Question

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public" And some people thought that advertising was "truth well told" Now more and more people consider it in this way; Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modem mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modem media include emails, matchbox covers, and boards on top of buildings.

9. The existence of the privately owned mass media depends on the support of ________.

A. the government     B. their owners’ families      

C. advertisements       D. the TV stations

10. The passage seems to say that different ideas of advertising are given due to ________.

A. the change of time                       B. the subject of the advertisements

C. people’s age difference                     D. people’s different opinions

11. Which of the following is considered modem mass media?

A. Newspapers.       B. Emails.        C. Magazines.          D. Films.

12. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.       

B. Advertising must be honest and humorous.

C. There is the description of things advertised.         

D. Advertising is meant for large groups of people.

Answer 1

9-12  CABB

解析:

本文主要阐述作者对广告的认识和看法。

9.   细节题。第一段的内容：in the West，advertisements are the fuel(在西方国家，广告使大量的媒体得以工作，所以被比喻成燃料)和Without advertisements, there would not be these private businesses，所以就可以知道西方大量媒体的存在是依靠广告的。

10.  推断题。从第二段可以看出，对于广告不同的看法是由于时代的不同，从文章中的Through the years可以得出正确的答案。

11.   细节题。由文章最后一句可知

12.   细节题。选项B与文中的advertising is usually persuasive不一致。