Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows         than you do how you will behave — which        you will walk, where you will         , what will make you       one product rather than another. When customers go into a shop, they        look to their left         move  towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers        the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the        .

     Fresh fruit and         are displayed near supermarket entrances. This gives the        that only healthy food is sold in the shop.        foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods        they find what they want. In this way, shoppers are        to buy products that they do not really        .

     People walk quickly through        aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling        for products is at the end of aisles, because shoppers        to turn into the next aisles.

     Sweets are often placed at children’s         level at the checkout. While parents are waiting to pay, children        the sweets and put them in the trolley.

Customers buy more when shelves are      than when they are half empty because they feel there is something wrong with those products that are there.

1.A. sooner       B. better C. more     D. less

2.A. side B. approach       C. place     D. way

3.A. go    B. look              C. stop                      D. stand

4.A. buy    B. enjoy                C. see            D. prefer

5.A. naturally           B. simply         C. easily    D. hurriedly

6.A. or     B. then                C.  but           D. and

7.A. into        B. along                C. around                   D. through

8.A. prices           B. signs             C.  shelves      D. products

9.A. wines              B. vegetables           C. sweets            D. meat

10.A. impression      B. effect    C. thought             D. expression

11.A. Fresh     B. Important     C. Fast               D. Basic

12.A. when     B. unless          C. before  D. until

13.A. invited           B. encouraged         C. willing                D. ready

14.A. use     B.  know  C. need                 D. like

15.A. narrow              B. short                 C. high          D. long           

16.A. case                       B. point                 C. example            D. position

17.A. slow down        B. hurry up     C. walk down  D. come up

18.A. hand               B. eye        C. head         D. height

19.A. pay for         B. care for       C. look for       D. reach for

20.A. low                                    B. neat      C. full         D. high

they are twins, they don’t look the same at all.

Washington D. C. is a great city to live in and visit – partly because D. C.’s public transportation can get you almost anywhere in the city, D. C.’s subway, the Metro, is great for getting you to the main tourist sites, but the bus is also a great resource and is cheaper. Learn how to conquer the D.C. bus system in a few quick steps will help you to have fun in this city.

* Things You’ll Need, cash or a D. C. Smart Trip card, a transfer (转乘卡) and a map of Washington, D. C.

* To choose a bus line to take from home or your hotel, look at the buses that arrive at the closest Metro stations.

Many bus routes start at a Metro subway terminal and make their way across the greater D.C. area.

*Learn to identify bus stops. They are usually located at the intersections(交叉) of streets. Look for a tall sign with a tall sign with the words of “Metro Bus” that is dark blue at the top, white in the middle and red at the bottom. Once you’ve found one of these signs, check the red section at the bottom of the sign. In it, you should see several number or letter combinations written in white. Those are the bus lines that service that stop.

*Be careful of the direction buses are heading for. All buses have an electronic screen on the front, side and back of the bus that let you know which way they are headed and what line the bus is. The signs will list the last stop on the bus route. Know where your bus terminates on each end so you can get on the bus heading in the direction you want to go.

*To board the bus, you'll obviously need some sort of payment. The bus will only accept cash or a SmarTrip card. SmarTrip cards are purchasable at several Metro stations or at Metro headquarters(总部) and cost $5. You can also buy the card online at www.wmata.com.

*If you do order it online, purchase it in advance as it will take time for it to ship. Riding the bus costs $1.35 if you pay in cash and $1.25 if you pay with your SmarTrip card.

*If you pay in cash, ask for a transfer slip. This will allow you to board the bus within a two-hour time period without having to pay again. These machines are located by the escalators that take you to the waiting platforms.

To enjoy a wonderful tour in Washington D. C., you won’t need        .

      A．a D. C, Smart Trip card  B．a transfer

       C．a map of Washington D. C      D．a tall sign

According to the passage, you can identify bus stops by           .

       A．looking at the buses that arrive at the closest Metro station from your hotel

       B．checking the red section at the bottom of the sign with a “metro bus” logo

       C．checking electronic screens on the front, side and back of the bus

       D．checking the machines located by the escalators taking you to the platforms

The underlined word “terminates” probably means        .

       A．stops B．decides     C．starts D．passes

Where can you get a Smart Trip card?

      A．At a platform.         B．At a post office.

       C．At www. wmata. com     D．At a bus station.

Tales From Animal Hospital

David Grant

David Grant has become a familiar face to millions of fans of Animal Hospital . Here Dr Grant tells us the very best of his personal stories about the animals he has treated ,including familiar patients such as the dogs Snowy and Duchess , the delightful cat Marigold Serendipity Diamond . He also takes the reader behind the scenes at Harmsworth Memorial Animal Hospital as he describes his day , from ordinary medical check-ups to surgery （外科手术）. Tales From Animal Hospital will delight all fans of the program and anyone who has a lively interest in their pet, whether it be cat , dog or snake I ! $ 14.99 Hardback 272 pp Simon Schuster

ISBN 0751304417

Isaac Newton: The Last Sorcerer

Michael White

Form the author of Stephen Hawking : A Life in Science , comes this colorful description of the life of the world’s first modern scientist . Interesting yet based on fact , Michael White’s learned yet readable new book offers a true picture of Newton completely different from what people commonly know about him . Newton is shown as a gifted scientist with very human weaknesses who stood at the point in history where magic ended and science began.

£8.99 Hardback 320 pp Fourth Estate

ISBN 1857024168

Fermat’s Last Theorem

Simon Singh

In 1963 a schoolboy called Andrew Wiles reading in his school library came across the world’s greatest mathematical problem : Fermat’s Last Theorem (定理). First put forward by the French mathematician Pierre de Fermat in the seventeenth century, the theorem had baffled and beaten the finest mathematical minds , including a French woman scientist who made a major advance in working out the problem , and who had to dress like a man in order to be able to study at the Ecole Polytechnique . Through unbelievable determination Andrew Wiles finally worked out the problem in 1995 . An unusual story of human effort over three centuries , Fermat’s Last Theorem will delight specialists and general readers alike .

£12.99 Hardback 384 pp Fourth Estate