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A NEW weapon is on the way in the fight against smoking in Europe. Soon when smokers buy cigarettes they might see a shocking photo of a blackened lung or a cancer patient staring back at them from the packet (包装). Some boys may think of smoking as cool and sexy. Their friends won't agree when they see their packets of cigarettes lying on the table.
The European Union announced on October 22 that it had chosen 42 photos that showed the damage cigarettes could do to the body. It called on member nations to put these pictures on packets to discourage smokers. To catch the attention of teenagers, the special packets warn of long-term medical dangers, like cancer. Short-term effects, like bad skin, are also on the list. "The true face of smoking is disease, death and horror. That is the message we should send to the young," said David Byrne, an EU health official. "Hopefully these pictures will shock students out of their love for cigarettes." The EU head office hoped the pictures would work better than current written warnings on packs of cigarettes. The warnings included "smoking kills" and "smoking can lead to a slow and painful death." So far, Ireland and Belgium have shown interest in the photos. Canada has used similar pictures and warnings on cigarette packs since 2000. The country has recently seen a fall in the number of smokers. According to studies, smoking is the single biggest cause of avoidable (可避免的) death in EU. Every year more than 650,000 smokers die, more than one person a minute.(272)
1．Which of the following statements is right?
A．There is no warnings against smoking on the packs of cigarettes now.
B．One country in Europe has used such photos on the packets of cigarettes.
C．No country in EU has reacted to the proposal.
D．No biggest cause of death beyond smoking can be avoided in EU.
2．Which of the following can be used as the best title of the passage?
A．A New Weapon on the Way B．The Fight against Smoking
C．Pictures to Shock Smokers D．Warnings on the Packets of Cigarettes
3．The main purpose of using the photos is to warn_______.
A．all smokers B．young smokers
C．adult smokers D．non-smokers
4．What probably made the EU think of the idea?
A．A country’s success in this aspect B．People’s fear of disease and death
C．The youth’s fear of losing beauty D．The increasing seriousness of smoking
查看习题详情和答案>>Sea farming is one of the brightest hopes for finding an answer to the world food problem. Although it may be years before sea farming produces large quantities of food, it is already successful. One of its successes is the growing of oyster（牡蛎）, which are very good to eat.
Oyster farming is a big new business on Cape Cod, where large crops of oysters have been harvested. The waters there were famous for oysters until the supply gave out about fifteen years ago. “There’s a whole age group of people who have never eaten oysters”, said Karl Touraine, manager of a company that grows oysters on nylon strings hanging from metal frames（框架）.
“For about twenty years the oyster has been in short supply, and our aim is to turn around this by using new, modern growing techniques,” he explained.
“Wareham, on Cape Cod, is the first place in the US where oysters are being grown on frames just off the bottom of the sea,” said Mr. Touraine. “It’s been done successfully in Norway and Australia and, in the last few years, in Spain. The Japanese have used this form of sea farming for years, and they’re the most successful, with a yearly crop of more than 46,000 pounds of oysters an acre.”
My Touraine’s group grows on strings, away from the bottom so that the oysters’ natural enemies cannot reach them. “When an oyster can be kept away from enemies and live in unpolluted water with plenty to eat, he’ll grow fast.” Karl noted happily.
1．From the passage, we know .
A．not every water is suitable for growing oysters
B．sea farming has been producing large quantities of food on Cape Cod
C．the production of oysters on Cape Cod is over 46,000 pounds an acre every year
D．oysters should be grown far in the deep sea
2．Which of the following statements is TRUE according to the passage?
A．Oysters have been successfully grown in Asia ,Europe and Oceania.
B．Mr. Touraine works in a Japanese company that grows oysters on nylon strings in the sea.
C．Few people have never eaten oysters.
D．Oyster farming has solved the food problem.
3．It can be inferred from the passage that .
A．fifteen years ago the waters of Cape Cod stopped oyster supplies
B．modern growing techniques has played an important role in oyster farming
C．polluted water does on harm to the growth of oysters
D．oysters grow faster at the bottom of the sea
4．What would be the best title for the passage?
A．Oyster Supply B．New Food on Strings
C．New Hope for Food D．Modern Growing Technique
查看习题详情和答案>> Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice
cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly
occupiedthe market, a top ice cream brand.
Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure
fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars.
Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood
that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the
print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the
consumer spending 500 yuan to fill in a small form can become their members, these members will be
regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs.
There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by
the people.
☆initial advertisements such as: "Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original
palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what 'ice cream' was waiting for".
☆ "love her, let her eat Haagen Dazs" This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars.
Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of
more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world's most
popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
Determined to take the "Qugaohegua" line, Haagen Dazs has combined accurate positioning in the
marketplace with dedicated brand goals. This is the real secret of success.
B. You can enjoy yourself both physically and spiritually by eating it.
C. It has become the world's top ice cream brand through its efforts.
D. If you are one of its members, you may receive its advertisements regularly.
B. Because it doesn't think television advertising attracts consumers.
C. Because it focuses on its target consumers by using other media.
D. Because its design isn't suitable to be broadcast on the television.
B. The creative advertisements of Haagen-Dazs.
C. The Influence of Haagen-Dazs.
D. The marketing strategy of Haagen-Dazs.
If you and your friends wish to share a secret, you can write it in code, and no one else will be able to read it. Codes are one way of writing in secret. Ciphers (暗码）are another. In a code each word is written as a secret code word or a code number. In a cipher each letter is changed.
Codes and ciphers have played an important role in the history of the world. Julius Caesar, the Roman ruler who defeated almost all the countries in Europe about 2,000 years ago, used a cipher when he sent secret messages to his troops. During the American Revolution, George Washington’s spies used a kind of code to send his information about the enemy before his military action. In World War II, the Americans “broke” or figured out Japan’s most important navy codes and got enough information to destroy a powerful Japanese fleet.
Storekeepers use codes to mark their goods. The codes show how much is paid for the goods or when they are added to the stock. Businessmen use codes to hide plans from their business enemies. Sometimes personal letters or diaries are written in code. Many people enjoy figuring out codes and ciphers simply as a hobby.
In the 16th century, codes and ciphers were very popular among scientists. They wrote messages to each other in code so that no one else would learn their secrets. Geronimo Gardano, an Italian astrologer (占星家)，mathematician, and doctor, invented the trellis cipher. He took two sheets of paper and cut exactly the same holes in each one. Then he sent one sheet, which he called a trellis, to a friend and kept the other for himself. Whenever he wanted to write a message, he put his trellis over a clean sheet of paper and wrote the secret message through the holes. There he removed the trellis and filled the rest of the paper with words that would make sense. When his friend received it, he put his trellis over the writing and read the secret message.
67. The best title of this passage would be ________.
A. Codes and ciphers B. Differences between codes and ciphers
C. History of codes and ciphers D. Inventors of codes and ciphers
68. Which of the following statements is TRUE?
A. Ciphers can be broken or figured out more easily than codes.
B. You could read some words in Geronimo’s letter without his trellis.
C. The first person who ever used a cipher in history was Julius Caesar.
D. Fondness of using codes was the hobby of the scientists in the 1600s.
69. According to Geronimo Gardano, a trellis is ________.
A. a piece of paper with many small holes
B. a secret message with a lot of small holes
C. a letter with unreadable words and sentences
D. a sheet of paper with groups of Arabic figures
70. It is NOT mentioned in the passage that codes and ciphers are used for the purpose of ________.
A. military affairs B. commercial secrets
C. scientific achievement D. personal enjoyment
查看习题详情和答案>> If you and your friends wish to share a secret, you can write it in code (编码), and no one else will be
able to read it.
Codes are one way of writing in secret. Ciphers (暗码) are another. In a code each word is written as a
secret code word or code number. In a cipher each letter is changed. Codes and ciphers have played an
important role in the history of the world. Julius Caesar, the Roman ruler who defeated almost all the countries
in Europe about 2, 000 years ago, used a cipher when he sent secret messages to his troops. During the
American Revolution, George Washington's spies used a kind of code to send him information about the enemy
before his military (军事的) action. In World War Ⅱ, the Americans "broke", or figured out, Japan's most
important navy codes and got enough information to destroy a powerful Japanese fleet( 舰队).
Storekeepers use codes to mark their goods. The codes show how much was paid for the goods or when
they were added to the stock (商品). Businessmen use codes to hide plans from their business enemies.
Sometimes personal letters or diaries are written in code. Many people enjoy figuring out codes and ciphers
simply as a hobby.
In the 16th century, codes and ciphers were very popular among scientists. They wrote messages to each
other in code so that no one else would learn their secrets. Geronimo Gardano, an Italian astrologer (星相家),
mathematician, and doctor, invented the trellis cipher. He took two sheets of paper and cut exactly the same
holes in each one. Then he sent one sheet, which he called a trellis, to a friend and kept the other for himself.
Whenever he wanted to write a message, he put his trellis over a clean sheet of paper and wrote the secret
message through the holes. Then he removed the trellis and filled the rest of the paper with words that would
make sense. When his friend received it, he put his trellis over the writing and read the secret message.
B. Differences between Codes and Ciphers
C. History of Codes and Ciphers
D. Inventors of Codes and Ciphers
B. You could read some words in Geronimo's letter without his trellis.
C. The first person who ever used a cipher in history was Julius Caesar.
D. Fondness of using codes was the hobby of the scientists in the 16th century.
B. a secret message with a lot of small holes
C. a letter with unreadable words and sentences
D. a sheet of paper with groups of Arabic figures
B. commercial secrets
C. scientific achievements
D. personal enjoyment