Unlike traditional commercials, Public Service Advertisements（PSA）are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.

Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.

The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.

The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature（以···为形象）characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.

Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.

In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.

1.PSA are primarily designed to      .

A. educate the public                              B. change people’s status

C. discuss a problem                       D. sell products or services

2.Which of the following is true of the Smoky Bear?

A. It is one recognized symbols of Walt Disney cartoons.

B. It firstly appeared in America in 1944 with no slogan.

C. It is created to warn Americans of the dangers of wildfires.

D. Its slogan changes every three years.

3.How does the author support his topic in Paragraph 4?

A. By summing up.                                 B. By giving examples.

C. By comparison.                                      D. By asking questions.

4.According to this text, Smoky Bear       .

A. helps a lot to reduce wildfires in America

B. isn’t popular among the American pupils

C. has set up its own website to advertise products

D. becomes the symbol of the Advertising Council

Modern Manners
Philip Howard answers your questions on contemporary etiquette (礼仪)
Philip Howard,
When my friend and I (two ladies of a certain age) go out to have a meal, she always leaves an extremely large tip. At times, the tip will equal the amount of one of the main dishes—sometimes it comes to about 30 per cent of the bill. I feel 15—20 per cent is adequate for services offered and depending on the type of restaurant. At a cafe I would like to leave 15 per cent or a bit more depending on the service and etc. A larger tip would be appropriate if we are in a big city or a nicer place. My friend says “Well, I am sure they are not driving a Mercedes (奔驰汽车).” Well, neither am I, and how does she know? Who is correct and how can I make changes? I might add I do truly feel tipping should be based on good service, and also if you frequent a place and know the staff a larger tip is OK. I would never hesitate to tip a waitperson. I always leave to the higher side. 
Yours,
Barbara Bade
Barbara Bade,
Americans are more generous tippers than the British. I suspect that 10 per cent for a tip is about normal in the UK. Tipping is a strange survival in our age of supposed equality and minimum wages. Your friend has a generous nature and deep purse. I do not see why you cannot let her tip whatever she wants, and do your own thing. I agree that a tip should be a reward for good service and general good feeling. If the service is rotten and the meal a disaster, we should withhold a tip and explain why we are doing so. Few of us have the chutzpah (厚颜) to do this. Sensible restaurants have a box for tips, so that they are shared out among the staff, including those in the kitchens whom we do not see. (I trust that the management does not receive the money as extra profit.) I look forward to the day when waiters and other servants are paid a good enough living wage, so that they do not have to depend on the generosity of strangers to survive. To wait at table is just as honorable a way to earn a living in this wicked world. If you are pleased with the meal and cheerful service, you should tip as handsomely as your purse affords. I don’t suppose that your waiter / waitress is driving a Mercedes, even in the States. 
Yours,
Philip Howard
60. We can learn from the first letter that Barbara prefers ___________.
A. changing her own ideas on how to tip waiters
B. leaving a bigger tip to the familiar waitpersons
C. eating at a café rather than in a nice restaurant
D. saving as much money as possible for herself
61. It can be inferred that Barbara’s friend tips waiters heavily ________.
A. to show that she is well off                              B. because they are thought to be poorly paid
C. to show that she is generous                          D. because they have offered her full service
62. Besides quality of service, Philip regards __________ as principles of tipping.
A. taste of food and amount of one’s money
B. taste of food and the number of servants
C. generosity of strangers and the number of servants
D. amount of one’s money and generosity of strangers

Jeanne Calment, a French woman, become a record breaker on 17 October 1995, when at the age of 120 years and 238 days, she became the longest-lived human being on record. A Japanese man died in 1986 at the age of 120 years and 237 days.

Jeanne Calment lives in a small old people’s home in the south of France, her husband, her only child and her grandson have all died. She is nearly blind and deaf and is always in a wheelchair, but her doctor describes here as being “more like a 90-year-old in good health” than someone of 120. She still has a lively sense of humor. When asked on the 120^th birthday what she expected of the future, she replied, “A very short one.” She also remarked that she thought the good Lord had forgotten all about her.

So what is the key to a long life? According to some doctors, diet, exercise and no smoking are the three important factors. Jeanne Calment has followed two of the tips. She has always eaten a healthy diet, and she used to do exercises every day until she broke her leg at the age of 115. However, until recently she drank two glasses of strong red wine a say, and she does smoke (now only a little). Besides, Jeanne Calment might have got very good genes from her parents. Her father lived to the age of 94 and her mother to 86.

A local lawyer bought her house when she was 80 under an agreement that he would pay her some money every year until her death. It must have seemed a good move at the time, but so far the lawyer has paid her at least three times the value of the house. Every year on her birthday Jeanne Calment sends him a card saying: “Sorry, I’m still alive!”

1. How does Jeanne Calment feel about her old age?

A．She feels upset and unhappy.

B．She is cheerful and humorous.

C．She likes to live much longer.

D．She feels she is going to die very soon.

2. The text seems to suggest that Jeanne Calment owes her good health and long life to______.

A．smoking only little every day

B．neither smoking nor drinking

C．always drinking two glasses of strong red wine a day and never smoking

D．the good genes from her parents, a healthy diet and some exercises

3. Which of the following could best explain the underlined word “genes” in the third paragraph?

A．good habits of body-building.

B．Some materials that control the development of a living thing.

C．Comfortable living conditions.

D．Something necessary for a person to keep his life.

4.Why did Jeanne Calment say “Sorry, I’m still alive!” to the local lawyer?

A．She had an agreement with the lawyer when she was 80.

B．The lawyer has not paid her enough rent yet.

C．The lawyer has paid her more money than the value of the house.

D．The house she sold to the lawyer was worth the money already paid.

阅读下面短文并用英语回答问题，（请注意各小题后面的词数要求）。

[1]I don't know about you, but I look a lot older than I really am. Now I know I could solve much of that by coloring my hair with some product like "Just for Men", but I refuse to go there just yet. But it really gets upsetting sometimes. For example, at my brother's wedding four years ago, the photographer thought I was his father. Really, I'm not kidding.

[2]And just a few weeks ago, I was a riding in a car with another one of my brothers when he stopped to pick up his paycheck. Anyway, his boss saw me in the car and asked him if _________________. Now, he only saw me from a distance, but it still hurt. Again, I'm not making this up.

[3]So I've decided to fight this battle in my own way. Since I obviously look old, I'm going to act young to compensate(弥补) for it. So what I am doing to act young? Well, it all has to with the way I move around.

[4]First, I try to walk faster than everyone else. That one is not a big deal for me, as I've always had a tendency to walk fast. It's a family trait（特性）.

[5]Second, I try to use quick movements. That means getting up from a sitting position quickly, sitting down quickly, lying down quickly, getting up from a lying position quickly, changing directions quickly, turning quickly, etc. Now this one presents a little more of a challenge to me. I have to be careful not to hurt or damage a sensitive body part.

[6]Of course, if all of that doesn’t work, there’s always the “Just for Men.”

1.What is the problem with the writer ? (no more than 10 words)

2.Fill in the blank in Paragraph2 with proper words. (no more than 5 words)

3.What does the underlined word “it” (Line, Paragraph3) probably refer to ?    (no more than 3 words)

4.How does the writer try to act young ? (no more than 8 words)

5.Why is the writer careful when moving quickly? (no more than 10 words.)

Jeanne Calment, a French woman, become a record breaker on 17 October 1995, when at the age of 120 years and 238 days, she became the longest-lived human being on record. A Japanese man died in 1986 at the age of 120 years and 237 days.
Jeanne Calment lives in a small old people’s home in the south of France, her husband, her only child and her grandson have all died. She is nearly blind and deaf and is always in a wheelchair, but her doctor describes here as being “more like a 90-year-old in good health” than someone of 120. She still has a lively sense of humor. When asked on the 120th birthday what she expected of the future, she replied, “A very short one.” She also remarked that she thought the good Lord had forgotten all about her.
So what is the key to a long life? According to some doctors, diet, exercise and no smoking are the three important factors. Jeanne Calment has followed two of the tips. She has always eaten a healthy diet, and she used to do exercises every day until she broke her leg at the age of 115. However, until recently she drank two glasses of strong red wine a say, and she does smoke (now only a little). Besides, Jeanne Calment might have got very good genes from her parents. Her father lived to the age of 94 and her mother to 86.
A local lawyer bought her house when she was 80 under an agreement that he would pay her some money every year until her death. It must have seemed a good move at her age, but so far the lawyer has paid her at least three times the value of the house. Every year on her birthday Jeanne Calment sends him a card saying: “Sorry, I’m still alive!”
【小题1】 How does Jeanne Calment feel about her old age?