict with himself
　　　D.man should have more and more similar interests

Radio, TV, film, and new video technology bring to mind visions of bright, exciting, high-paying careers. Many young people are attracted to wonder: Is there a place for me in the broadcast media field?
People in the business warn that the road to a successful broadcast media career can be very rocky. They point out that getting started in the field is often difficult. To begin with, competition for most broadcast jobs can be fierce. Then, once on the job, the pressure is often big. Many jobs in broadcasting require long working hours, including nights and weekends. In most cases, the salaries are not very high.
What can you do to prepare for a career in broadcast media? Getting some kind of broadcasting experience during high school or college can be extremely important. Because the field is so popular, many employers are in a position to select beginners with developed skills.
You can start by becoming familiar with media while still in high school. If there is a media resource department in your school, volunteer to do anything. If there is no media department, take photos of games and social events. Work on the drama productions or write for the school newspaper.
Many beginners in broadcasting start at small local radio or TV stations. Such stations are usually more willing than the networks to take on people with little or no experience. Here, you have a chance to be involved in many aspects of the broadcast industry and get trained on the job.
【小题1】According to the writer, jobs with the TV networks ________.