题目内容
Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food．The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
We inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．
We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand．In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong．Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
1.According to the passage the preference test was conducted in order to
A．show that a person's opinion about taste is mere guesswork
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person's drinking
D．reveal which cola is more to the liking of the dr-inkcrs
2.The statistics recorded in the preference tests show that
A．there is not much difference in taste between Coca-Cola and Pepsi
B．few people had trouble telling Coca-Cola from Pepsi
C．people's tastes differ from one another
D．Coca-Cola and Pepsi are people's two most favorite drinks
3.It is implied in the first paragraph that
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste test is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
4.The underlined word "bumout" here refers to the state of ．
A．being seriously bumt in the skin
B．being badly damaged by fire
C．being unable to bum for lack of fuel
D．being unable to function because of too much use
5.The author's purpose in writing this passage is to ．
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control'of colas
C．show that taste preference is highly subjective
D．argue that taste testing is an important marketing strategy
1.C
2.A
3.A
4.D
5.C
名校课堂系列答案
taste testing is an important marketing strategyWhat does fizz (气泡) taste like? In Bubbly (多泡的)drinks such 
as sodas, tiny bubbles give the drink a lift--- and have a distinct taste, In a new study on mice, scientists have connected that fizzy-taste feeling to the ability to taste sourness, such as that of oranges or vinegar.
Scientists first thought the taste of bubbles came from the bubbles bursting on the tongue, but now ate starting to think differently. Charles Zuker, of Columbia University, and his team studied the nervous system of mice to understand how the tongue tastes carbon dioxide, which is the gas that makes up the bubbles.
Animals, including human beings, are able to detect different tastes by using taste buds(味蕾) which pick up tastes in the mouth, and then send them to the brain. In the experiment, different groups of mice were genetically engineered to be missing one of the senses involved in taste. “Genetically engineered” means the researchers were able to turn off the switches for certain senses by changing the genes responsible for taste. The mice in one group could not taste sweet; another, sour; the third, bitter, and the fourth, salt. When the scientists gave carbon dioxide to the mice, the nervous systems of all the mice responded to the gas, except those of the mice that could not taste sour.
This shows that the taste of the bubbles must be sour, and that by turning off the ability of the mice to taste sour, the scientists also turned off their ability to taste carbon dioxide. When they studied the cells that detect sourness, the researchers found a protein attached to the cells that is important to the process of tasting carbon dioxide. When carbon dioxide comes into contact with this protein, the protein knocks off particles called protons. These protons(质子), in turn, travel to the brain, which says ,” Hey! That’s a taste!”
It may seem like a lot of work to get from a can of soda to a taste, but the science of the senses is anything but simple, “ Taste is a challenging system to study,” one researcher says.
【小题1】 What is the most important function of the bubbles?
| A．To look interesting . | B．To make drinks taste good. |
| C．To make drinks funny. | D．To produce a lot of fizz. |
| A．sourness has nothing to do with the taste of bubbles. |
| B．there is a connection between sourness and bubbles. |
| C．the taste of bubbles is better if it’s less sour. |
| D．most mice cannot taste carbon dioxide. |
| A．the taste of bubbles is produced by the bubbles bursting on the tongue. |
| B．the nervous systems of mice show how the tongue tastes carbon dioxide. |
| C．taste seems simple but is very complex to research. |
| D．nerve cells sending signals to the brain is the first step in tasting something. |
| A．Nervous Systems Understand How the Tongue Tastes. |
| B．The Process of Taste |
C．The taste of Bubbles. |
| D．Different Animals Detect Different Tastes. |
Now we can see a man and his wife at the breakfast table. They are not speaking to each other. They haven’t spoken to each other at the breakfast table for years. The husband is reading his newspaper. We can’t see his face. The wife looks very worried as she gets a cup of tea ready for him. Today she is using a new kind of tea for the first time. The husband picks up his cup. He isn’t interested. He tastes his tea. Suddenly he puts down his newspaper. Something is different! Can it be the tea? He takes another taste. It’s wonderful. He smiles. He looks at his wife and says in surprise, “Doris, when did you cut your hair?” Doris is pleased. She answers, “Two months ago.” Doris asks, “ Herbie , when did your hair begin to become white?” He answers, “A long time ago.” Doris says, “We have been together for many years, but we never cared about each other.” Now they aren’t worried any longer. Breakfast is different. Has a new kind of tea changed their lives?
1.This story happens______________________.
|
A．before breakfast |
B．after breakfast |
|
C．at home |
D．in a teahouse |
2.In the passage, we can see ________________________.
|
A．Doris is drinking tea |
B．Herbie likes the new kind of tea |
|
C．Doris is reading a newspaper |
D．Herbie is very young and good-looking |
3.Herbie and Doris lived ______________ before this day.
|
A．a wonderful |
B．an unhappy |
|
C．an enjoyable |
D．a friendly |
4.Which of the following statements is true?
|
A．They are good friends. |
B．They have just got married. |
|
C．They like to talk about their hair. |
D．They are no longer young. |