In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public" And some people thought that advertising was "truth well told" Now more and more people consider it in this way; Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modem mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modem media include emails, matchbox covers, and boards on top of buildings.

9. The existence of the privately owned mass media depends on the support of ________.

A. the government     B. their owners’ families      

C. advertisements       D. the TV stations

10. The passage seems to say that different ideas of advertising are given due to ________.

A. the change of time                       B. the subject of the advertisements

C. people’s age difference                     D. people’s different opinions

11. Which of the following is considered modem mass media?

A. Newspapers.       B. Emails.        C. Magazines.          D. Films.

12. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.       

B. Advertising must be honest and humorous.

C. There is the description of things advertised.         

D. Advertising is meant for large groups of people.

On the day Apple debuted the often-delayed white-colored iPhone 4, the company’s marketing department gave a nod to the product’s troubled history.
“Finally.” read the big headline Thursday above a picture of the white phone on the homepage of Apple. com.
The white model was supposed to ship alongside the black one at the iPhone 4’s launch（推出） last June. But design and manufacturing complications delayed the process by 10 months, catching Apple off guard, executives say.
As CNN reported last month, earlier test models of the white iPhone 4 produced unclear photos, especially when the flash（闪光灯） was used. Its whiteness confused the proximity sensor （距离传感器） , which detects when the phone is held next to someone’s head and turns off the touch screen to save battery life.
These problems weren’t present in older iPhones that came in white because they didn’t have flash photography; the proximity sensor was unaffected because the front side of previous models was black.
“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t,” Philip Schiller, Apple’s chief marketing executive, said in an interview. “It’s not as simple as making something white. There’s a lot more that goes into both the material science of it —how it holds up over time…but also in how it all works with the sensors. “
Ticonderoga Securities analyst Brian White predicts that the white model could help drive sales of Apple’s phones. He says Apple could sell 1 million to 1. 5 million every three months until the next iPhone model is unveiled, which is expected to be this fall.
Forty-five people were lined up at Apple’s flagship New York store Thursday morning to buy white iPhones, according to a CNN Money report.
【小题1】
The reason why white-colored iPhone 4 was delayed by 10 months is that _______.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of_________.

On the day Apple debuted the often-delayed white-colored iPhone 4, the company’s marketing department gave a nod to the product’s troubled history.

“Finally.” read the big headline Thursday above a picture of the white phone on the homepage of Apple. com.

The white model was supposed to ship alongside the black one at the iPhone 4’s launch（推出） last June. But design and manufacturing complications delayed the process by 10 months, catching Apple off guard, executives say.

As CNN reported last month, earlier test models of the white iPhone 4 produced unclear photos, especially when the flash（闪光灯） was used. Its whiteness confused the proximity sensor （距离传感器） , which detects when the phone is held next to someone’s head and turns off the touch screen to save battery life.

These problems weren’t present in older iPhones that came in white because they didn’t have flash photography; the proximity sensor was unaffected because the front side of previous models was black.

“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t,” Philip Schiller, Apple’s chief marketing executive, said in an interview. “It’s not as simple as making something white. There’s a lot more that goes into both the material science of it —how it holds up over time…but also in how it all works with the sensors. “

Ticonderoga Securities analyst Brian White predicts that the white model could help drive sales of Apple’s phones. He says Apple could sell 1 million to 1. 5 million every three months until the next iPhone model is unveiled, which is expected to be this fall.

Forty-five people were lined up at Apple’s flagship New York store Thursday morning to buy white iPhones, according to a CNN Money report.

1.

The reason why white-colored iPhone 4 was delayed by 10 months is that _______.

2.

According to the passage, which of the following statements is TRUE?

3.

What would be the best title for this passage?

4.

What does the underlined word “unveil” in the last paragraph mean?

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of_________.

    A. the government                            B. advertisements

    C. their owners’ families                     D. the TV stations

2.The passage seems to say that different ideas of advertising are given due to __________.

    A. the subject of the advertisements    B. the change of time

    C. people's age difference              D. peoples’ different opinions

3.Which of the following is considered modern mass media?

    A. Emails.     B.   Newspapers        C. Magazines.         D. Films.

4. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.   

B. Advertising is meant for large groups of people.

C. There is the description of things advertised

D. Advertising must be honest and humorous