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Taste is suc.h a subjective matter that we dori't usually conduct preference tests for food.The most you can say about anyone's preference is that it's one person's opinion.But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty.We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.
We inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke.or Diet Pepsi.These were people who thought they'd have no trouble telling their brand from the oLher brancl.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers.Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other.rOVe asked them to tell us whether each sample wa.s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished.
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand.In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial.s.The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times.Two people got all'four samples vrrong.Overall, hal.f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor.Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
1.According to the passage the preference test was conducted in order to
A.show that a person's opinion about taste is mere guesswork
B.compare the ability of the participants in choosing their drinks
C.find out the role taste preference plays in a person's drinking
D.reveal which cola is more to the liking of the dr-inkcrs
2.The statistics recorded in the preference tests show that
A.there is not much difference in taste between Coca-Cola and Pepsi
B.few people had trouble telling Coca-Cola from Pepsi
C.people's tastes differ from one another
D.Coca-Cola and Pepsi are people's two most favorite drinks
3.It is implied in the first paragraph that
A.the competition between the two colas is very strong
B.blind tasting is necessary for identifying fans
C.the purpose of taste test is to promote the sale of colas
D.the improvement of quality is the chief concern of the two cola companies
4.The underlined word "bumout" here refers to the state of .
A.being seriously bumt in the skin
B.being badly damaged by fire
C.being unable to bum for lack of fuel
D.being unable to function because of too much use
5.The author's purpose in writing this passage is to .
A.emphasize that taste and price are closely related to each other
B.recommend that blind tasting be introduced in the quality control'of colas
C.show that taste preference is highly subjective
D.argue that taste testing is an important marketing strategy
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Directions; Complete the following passage by using the words in the box.Each word can only be used once.Note that there is one word more than you need.
A.survey B.off C.better D.care E.conducted
F.differed. G.personal H.prepared I.contrast J.differences,
GAN Xiaolin, 18, only gets half a day ____ school every week since the Hubei student started senior high school.Every day, he takes core (核心的) courses from 7:10 am to 10:30 pm.
Sometimes, Gan feels extremely stressed from the heavy workload.But he hopes that his three
years of hard work toward the college entrance examination will change his life for the __.
Gan is a typical Chinese student, as shown m a recently released survey.The new survey, which was ____ by the China Youth and Children Research Center and other foreign institutions, polled(调整) about 4,000 high school and vocational school students in China, Japan, the United States and South Korea.
The five biggest frustrations listed by all the young people were: an over-busy school life, an empty___ life, dissatisfaction with their appearance, a lack of time for exercise and friends, and no spare money.
Although some of the teenage problems were y-niversai, there were big _ __ between the students when it came to the time they spent on sehoolwork.
For example, Chinese students spent the most time at school and on homework.Nearly 80 percent of them spent at least eight hours a week in school, and 56.7 percent spent two or more hours on their homework.By_, only about 25 percent of US students, 20,5 percent of Japanese students, and 15 percent of Korean students had more than two hours of homework each night.
The responses from the Chinese students also __ significantly from their peers (同龄人)
in the other three countries when asked about their life goals.
Only 16.7 percent of Chinese students said that they didn't ___ much about their future, while the figure for that category was 72.4 percent for US students, 59.1 percent for the Japanese and 58.2 percent for the South Koreans.The _ found that Chinese students were more motivated than the other students to work hard for a better life.
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Sourcing assistant needed
Posted On: Sunday, 28 March, 2010, 17:27
Expires On: Monday, 27 September, 2010, 17:237
Indian company’s Shanghai office is now looking for a local Chinese girl, who can speak fluent English, and has at least one year experience in trading business. Healthcare working experience would be an advantage.
Main responsibilities are: sourcing for new suppliers, factory visiting, negotiating and orders following up…
Interested candidates can email me your expected salary, resume and current photo to: sarah @ gate. com, Miss Sarah Wang for more details. Thanks.
Senior Interior Designer
Posted On: Sunday, 10 January, 2010, 11:50
Expires On: Wednesday, 09 June, 2010, 11:50
Reply to: linette, killbourn @ rhdesign. Com. Cn
KHK Design is seeking a Senior Interior Designer for our corporate projects. Your primary role is to work closely with our American and European clients to deliver the international design solution they require. You must have an ability to work with 8 individual managers to negotiate space needs and requirements, and communicate your designs to your design support team. Indepth knowledge of interesting and innovative(创新的)materials is required. Travel throughout China may be required.
Customer Service Assistant
Posted On: Monday, 01 February, 2010, 15:25
Expires On: Tuesday, 31 August, 2010, 15:25
Reply to: chinasemeste: @ gmail. Com
Compensation(报酬): RMB 8-10K
Type of job: Full-time
Contract: One year contract or longer
Job Category: Customer Service
Requirements:
—B.A, or B.S. degree; foreigners only:
—1 year’s working experience desired, preferably in customer service or hospitality industry
—Responsible, pleasant personality and self-motivated.
—Customer-oriented with good communication and interpersonal skills
—Good command of both spoken and written English; Putonghua is an advantage but not a must
Work Load: 5-day-work; national holidays
Monthly Salary: Around RMB 8-10 K
Female English Tutor Needed
Posted On: Tuesday, 05 January, 2010, 03:38
Explres On: Friday, 01 October, 2010, 03:28
Reply to: zsj123@ 163. com
A girl is looking for an oral English tutor
Location: close to Metro Line Six
Time: twice a week , in the evening and weekend, 1.5 hrs at a time
Rate: 200/h
Student: 10 years old
Requirements: From America: female; experienced
64.We can know from the first two ads that .
A.KHK Design deals with business from European countries
B.to be a sourcing assistant, you need to be very persuasive
C.to work for KHK Design, you need to be very experienced in trading
D.a girl from Beijing is very likely to be employed by the Indian Company
65.If you are an American woman looking for a part-time job, you can contact .
A.sarah@ gste. Com B.linette. killboum@ rhkdesign. com. cn
C.zsj123@ 163. com D.chieasemester@ gmail. com
66.For one who doesn’t mind traveling a lot, which of the positions above can be considered?
A.Senior Interior Designed. B.Female English Tutor.
C.Sourcing assistant. D.Customer Services Assistant.
67.Which of the following statements about the third position is TRUE?
A.Nationalities are not required for the position.
B.There’s a requirement of maximum service period.
C.The deadline for application is July the 31st.
D.Communication skills are requested a must.
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