题目内容

LONDON(Reuters)- British Government anti-smoking posters featuring men and women with fish hooks(钓鱼钩)through their mouths attracted one of the highest numbers of complaints the advertising standards watchdog has ever received. Nearly 800 complaints were made about a series of posters, TV, newspaper and Internet ads which many felt were offensive and distressing, particularly to children.

It was the highest number of complaints received by the Advertising Standards Authority(ASA)since a KFC ad in June 2005 which featured people singing with their mouths full, which reached the highest ever number with 1,671.

“The average smoker needs over five thousand cigarettes a year. Get unhooked,” the posters read. The Department of Health had commissioned(授权)the anti-smoking ads in an attempt to shock smokers into breaking the habit.

The government said it was believed people would not be seriously offended by the ads, particularly because they aimed to protect people from the damaging effects of smoking. It had taken measures to ensure the posters would not be placed near schools. Nevertheless, 152 people said the posters had upset their children. The ASA upheld(支持)those complaints, saying the posters could easily be seen by children. It did not, however, consider the ads went against its decency code(得体原则).

In a series of TV ads, run by the government, along the “hooked” theme, men and women were shown being dragged along the floor with a hook inside their cheeks. The ASA received 103 received 103 complaints from people saying these ads upset children. The Department of Health had improved the images by ensuring that the hooks were not shown to pierce(穿透)people’s skin, and around children’s programmers, the ads had been cleared by the Broadcast Advertising Clearance Center.

1.The passage mainly talks about        

A.people’s anger over the anti-smoking ads

B.children’s fear of the anti-smoking ads

C.how the ads discourage smoking cigarettes

D.who was responsible for the troublesome ads

2.It has something in common with the KFC ad, in that the anti-smoking         

A.did much harm to children                    B.was stopped immediately

C.was unaccepted to its audience                    D.was run by the ASA

3.The anti-smoking ads suggest that         .

A.smoking is a big threat to people’s health

B.too much money is spent on cigarettes

C.smokers will be punished if they continue to smoke

D.smoking is becoming more popular

4.In paragraph 4, what does the underlined word “offended” probably mean?

A.Influenced.           B.Hurt.             C.Criticized.             D.Misled.

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根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

 When a starving man gets a meal, he begins to think about an overcoat; when an executive gets a new sports car, visions of country clubs and pleasure beats dance into view.

The many wants of mankind might be regarded as making up several levels.   2  .

The first and most basic level of wants involves food. Once this want is satisfied, a second level of wants appears: clothing and some sort of shelter. By the end of World War II these wants were satisfied for a great majority of Americans.   3  It included such items as automobile sand new houses.

By 1957 or 1958 this third level of wants was fairly well satisfied. Then, in the late 1950s a fourth level of wants appeared: the “life-enriching”level. While the other levels involve physical satisfaction-the feeding, comfort, safety, and transportation of the human body-this level stresses mental needs for recognition, achievement and happiness. It includes a variety of goods and services, many of which could be called “luxury” items. Among them are vacation trips, the best medical care, and entertainment.  4      

One this level, a greater percentage of consumer spending goes to services, while on the first three levels more is spent on goods. Will consumers raise their sights to a fifth level of wants as their income increases, or will they continue to demand luxuries and personal services on the fourth level?

    A fifth level probably would involve wants that can be achieved best by community action. Consumers may be spending more on taxes to pay for government action against disease, ignorance, crime and prejudice.   5   In this way, we can enjoy more fully the good things on the first four levels.

       A.Then a third level appeared.

       B.Human wants seem endless.

       C.When there is money enough to satisfy one level of wants, another level appears.

       D.There are several levels of wants in one’s life.

       E.At this stage, we now may seek to ensure the health, safety, and leisure.

       F.Also included here are fancy foods and the latest styles in clothing.

       G.Different people have different wants on each level.

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