题目内容

Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.

Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.

The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.

The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature(以···为形象)characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.

Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.

In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.

1.PSA are primarily designed to      .

A. educate the public                              B. change people’s status

C. discuss a problem                       D. sell products or services

2.Which of the following is true of the Smoky Bear?

A. It is one recognized symbols of Walt Disney cartoons.

B. It firstly appeared in America in 1944 with no slogan.

C. It is created to warn Americans of the dangers of wildfires.

D. Its slogan changes every three years.

3.How does the author support his topic in Paragraph 4?

A. By summing up.                                 B. By giving examples.

C. By comparison.                                      D. By asking questions.

4.According to this text, Smoky Bear       .

A. helps a lot to reduce wildfires in America

B. isn’t popular among the American pupils

C. has set up its own website to advertise products

D. becomes the symbol of the Advertising Council

 

【答案】

 

1.A

2.C

3.B

4.A

【解析】

试题分析:PSA最主要的目的不是销售盈利,而致力于为了普及大众知识而做宣传。比如Smokey Bear就是为了教育人们注意防火而做的宣传形象。这一形象产生了巨大影响。

1.细节理解题。由“Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. ”可知PSA主要是为了教育大众。故选A。

2.推理判断题。由“ It is created to educate the public about the dangers of wildfires.”可知他是创造用来提醒人们注意山火的危险的。故选C。

3.文章结构题。本段作者罗列了许多PSA产生的效应。因此在通过举例的方式。故选B。

4.细节理解题。由“…have helped to reduce the number of acres burned annually by wildfires. ”可知Smoky Bear大大帮助减少了山林火灾的发生机率。故选A。

考点: 科普环保类阅读。

 

练习册系列答案
相关题目

 (10·湖南B篇)

When Mary Moore began her high school in 1951, her mother told her, "Be sure and take a typing course so when this show business thing doesn't work out, you'll have something to rely on." Mary responded in typical teenage fashion. From that moment on, "the very last thing I ever thought about doing was taking a typing course," she recalls.

     The show business thing worked out, of course. In her career, Mary won many awards. Only recently, when she began to write Growing Up Again, did she regret ignoring her morn," I don't know how to use a computer," she admits.

     Unlike her 1995 autobiography, After All, her second book is less about life as an award-winning actress and more about living with diabetes (糖尿病). All the money from the book is intended for the Juvenile Diabetes Research Foundation (JDRF), an organization she serves as international chairman. "I felt there was a need for a book like this," she says." I didn't want to lecture, but I wanted other diabetics to know that things get better when we're self-controlled and do our part in managing the disease."

     But she hasn't always practiced what she teaches. In her book, she describes that awful day, almost 40 years ago, when she received two pieces of life-changing news. First, she had lost the baby she was carrying, and second, tests showed that she had diabetes. In a childlike act, she left the hospital and treated herself to a box of doughnuts (甜甜圈). Years would pass before she realized she had to grow u p ---again---and take control of her diabetes, not let it control her. Only then did she kick her three-pack-a-day cigarette habit, overcome her addiction to alcohol, and begin to follow a balanced diet.

     Although her disease has affected her eyesight and forced her to the sidelines of the dance floor, she refuses to fall into self-pity. "Everybody on earth can ask, 'why me?' about something or other," she insists. "It doesn't do any good. No one is immune (免疫的) to heartache, pain, and disappointments. Sometimes we can make things better by helping others. I've come to realize the importance of that as I've grown up this second time. I want to speak out and be as helpful as I can be."

61. Why did Mary feel regretful?

    A. She didn't achieve her ambition.

    B. She didn't take care of her mother.

C. She didn't complete her high school.

D. She didn't follow her mother's advice.                                                                           

62, We can know that before 1995 Mary        

    A. had two books published

B. received many career awards

C. knew how to use a computer

D. supported the JDRF by writing                                                                                     

 63. Mary's second book Growing Up Again is mainly about her         .

A. living with diabetes

    B. successful show business

C. service for an organization

D. remembrance of her mother                                                                                         

64. When Mary received the life-changing news, she         .

     A. lost control of herself                          B. began a balanced diet

C. Med to get a treatment                          D. behaved in an adult way                                

65. What can we know from the last paragraph?

     A. Mary feels pity for herself.

     B. Mary has recovered from her disease.

     C. Mary wants to help others as much as possible.

D. Mary determines to go back to the dance floor.                                                              

It was graduation day at the university where I work and a beautiful day quite unlike the first graduation I attended as a young professor. On that cold day years ago, as we watched the students walking into the hall, one of my colleagues(同事)turned to me and said, “Graduation will be one of the happiest and one of the saddest time of your life.” At my request, he answered, “Because the students you have got to know have to leave.”

As years went by, my previous confusion about my colleague’s words no longer existed. When I came across naughty students, I had to rethink why I chose to be a teacher. It obviously isn’t the money. Once a former computer science student of mine called me, asking me if I wanted to have a change. He was working at Nintendo Corporation. His salary was higher than my present one, though I have more education and have worked for over 10 years. With my programming skills, he said he could get me hired, I thanked him, but refused his kind offer.

A few days before this graduation, while working on final grades, I found a note a student had slipped in with her homework. She thanked me for being her teacher and said the things she had learned in my class – not about math, but about life – would be things she would remember long after the math skills had faded away. As I finished reading, I remembered why I had become a teacher.

Now, on this sunny graduation day, as I again observed the sea of blue hats and gowns, I did so with a deeper sense of satisfaction – I will always be grateful that I am a teacher.

1.Hearing his colleague’s description of graduation for the first time, the author ______.

A.quite agreed with his colleague

B.was very puzzled

C.thought it very funny

D.was very sad

2.The computer science student called the author because he ______.

A.wanted to inform the author of his present job

B.wanted the author to share his joy and satisfaction

C.tried to persuade the author to work with him

D.thought the author wasn’t fit to be a teacher

3.The underlined phrase blue hats and gowns refers to ______.

A.the new graduates

B.the university colleagues

C.life memories

D.decorations in the hall

4.We can learn from the text that the author ______.

A.was only a young professor

B.didn’t do well in his work

C.taught his students more about life than math

D.was content with the job as a teacher

 

Most people feel lonely sometimes, but it usually only lasts between a few minutes and a few hours. This kind of loneliness is not serious. In fact, it is quite normal. For some people, though, loneliness can last for years. Now researchers say there are three different types of loneliness.

The first kind of loneliness is temporary(暂时的). This is the most common type. It usually disappears quickly and does not require any special attention. The second kind, situational loneliness, is a natural result or a particular situation---- for example, a family problem, the death of a loved one, or moving to a new place. Although this kind of loneliness can cause physical problems, such as headaches and sleeplessness, it usually does not last for more than a year.

The third kind of loneliness is the most severe. Unlike the second type, chronic(长期的) loneliness usually last more than two yeas and has no specific cause. People who experience habitual loneliness have problems socializing and becoming close to others. Unfortunately, many chronically lone people think there is little or nothing they can do to improve their condition.

Psychologists (心理学家)agree that one important fact in loneliness is a person’s social contacts, e.g, friends, family members, co-workers, etc. We depend on various people for different reasons. For instance, our families give us emotional support, our parents and teachers give us guidance, and our friends share similar interests and activities. However, psychologists have found that, though lone people may have many social contacts, they sometimes feel they should have more. They question their own popularity.

Psychologists are trying to find ways to help habitually lonely people for two reasons: they are unhappy and unable to socialize and there is a connection between chronic loneliness and serious illness such as heart disease. While temporary and situational loneliness can be a normal, healthy part of life, chronic loneliness can be a very sad, and sometimes dangerous condition.

1.

How would you treat temporary loneliness according to the passage?

A. Talk to friends                         B. Just ignore it     

C. Go to see a doctor                      D. Ask your teachers for guidance

2.

The topic of the 4th paragraph is that _______________.

A.lonely people don’t have many friends

B. lonely people don’t have many social problems

C. one problem of loneliness is a person’s social contacts

D.we depend on various people for different reasons

3.

Why do psychologists want to help chronically lonely people?

A.Chronic loneliness can cause family problems

B.Chronic loneliness can cause serious illness

C.Chronic loneliness cannot be overcome

D.A, B, and C are all correct

4.

What is the best title of the passage?

A. Three kinds of Loneliness             B. Loneliness and Diseases

C. Loneliness and Social Contacts         D. Chronic Loneliness

 

 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网