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LONDON(Reuters)- British Government anti-smoking posters featuring men and women with fish hooks（钓鱼钩）through their mouths attracted one of the highest numbers of complaints the advertising standards watchdog has ever received. Nearly 800 complaints were made about a series of posters, TV, newspaper and Internet ads which many felt were offensive and distressing, particularly to children.
It was the highest number of complaints received by the Advertising Standards Authority（ASA）since a KFC ad in June 2005 which featured people singing with their mouths full, which reached the highest ever number with 1,671.
“The average smoker needs over five thousand cigarettes a year. Get unhooked,” the posters read. The Department of Health had commissioned（授权）the anti-smoking ads in an attempt to shock smokers into breaking the habit.
The government said it was believed people would not be seriously offended by the ads, particularly because they aimed to protect people from the damaging effects of smoking. It had taken measures to ensure the posters would not be placed near schools. Nevertheless, 152 people said the posters had upset their children. The ASA upheld（支持）those complaints, saying the posters could easily be seen by children. It did not, however, consider the ads went against its decency code（得体原则）.
In a series of TV ads, run by the government, along the “hooked” theme, men and women were shown being dragged along the floor with a hook inside their cheeks. The ASA received 103 received 103 complaints from people saying these ads upset children. The Department of Health had improved the images by ensuring that the hooks were not shown to pierce（穿透）people’s skin, and around children’s programmers, the ads had been cleared by the Broadcast Advertising Clearance Center.
1．The passage mainly talks about .
A．people’s anger over the anti-smoking ads
B．children’s fear of the anti-smoking ads
C．how the ads discourage smoking cigarettes
D．who was responsible for the troublesome ads
2．It has something in common with the KFC ad, in that the anti-smoking .
A．did much harm to children B．was stopped immediately
C．was unaccepted to its audience D．was run by the ASA
3．The anti-smoking ads suggest that .
A．smoking is a big threat to people’s health
B．too much money is spent on cigarettes
C．smokers will be punished if they continue to smoke
D．smoking is becoming more popular
4．In paragraph 4, what does the underlined word “offended” probably mean?
A．Influenced. B．Hurt. C．Criticized. D．Misled.
5．Which of the following is NOT true of the anti-smoking ads?
A．Children may be upset by them.
B．They have been partly changed.
C．The ASA says “no” to the anti – smoking ads.
D．The ads will not be shown on TV.
查看习题详情和答案>>LONDON(Reuters)- British Government anti-smoking posters featuring men and women with fish hooks（钓鱼钩）through their mouths attracted one of the highest numbers of complaints the advertising standards watchdog has ever received. Nearly 800 complaints were made about a series of posters, TV, newspaper and Internet ads which many felt were offensive and distressing, particularly to children.
It was the highest number of complaints received by the Advertising Standards Authority（ASA）since a KFC ad in June 2005 which featured people singing with their mouths full, which reached the highest ever number with 1,671.
“The average smoker needs over five thousand cigarettes a year. Get unhooked,” the posters read．The Department of Health had commissioned（授权）the anti-smoking ads in an attempt to shock smokers into breaking the habit.
The government said it was believed people would not be seriously offended by the ads, particularly because they aimed to protect people from the damaging effects of smoking. It had taken measures to ensure the posters would not be placed near schools. Nevertheless, 152 people said the posters had upset their children. The ASA upheld（支持）those complaints, saying the posters could easily be seen by children. It did not, however, consider the ads went against its decency code（得体原则）.
In a series of TV ads, run by the government, along the “hooked” theme, men and women were shown being dragged along the floor with a hook inside their cheeks. The ASA received 103 received 103 complaints from people saying these ads upset children. The Department of Health had improved the images by ensuring that the hooks were not shown to pierce（穿透）people’s skin, and around children’s programmers, the ads had been cleared by the Broadcast Advertising Clearance Center.
1．The passage mainly talks about .
A．people’s anger over the anti-smoking ads
B．children’s fear of the anti-smoking ads
C．how the ads discourage smoking cigarettes
D．who was responsible for the troublesome ads
2．It has something in common with the KFC ad, in that the anti-smoking .
A．did much harm to children B．was stopped immediately
C．was unaccepted to its audience D．was run by the ASA
3．The anti-smoking ads suggest that .
A．smoking is a big threat to people’s health
B．too much money is spent on cigarettes
C．smokers will be punished if they continue to smoke
D．smoking is becoming more popular
4．In paragraph 4, what does the underlined word “offended” probably mean?
A．Influenced. B．Hurt. C．Criticized. D．Misled.
查看习题详情和答案>>LONDON(Reuters)- British Government anti-smoking posters featuring men and women with fish hooks（钓鱼钩）through their mouths attracted one of the highest numbers of complaints the advertising standards watchdog has ever received． Nearly 800 complaints were made about a series of posters, TV, newspaper and Internet ads which many felt were offensive and distressing, particularly to children．
It was the highest number of complaints received by the Advertising Standards Authority（ASA）since a KFC ad in June 2005 which featured people singing with their mouths full, which reached the highest ever number with 1,671．
“The average smoker needs over five thousand cigarettes a year． Get unhooked,” the posters read． The Department of Health had commissioned（授权）the anti-smoking ads in an attempt to shock smokers into breaking the habit．
The government said it was believed people would not be seriously offended by the ads, particularly because they aimed to protect people from the damaging effects of smoking． It had taken measures to ensure the posters would not be placed near schools． Nevertheless, 152 people said the posters had upset their children． The ASA upheld（支持）those complaints, saying the posters could easily be seen by children． It did not, however, consider the ads went against its decency code（得体原则）．
In a series of TV ads, run by the government, along the “hooked” theme, men and women were shown being dragged along the floor with a hook inside their cheeks． The ASA received 103 received 103 complaints from people saying these ads upset children． The Department of Health had improved the images by ensuring that the hooks were not shown to pierce（穿透）people’s skin, and around children’s programmers, the ads had been cleared by the Broadcast Advertising Clearance Center．
1．The passage mainly talks about ．
A．people’s anger over the anti-smoking ads
B．children’s fear of the anti-smoking ads
C．how the ads discourage smoking cigarettes
D．who was responsible for the troublesome ads
2．It has something in common with the KFC ad, in that the anti-smoking ．
A．did much harm to children B．was stopped immediately
C．was unaccepted to its audience D．was run by the ASA
3．The anti-smoking ads suggest that ．
A．smoking is a big threat to people’s health
B．too much money is spent on cigarettes
C．smokers will be punished if they continue to smoke
D．smoking is becoming more popular
4．In paragraph 4, what does the underlined word “offended” probably mean?
A．Influenced． B．Hurt． C．Criticized． D．Misled．
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